performance fitting centers - true temper sports · performance fitting centers ... –...
TRANSCRIPT
Performance Fitting Centers• Agenda
– Program Overview – True Temper Background – Product Information
• Steel shaft design characteristics • Graphite shaft design characteristics
– Frequency Matching – ShaftFit Pro On-Line Fitting System
Program Overview
Performance Fitting Centers
• Program Overview – Objectives
• Goal is to establish a network of Custom Clubmakers dedicated to the art of custom fitting using products manufactured by True Temper
– Unlike other clubmaker programs, there will be a higher concentration of resources put towards giving our dealers a competitive advantage
» Through the education of key influencers and promoting the business of custom club fitting
Performance Fitting Centers• Program Overview – Benefits • Dealer Promotion
– Professional Recognition – Online Promotion – Market Promotion – Referral program with
PGA, GCAA, and AJGA
Performance Fitting Centers• Program Overview – Benefits • Program Promotion
– Online Promotion » Facebook/Twitter
– Market Promotion – E-Newsletter
» X Factor » True Player » PFC Direct
Performance Fitting Centers• Program Overview – Benefits • Products
– First-to-market on select new product launches – Exclusive Distribution Opportunities – Preferred Pricing on True Temper catalog
products – Loyalty rebate program
Performance Fitting Centers• Program Overview
– Pricing • Program Products
– Will receive “Program Pricing” on all of the exclusive items
• In-Line Products – Will receive “Special PFC Pricing” on all of the In-
Line products » Must meet requirements of program for
discounted pricing to take effect
Performance Fitting Centers• Program Overview – Rebate Program • Program Products
– All program product purchases will qualify for a 5% product rebate. » Rebates are calculated at the end of each
calendar year. » Rebate minimum is $5000 in total purchases.
Performance Fitting Centers Benefits
�ShaftFit Pro ○ On-Line Fitting System
� Exclusive For PFC Accounts ○ Requires a Launch Monitor
� Simply enter basic data such as clubhead speed, ball speed, launch angle, carry distance and spin rate.
○ Provide Recommendations � Based on True Temper products either In-Line Product,
Program Product or both.
Performance Fitting Centers• Program Overview
– Account Qualifications • Full-Time Clubmaker
– Retail, Commercial or Mobile Operation • Ability to meet program volume requirements
– $2500 Per year • Attending a PFC Certification Workshop or
Webinar – Webinar viewers must successfully complete online
test • Placement of a Qualifying Product Order
Performance Fitting Centers• Program Overview
– Opening Order Requirements • Brand New Account
– $1000 Opening Order » Program product only
• Pre-Determined Demo pack discounts – A demo pack consisting of pre-determined shafts
and flexes is available towards opening order requirement
– Other demo shaft discount opportunities
Performance Fitting Centers• Program Overview
– Annual Minimums • Each TTPFC account is required to purchase
$2500 on an annual basis to maintain status and eligibility in the program
– Both Program and In-Line product purchases count towards annual sales requirement
» True Temper » Project X » Grafalloy » Program Products
Company Background
Company Vision• Our goal at True Temper Sports is to be the
worldwide innovator and provider of golf club component products through the development and marketing of new designs, processes and materials. – Through investment in our employees, systems
and products, True Temper will be the preferred brand among golfers worldwide, known for superior value as measured by quality, performance and support.
• Trademarks – 362 registered in TTS brand portfolio
• Patent portfolio – 32 patents issued or pending
• Key product innovations include: – SensiCore MicroMesh – BiMatrx Multimaterial Axis Technology – Superlite steel (S3) Zonal Design Theory – Epic Nanofuse Flex Trajectory Technology
• Dedicated R & D resources for steel & composites
Innovation and Design Expertise
Testing Leadership• Stand alone outdoor fitting
center located near Memphis HQ.
• Doppler-based Trackman™ system can track golf ball in real time!
• Only MIYA V swing robot
currently in use by any golf shaft manufacturer.
• Extensive player and robot
testing provides quantifiable performance prior to launch.
Brand Leadership
Expansive Brand Portfolio
Trade Recognition
Consumer Awareness
Advertising Strength
Tour Leadership
– 35 PGA events won in 2014
– All Four Majors
– 83 total global victories (Web.com, European, PGA)*
– 41/50 Web.com Tour graduates play True Temper
shafts
– 78% of the Top 50 World Ranking play True Temper*
– $0 paid in player endorsements
• Just the facts!
Design Principles
• Built 1964 • 335,000 sq ft • 400 employees • 100,000 shafts/day • 4,000 shaft designs
True Temper Steel Manufacturing Plant Amory, MS
Innovation Driven by Performance Improvement
• Materials • Process
• Design
•Design
Performance Questions: •Player Profile •Flex Characteristics •Weight •Feel
• Gold Manufacturing Tolerances – Gold Series
• Weight - +/- 1.5 grams • Length - +/- 0.125” • Butt Size - +/- .004” • Tip Size - +/- .002”
Design Principles
• Gold Manufacturing Tolerances
– Sub-flex is the relative stiffness of a shaft measured to a finer degree within a flex category
• R300, S300, X100 are the standard flexes – About 3 grams is the actual weight difference within the three standard flex – Within a standard flex range Sub-flex’ further define relative stiffness options
•S200, S300 and S400
Design Principles
Shaft CharacteristicsWeight Sorting vs Frequency Matching
Weight Sorted (Constant Weight) Project X and Dynamic Gold
Each shaft in a set weighs the same and has a discrete length
Offers a more consistent feel from club to club due to the constant weight of each golf shaft
Frequency Matched (Descending Weight) Rifle Each shaft in set gets progressively lighter
Better able to control flex or frequency throughout the entire set due to the ability to tip trim prior to installation
Shaft Characteristics Weight
Frequency
Bend Point
Balance Point
Tip Deflection
Butt Deflection
Wall Thickness
Variable Wall Thickness• With True Temper’s proprietary
Variable Wall Technology, the company’s engineers are able to vary the wall thickness throughout the shaft for enhanced performance.
• The wall is thinner towards the butt section of the shaft for improved feel and then thickens towards the tip of the shaft for better control and accuracy.
• Variable Wall Technology is only achievable through True Temper’s state-of-the-art Gold Manufacturing process.
Variable Wall Thickness• The result is a shaft that outperforms competitor’s straight pull
shafts which have the same wall thickness throughout.
• More than 90% of the players on the PGA TOUR play shafts featuring Variable Wall Technology.
• This technology can be found in True Temper’s Dynamic Gold, Project X and XP shaft families.
Product Information
DG Spinner Test Results
7800785079007950800080508100815082008250
DG Spinner Dynamic Gold
• DG#Spinner#delivers#an#average#of#250+%rpm#increased#spin#compared#to#Dynamic#Gold.#
25.5
26
26.5
27
27.5
28
28.5
DG Spinner Dynamic Gold
• DG#Spinner#reduces%launch%angle%on%average%by%over%1.5%degrees#offse8ng#increased#launch#produced#by#new#grooves.#
XP Video
XP Video
XP 115
39
PX versus Dynamic Gold Flex
5.0 = R400 (R+)
5.5 = S300 (S)
6.0 = S400 (S+)
6.5 = X100 (X)
7.0 = X300 (X+)
Performance Fitting Center Exclusive Shafts
DG Pro Video
47
Micro Taper 95 Video
48
Rifle Video
Steel Playability Factors
Principles of Composite Golf Shaft Design
Production Video
Elements of Design• Composite Materials
– Fiber type, resin content and thickness • Fiber
– Properties, types, configuration and angles • Flag Patterns
– Size, location and number • Tooling
– Mandrels and geometry
Graphite Shafts• Shaft characteristics
– Bend profile
– Torque
– Stability
– Weight
– Strength
– Feel
Bend Profile• Bend Profile
– How the shaft responds to loading and unloading during the swing
• Role in shaft playability – Influences launch characteristics and feel
Characteristic InfluencesBend Profile Launch and Feel
Torque• Torque
– Measurement of how the shaft twists during loading and at impact
• Role in shaft playability – Torque is used to optimize feel and improve stability
throughout the swing.
Characteristic InfluencesTorque Control and feel
Stability• Stability
– How a shaft maintains its shape throughout the swing. • Role in shaft playability
– By stabilizing the cross section of a shaft the energy is increased and the dynamic deflection is more consistent.
Characteristic InfluencesStability Energy Transfer
Weight• Weight
– Determines amount of material and type of fiber used
• Role in shaft playability – For woods the goal is to minimize weight while
maintaining the important playing characteristics. For irons and hybrids the goal is to create a shaft weight to allow for appropriate swing weight and optimize stability and consistency.
Characteristic InfluencesWeight Distance & Control
WeightShaft is Too Heavy Shaft is Too Light
Lowers club head speed Shaft normally plays softer
Shaft normally plays stiffer Can increase launch angle
Can lower launch angle Can increase spin rate
Negatively affects timing/ball striking Negatively affects time/ball striking
Strength• Strength
– Material strength and durability
• Role in shaft playability– Carbon composite is many times stronger than steel so shafts can be
manufactured at much lighter weights.
Characteristic InfluencesStrength Shaft Weight
Feel• Hardest attribute to control
– Can’t test for it with machines or robots or launch monitors – Different players have different opinions
• What we do know – A lot of high modulus material at 45° (very low torque)
increases vibration • Use alternate angles to control torque • Don’t focus on minimizing torque
• Role in shaft playability – Feel can be optimized by tuning the torque, stability, and tip
stiffness.
Graphite Shaft CharacteristicsCharacteristic InfluencesBend Profile Launch and FeelTorque Control and FeelStability Energy TransferWeight Distance and ControlStrength WeightFeel Confidence in club
Product Videos
New ProLaunch Video
64
New ProLaunch Supercharged Video
65
Product Videos
PXv Tour 52 Video
69
Project X Graphite
Performance Fitting Center Exclusive Shafts
PFC Woods
75
PFC HY Iron Video
PX LZ Video
78
Graphite Playability Factors
Frequency MatchingRifle Blank System
Frequency Matching• FCM
– Frequency Coefficient Matching • A method for precisely measuring and
defining the flex of a golf shaft – Lead to the design of the Rifle Blank System
Frequency Matching• Shaft Flex Factors
– Diameter of the shaft • Dramatic affect
– How the weight is distributed across the length of the shaft
• Flex Profile (wall thickness) – The step pattern
• Depth and number – The rate of taper
• How quick .600 ------ .370
Frequency Matching
The NEWRifle Blank System
Rifle Blank System• Product Initiative
– Focus on tolerances • Shaft Geometry
– Wall thickness and taper rate closely controlled
• Total Weight – Plus or minus 1.5 grams
• Balance Point Control – Precise location on the shaft
• Shaft Frequency – Plus or minus ½ cpm
Rifle Blank System• Defined
– Untrimmed production shaft used for making custom fitted golf clubs • Achieve standard frequencies
– 4.0, 4.5, 5.0, etc. • Achieve custom frequencies
– 4.7, 5.2, 6.3, etc. • Manipulate launch characteristics
– High, Mid, Low, etc.
Rifle Blank System
Flex Raw Length
Weight Raw CPM Value
Tip Length
4.0 43.50” 130.5g 272 13”5.0 43.50” 136.5g 282 12”6.0 43.50” 142.5g 292 11”7.0 43.50” 147.5g 302 10”
Rifle Blank System
• Standards – Swing Weight
• D2 – Tip to Groundline (BBTG)
• 1.25” – Club Length for 6 Iron
• 37.50”
Rifle Blank System• Standard Gradient
– 4.25 CPM • ½ Between Clubs
Rifle Blank System• Testing Standards
• 5” Fixed Butt Clamp – 205g Chuck for testing factory nominal CPM values for
blanks – For testing finished club frequency with the grip off
Frequency Calculator
Blank Exercise #1
• Standard Set Makeup – 6.0/D2/37.50”
• Using 6.0 blanks and factory trimming instructions
– Calculate tip trimming from 2-PW
Blank Exercise #1
Blank Exercise #1
Blank Exercise #2
• Flighted Set Makeup – 6.0/D0/37.50”
• Using 6.0 blanks and factory trimming instructions
– Calculate tip trimming from 2-PW
Blank Exercise #2
Blank Exercise #2
Blank Exercise #3
• Increase Launch Angle – 4.0/D2/37.50”
• Using 5.0 blanks to raise ball flight
– Calculate tip trimming from 2-PW
Blank Exercise #3
Blank Exercise #3
Blank Exercise #4
• Reduce Launch Angle – 5.5/D2/37.50”
• Using 5.0 blanks to lower ball flight
– Calculate tip trimming from 2-PW
Blank Exercise #4
Blank Exercise #4
ConclusionNew Rifle Blank System
ShaftFit PROOn-Line Fitting System
Fitting System Overview• Features
– Capture Basic Customer Information – Identify Swing Characteristics – Input Launch Monitor Data – Make recommendations for
• Driver, Fairway Woods, Hybrids, Irons or All
• Printed report of recommendations
Fitting System Overview
• Benefits • Access to Sophisticated Shaft
Recommendations • Maintain Customer Database • Track Fitting History • Generate Professional Fitting Report
Dealer Login
Main Menu Screen
Customer Entry
Fitting Objectives
Enter Test Club Information
Enter Launch Monitor Data
Initial Analysis
Shaft Recommendations - Driver
Shaft Recommendations – Fairway
Shaft Recommendations – Hybrid
Shaft Recommendations – Irons
Comprehensive Fitting Report
Conclusion