perfect understanding at media2020, ireland
TRANSCRIPT
Perfect understandingPerfect understandingwhy trusting your users isn't a bad ideawhy trusting your users isn't a bad idea
What is Backstage?What is Backstage?• backstage.bbc.co.uk is the BBC's early adopter
network to encourage participation and support creativity through open innovation
Backstage is a licenceBackstage is a licence• A licence similar to the creative commons non-
commercial attribution licence but with a few extras clauses for the uk market
backstage is open data, feeds and api'sbackstage is open data, feeds and api's• Champion "open culture" around the BBC and with
that releasing data that can be made available on backstage
backstage is communitybackstage is community• Advocate the mash-up scene, and the individuals
who participate in it
RelationshipsRelationships
rule #33rule #33• Learning to speak with a human voice is not a
parlor trick. It can't be "picked up" at some tony conference.
Boarding the cluetrainBoarding the cluetrain
Changing the work cultureChanging the work culture• I have PRed everything from dotcoms to donkey’s (I kid you
not) so I guess you could say I am pretty clued up on the basics. However, we are entering a brave new world of communications which has caused me more than a few sleepless nights so I thought it was time I should have a look round and get to the bottom of it before anymore PR gaffs hit the internet.
cluetrain #84cluetrain #84• We know some people from your company. They're
pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
BarCampBarCamp
BeebCampBeebCamp
cluetrain #93cluetrain #93• We're both inside companies and outside them.
The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.
Pull down the wallsPull down the walls• Social Media Cafe Manchester• PHPNW• DrupalCampUK• Software Craftsmanship Conference• Makers and Hackers
http://www.flickr.com/photos/loscuadernosdejulia/
cluetrain #40cluetrain #40• Companies that do not belong to a community of
discourse will die.
Being part of the communityBeing part of the community• TEDxManchester part of TEDxNorth• Sponsorship of other small events• Attendance at other events
Being part of the communityBeing part of the community
cluetrain #67cluetrain #67• As markets, as workers, we wonder why you're not
listening. You seem to be speaking a different language.
Twitter analysisTwitter analysis• Search.twitter• Twitterfall• Shownar / Buzztracker• Backstage Tweetstore
Twitter everywhereTwitter everywhere• Mumbai attacks live updates• US Elections live responses• BBC Question Time #bbcqt• BBC, Twitter and Iran• UK snow watch #uksnow• BBC iPlayer 3.0
cluetrain #42cluetrain #42• As with networked markets, people are also talking
to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
Communicate better internallyCommunicate better internally• Yammer was introduced as a “experiment”• Employees as high as directors have used it
FederationFederation
Cluetrain #21/22Cluetrain #21/22• Companies need to lighten up and take themselves
less seriously. They need to get a sense of humor.• Getting a sense of humor does not mean putting
some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
Opening the problem upOpening the problem up• What should we do with the Twitter account
@BBC?
Cluetrain #4Cluetrain #4• Whether delivering information, opinions,
perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
Backstage podcastBackstage podcast• BBC & DRM podcast : http://digg.com/d15jvz
cluetrain #45cluetrain #45• Intranets naturally tend to route around boredom.
The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.
Open innovationOpen innovation• Bottom up innovation from our audience
• Bottom up innovation from our audience
cluetrain #18cluetrain #18• Companies that don't realize their markets are now
networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
New editorial formatsNew editorial formats
cluetrain #57cluetrain #57• Smart companies will get out of the way and help
the inevitable to happen sooner.
Media City UKMedia City UK
Thank you... any questions?Thank you... any questions?
Ian Forrester : @bbcbackstageIan Forrester : @bbcbackstageSenior Backstage Producer : backstage.bbc.co.ukSenior Backstage Producer : backstage.bbc.co.uk