PERKS Calendar: Pizza Palooza!Overview:Pizza is the number two item in food service, after hamburgers. Pizza is the number two item in take-out food, after chicken. In the United States, 83 percent of pizzerias offer delivery and 91 percent offer take-out. Americans eat an average of 46 slices of pizza a year. PERKS is the perfect way to deliver a great Pizza promotion – especially in time for the Big Game!

Past PERKS That Worked:Here are some PERKS that blew the cheese off the Pizza:

Additional Information:How To Make A Pizza Deal Successful

Don’t restrict to carry-out only! Even if you have to charge for delivery, a carry-out only deal will cut your success down to a half-slice.Don’t restrict toppings or specials. If you can’t get the deal on your favorite pie, what is the point? Also, if you can’t get your deal on the special they are talking about 24/7 on the commercial they run on your station, you’ve got an epic pizza fail.

Market Date Deal & Link (If Possible) Gross

Memphis 3/2010 America’s Incredible Pizza Company $17,288

Kansas City 2/10 Old Shawnee Pizza $7,475

Wichita 2/11 Avivo Brick Oven Pizza $7,600

Milwaukee Multiple Stonefire Pizza Company $14,139

Greensboro Multiple Hungry Howie’s Pizza $11,114

Promotional Ideas:Find The Perfect Pizza

Group 5 different pizza places (with similar price points) in one massive deal.Sell the deal for ½ off (5 large pies valued at $85 for $42.50)Each location gets the list of serial numbers. Each location marks off the certificate number as it comes in.Set this as a featured deal for Thur-Sun, then in the “All Deals” section through the next Friday.After the deal is over, and two weeks have passed, follow up with a “rate your favorite” email that has instructions on how to rate your favorite pie through Text on PERKS. Winner receives a pie a week from their favorite location. . .and you’ve just collected more PERKS text subscribers.