Personal BrandingJennifer JonesCEO, JENNIFER JONES & PARTNERS

MARCH 8 2017 | HALF MOON BAY CA.

Jenny SalingDIRECTOR OF MARKETING, MENLO VENTURES

All of us need to understand the importance of branding. We are CEOs of our own companies. To be in business today, our most important job is to be head marketer for the brand called You.

JEFF BEZOSCEO, AMAZON

““

Me, Inc.

“Positive” “You don’t exist”

“Cannot identify you”

“Evil/bad image”

She’s just 18 months old, and she’s already on thefront page of search results for her name.

Building Your Brand

Determine Your Why

Google Yourself

Identify Your “Genuine Self”

Communicate About You

Social Media ChannelsStrategies for Social Media

Clarify your goals for using

the medium

Observeand engage

Create a “social mediatime budget”

Tailor your brand across

channels

What’s Key on LinkedIn

467MPeople on

LinkedIn today

47%Of LinkedIn are senior members of industries

87MMillennials on LinkedIn

➔ Put up professional photo

➔ Ask for introductions

➔ Ask for recommendations

➔ Join in discussions/Post in groups

Ages33%

30–4924%

50–4620%65+

What’s Key on Facebook

➔ Decide on positioning for yourself/strictly personal or personal/business

➔ Put up appropriate personal photo(s)

➔ Choose friends carefully

➔ Fill in professional details

➔ Use Facebook events to your advantage

➔ Link Facebook to LinkedIn, Twitter and other social brands

1.86BMonthly active users

1.15BMobile daily active users

1.23BPeople log on daily

Age 25–34Make up

29.7% of users

What’s Key on Twitter

➔ Stay focused on your personal brand➔ Do a lot of retweeting➔ Retweeting strategies to get noticed

➔ Check your links you retweet➔ Make original tweets short to allow for easy retweeting➔ Thank people who retweet you—even if you’re not the

tweet originator➔ Include your own brief supportive comment with a retweet

that’s especially good—”Great advice!”➔ Don’t change the wording of the original tweet, except to

abbreviate for space➔ Retweet using the retweet button

320MUsers

79%Of users live outside

the U.S.

35Languages supported

85%Of Twitter users are

mobile users

Ages27%

18–2916%

30–4010%

41–60

What’s Key on Instagram

➔ Make sure your profile is public

➔ Create a real biography

➔ Promote your brand with creativeprofessional photos

500MMonthly active users

40BPhotos shared to date

80%Users come fromoutside the U.S.

67%Of users are female

Ages22%

18–2426%

25–3418%

35–5017%

51–608%

61–65+

100MMonthly active users

10BVideos watched daily

350%Increase since 2015

54%Of users log in daily

Ages 12–24Most used by,

but gaining adoption among all age groups

including 60+

What’s Key on Snapchat

➔ Not just for teenagers—growing its audience and influence

➔ Powerful storytelling platform

➔ Short and snappy videos

➔ Register, observe, then participate

Questions?

Jennifer JonesCEO, Jennifer Jones & Partners

jennifer@jenniferjones.com

@jenniferjones

jenjones528

linkedin.com/in/jenniferjonesjj

facebook.com/jenniferjones5

Jenny SalingDirector of Marketing, Menlo Ventures

jenny@menlovc.com

@jennysaling

jennysaling

linkedin.com/in/jennysaling

facebook.com/jennysaling