Periscope 101March 31, 2015by Paul Pacun

•Introduction / How it works

•Competitors

•The Future of Live Streaming

Allows users to instantly share a real-time video from their iPhone*

You see what they see or you can see them if that is what they are broadcasting. You can share comments, like the feed with hearts and ask questions that the broadcaster can see and offer a verbal response

*iPads too

What is Periscope?

A “broadcaster” is the person capturing the video

A “viewer” is anyone watching it

Broadcasting sessions quickly became known as “scopes”

Hearts are the currency viewers use to show approval for the scope or specific things said or shown

What is Periscope - Continued

Competition Periscope saves your broadcasts, no matter how brief, for 24 hours, while Meerkat users are given the option to save streams to their phones, although they cannot browse a collated list of recent broadcasts

Periscope currently offers more features and a much wider selection of streams to dip in and out of, but competition will only truly kick off one both apps are extended to Android

The similarities to Twitter aren’t lost on Periscope’s co-founder, Kayvon Beykpour, who sold the company to Twitter earlier this year. “We think Periscope, if successful, will be a real-time pulse of what’s happening in the world,” he told my colleague Sarah Frier. “To me, that’s what Twitter is. When we realized the alignment of that vision, when we realized that Twitter’s intent was to acquire us, it made sense.”

Twitter vs Periscope

What could go wrong? Technology will be adopted by innovators who mightover-share

Reporters may lose jobs

Data Plan use will grow

Fierce CompetitionMeerkat Raised $14M, then Twitter launcher Periscope and prevented access to followers

Credits:https://aragonresearch.com/twitter-buys-periscope-a-video-is-worth-a-thousand-words/

http://bgr.com/2015/03/30/meerkat-vs-periscope-analysis-journalism/

https://www.linkedin.com/pulse/twitter-periscope-from-information-experience-sharing-bret-kinsella?trk=prof-post

@marketingpaul

Discussion Thank you for your time!