M i g u e l P i m e n t e l P e s q u e i r a P i r e s

Logo Usage GuidelinesManual de normas Gráficas

The LOgicA lógica

The MetricsAs metricas ou unidades de medida

Gwroing up i pretty much lived all my life in the portuguese village of Carnaxide, and that

is something that ended up defining me. I aboslutely love it. Its a place where you get the

best of everything, you get a mountain view, and a couple awesome mountains roads to drive

& skate, you can see the river down in the horizon and most of the times its windy.

The weather is just great,like my mom says “it’s always sunny in Carnaxide”.

The colour choice was obviosly defined before i even strated the logo.

The mountain, the sea and the sun.

Most of my youngest years were spent skating with friends so that influence had to be clear

on the logo as it was one of my first passions, but on top of that, ever since i became a digital

designer i’ve looked for the simpler side of things, so it definitly had to look clean but with

sharp edges.

As most of my created content is for the online and mobile platforms, therefore,

the metrics used for sizing will be pixels instead of milimeters or points.

The metric unit of pixels is represented by PX.

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The Logo AnatomyAnatomia do Logotipo

M i g u e l P i m e n t e l P e s q u e i r a P i r e s

The logo is composed of a symbol, a nominative block and a bounding box.

The nominative block is optional, but the symbol and bounding box are mandatory.

The logo usage must always respect the aceptable formats.

acceptable logo formatsDiferentes formatos aceites

Negative VersionsVersões em negativo

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Minunum SizeTamanho minimo

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73px 175px25px

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Background & marginsFundos e margens

Logo ColoursCores do logo

Type RecomendationsRecomendações de tipos de letra

Headlines: Fuel Square Body: Fueltvpe Slab Bold

Logo: F u e l S q u a r e 275 spacing

Text Simulation:

Lorem ipsum dolor sit amet consectetur adipiscing elit.

Cras tincidunt, enim a egestas venenatis, nibh urna pellentesque

arcu, varius pretium ligula velit ut odio.

Praesent urna neque, pulvinar at efficitur et, mollis nec eros.

Ut a sagittis urna. Interdum et malesuada fames ac ante ipsum primis

in faucibus. Integer id gravida nunc. Etiam nec quam pretium,

aliquet velit quis, euismod magna. Nunc euismod dignissim nunc,

sed varius neque vehicula et.

There should be no other element or logo

inside the safe box.

The background should at least be 15px wider,

in height and width, than the logo.

If there is a subtitle it must be considered

part of the logo.

The distance of the subtitle to the logo may vary

depending on the situation.

No round corner should be used in the backgrounds.

These guides apply to all formats.

75px

30px

15px

15px

Safe box

SubTitle15px

15px

The logo can only be used in 3 colous:

White, Black and Dark Gray.

It can also be displayed as a subtracted element

from the background.

Dark Gray#7f3f98

R: 127

G: 63

B: 152

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Solid Background ColoursOpções de Cor para fundos

These are the only colours that should be used. There are no Mid Tones, no gradients.

If you need to place the logo on top of mid tones and gradients use a supporting background shape.

Colour ApplicationAplicação de Cor

Blue#1a8af3

R: 26

G: 138

B: 243

Yellow#ffc801

R: 255

G: 200

B: 1

Green#4bae4f

R: 75

G: 174

B: 79

Dark Gray#7f3f98

R: 127

G: 63

B: 152

Black#000000

R: 000

G: 000

B: 000

White#ffffff

R: 255

G: 255

B: 255

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Application on Photographic BackgroundsAplicação em fundos fotográficos

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Miguel Pimentel Pesqueira Pires2016 ®