personal brand & social media by bukik
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Personal Brand&
Social MediaBukik
h t t p : / / b u k i k . c o m
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Budi SetiawanPendidik di Fakultas Psikologi Universitas Airlangga, Penggagas Indonesia Bercerita, Social Entrepreneur Strategist
Minat: Kreativitas, Perubahan Positif, Media Sosial, Personal Brand, The Great Manager, The Dancing Leader
Klien : Sekretariat Wakil Presiden, BPKPara Group, BCA, PT. Santos Jaya Abadi (Kapal Api), Insan (Internet Sehat-Aman)Semen Gresik, PT. PJB, Telkom Divre V dan VII, Pelindo III, PLN, PDAM Surabaya, RS Grha Amerta, BRI, PT. Berlian Jasa Terminal Indonesia, BPR Jatim
http://bukik.com
Twitter : @bukikPages FB : Bukik
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GelombangGlobalisasi
h t t p : / / b u k i k . c o m
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Globalisasi 1.0Negara mengglobal (1492-1800)
Globalisasi 2.0Perusahaan menglobal (1800-2000)
Globalisasi 3.0Individu mengglobal (2000 - )
The World is Flat, Thomas Friedman
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Web 1.0satu arah
Web 2.0multi arah
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Karir diJaman Kita
h t t p : / / b u k i k . c o m
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Dahulu.....
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Bekerja di tempat yang sama, departemen yang sama selama
puluhan tahun
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Sekarang.....
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Lulusan S1 pada usia 30 tahun telah bekerja rata-rata
2 tempat kerja
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Karir TradisionalVS
Karir ProteanTanggung jawab karir ada pada diri kita sendiri. Tanggung
jawab untuk belajar, berkembang dan mengenalkan kemampuan terbaik kita
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ME, Inc.
Tom Peters, Super Smart Guy
To be in business today,
the brand called You.”
your most important job is to be head marketer for
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Personal Brand
Apa yang dipercakapkan orang lain tentang apa
yang kita miliki, apa yang kita lakukan, dan siapa
diri kita.
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Mau tidak mau orang meLABELdiri kita
Pakaian kita
Laptop dan hp kita
Musik kita Potongan rambut
Cara berjalan kita
Pekerjaan kita
Kebiasaan ngupilHobi kita
Tontonan kita
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Brand Personal itu Alami
Dulu
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Brand Personalitu Pilihan
Sekarang
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ManfaatBrand Personal
http://www.flickr.com/photos/best_photo/2361332172/sizes/z/in/photostream/
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MenjadiUnik,
Mudah Diingat
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Fokus Pengembangan Personal
http://www.flickr.com/photos/44548980@N00/1666146461/
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Membangun Karir
Protean =Pendapatan
http://www.flickr.com/photos/dannyhanson/2968899/
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Sinergi Kekuatanhttp://www.flickr.com/photos/martinworster/4146132654/
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Personal Branding
h t t p : / / b u k i k . c o m
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RestoranDapur Tempat Makan
InternalBrand
EksternalBrand
http://www.flickr.com/photos/alexvareyphotography/3080996976/
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InternalBrand
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Internal Brand
Passion
Gaya
Misi
Kemampuan
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Passion :Melakukan suatu
aktivitas yang kita suka
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Mission Statements
Personal Brands haveMisi : Sebuah penugasan agar dunia menjadi lebih baik yang membuat kita jadi lebih bermakna
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Gaya :Pola kita menjalani kehidupan
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Kemampuan : Pengetahuan & keterampilan pada suatu bidang
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EksternalBrand
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Menjadi Luar Biasa
Sekali berarti Sudah itu mati. Chairil Anwar
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Menjadi Diri Sendiri
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Menjadi Sosial
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Menjadi Baru
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h t t p : / / b u k i k . c o m
Social Media for Personal Branding
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http://www.flickr.com/photos/alexvareyphotography/3080996976/
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Media Sosial : Media Kita untuk Menjadi Sosial secara Mudah
dan Luas
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Andai Blog adalah rumah kita maka
twitter & FB adalah jalan-jalan yang
membuat orang bisa dan mau berkunjung ke
rumah kita
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Blog
Klout
Google Plus
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Media Sosial membuat setiap orang
mempunyai radio sendiri, media yang luwes, interaktif dan
personal
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Internal Brand
Passion
Value/Gaya
Misi
Kemampuan
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Media Sosial
Pilihan Topik
Gaya Menulis/Tampilan
Pilihan Rubrik & Tujuannya
Content - Layanan
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MencariMenyimak
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BergaulBercakap-cakap
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BerkaryaBerbagi
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BermainBergembira
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MemantauMencari Masukan
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h t t p : / / b u k i k . c o m
Klout for Personal Branding
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Klout Media sosial yang memonitor & mengukur pengaruh online
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Berkendara Appreciative Inquiry:Upaya tolol mengajak perubahan positif di Indonesia
Buku-e Gratis
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Buku-e Gratishttp://bukik.com
Follow me on twitter: @bukik
Like me on Facebook: Bukik
Simakhttp://IndonesiaBercerita.org