Perception and BehaviorPerception and BehaviorHow to Stimulate CreativityHow to Stimulate Creativity

Anne EgrosAnne EgrosGlobal Executive CoachGlobal Executive Coach

Company: Zest and Zen InternationalCompany: Zest and Zen International

If a tree falls in the If a tree falls in the forest and there is forest and there is

nobody around nobody around does it make a sound?does it make a sound?

PerceptionPerceptionPerceptionPerception is the critical activity that links the is the critical activity that links the individuals to stimulus. environment, group and individuals to stimulus. environment, group and situationsituation

PerceptionPerception consists of: consists of:

ExposureExposure : Stimulus to nervous system : Stimulus to nervous system

AttentionAttention : Sensation is passed to the brain : Sensation is passed to the brain

InterpretationInterpretation: Assignment of meaning to the : Assignment of meaning to the received sensationreceived sensation

StimulusStimulus

VVisual :isual :pictures, sights, imagespictures, sights, images

Aural: Aural: sounds, noise, music, tonessounds, noise, music, tones

Kinesthetic: Kinesthetic: sensations, physical feelings of sensations, physical feelings of the body, smells, tastesthe body, smells, tastes

The Perception Is SubjectiveThe Perception Is Subjective

Individuals are Individuals are variablevariable in their in their responses to responses to stimulusstimulus

Perception and Perception and MemoryMemory are both are both very selective. very selective.

MESSAGE

Individual Factors in PerceptionIndividual Factors in Perception

InterestsInterests

NeedsNeeds

Words influence because they Words influence because they evoke us to evoke us to createcreate

representationsrepresentations within our within our minds at multiple levels. minds at multiple levels.

““Ocean” means…Ocean” means…

InterpretationInterpretation

The assignment of meaning to sensationsThe assignment of meaning to sensations

Cognitive interpretationCognitive interpretation – process – process whereby stimuli are placed into existing whereby stimuli are placed into existing categories of meaningcategories of meaning

Affective interpretationAffective interpretation – the – the emotional or feeling response triggered by emotional or feeling response triggered by a stimulusa stimulus

Can you control what Can you control what you see?you see?

Surface Structure Surface Structure is:is:

WordsWordsTonalityTonalityBody LanguageBody LanguageGesturesGestures

What You ObserveWhat You Observe

Deep Structure:Deep Structure:

WordsWordsTonalityTonalityBody Body LanguageLanguageGesturesGesturesBeliefsBeliefs

ValuesValuesBiasesBiasesPrejudicesPrejudicesExperiencesExperiencesFearsFearsDreamsDreamsFeelingsFeelings

Right Brain/Left BrainRight Brain/Left Brain

Emotional Brain Vs Logical BrainEmotional Brain Vs Logical Brain

Right Brain=Lizard brain Random, Intuitive holistic, Synthesizing, Subjective, Looks at wholes. Emotional

Left brain: Logical BrainSequential, Rational, Analytical, Objective, Looks at parts

“Emotions are the gatekeeper to learning”

Automatic "fight" or "flight" mode

FEAR Anxiety

STRESS

Don’t Worry be Don’t Worry be Happy !Happy !

Don’t Worry be Don’t Worry be Happy !Happy !

Re-programming Re-programming for positive thinkingfor positive thinking

Positive emotions enhance the ability of the cerebral Positive emotions enhance the ability of the cerebral cortex to process information and to create cortex to process information and to create permanent mental programs.permanent mental programs.

Step 1 : Clean your

Head

Step 2 : Recall enjoying experience

Step 3 : Relax have Fun

Learned Responses Learned Responses

Age and Experience Age and Experience

Attitudes and Motivation Attitudes and Motivation

Intelligence and Memory Intelligence and Memory

Personality and PerceptionPersonality and Perception

Individual behaviour Individual behaviour will depend on:will depend on:

Why do people eat Big Macs? Why do people eat Big Macs?

Why do people eat Big Macs? Why do people eat Big Macs?

FACTS:

More than 60% of Americans are overweight and of these, more than 30% are obese ! 80% percent of obese adults have coronary heart disease, diabetes, hypercholesterolemia, hypertension or osteoarthritis

REALITY

Big Macs are cheap, convenient, and they taste pretty good !

INSTANT GRATIFICATION

EMOTIONAL REWARD

The Death of Common SenseThe Death of Common Sense

Facts = LogicFacts = Logic

Persuasion = Persuasion = EmotionEmotion

Logic rarely wins over Logic rarely wins over emotionemotion

To better connect with people around you, it is To better connect with people around you, it is critical to understand how they interact with the critical to understand how they interact with the world around them world around them

The world of media is changing…The world of media is changing…

Microsoft ClipArt Gallery

BlackBerry®

New Realities in New Realities in CommunicationCommunication

Trends Action

• Find ways to extract value from information

• Develop new coverage models

• Get faster and/or get out of the way

• Develop new models for two-way collaboration

• The volume of information flowing will grow

• The media is exploding

• Communication efficiency will increase

• Collaboration and interaction will increase

• Redefine value proposition from gateway to gatekeeper

• Levels of centralized control will decrease