per scholas - how to notch up your online presence
DESCRIPTION
How to ramp up your online presence to get found by hiring managers. How to use Facebook, Twitter, LInkedIn, Blogs, Pinterest for your job search.TRANSCRIPT
![Page 1: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/1.jpg)
![Page 2: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/2.jpg)
• Defini&on of Social Media • Why Use it? • Create Your Plan • Expand Your Network • Build Your Presence • Keep It Current
2
Topics
![Page 3: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/3.jpg)
Defini&on � Social media -‐ primarily web and mobile-‐based tools for sharing and discussing informa&on among human beings.
3
![Page 4: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/4.jpg)
It’s Huge � Facebook: 1,000,000,000 ac&ve users � TwiSer: 175,000,000 ac&ve users � LinkedIn: 150,000,000 registered users � Pinterest: 8,000,000 ac&ve users � Blogs: 346,000,000 people read blogs every day � YouTube: 800,000,000 unique visitors last month
4
![Page 5: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/5.jpg)
Why use it? It’s Essen&al! � One in five hiring managers conduct background searches using social networks, primarily Facebook (Mashable)
� 65% of all openings are filled through internal movement or referrals (CareerXroads 2012 Report)
5
![Page 6: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/6.jpg)
Gebng Started � Create Your Plan � Do Your Research � Build Your Presence � Keep it Current
6
![Page 7: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/7.jpg)
Create Your Plan � Listen to what’s being said in your industry
� Technora& and Google Blogsearch � YouTube to see who’s talking about your area of interest � TwiSer for relevant conversa&ons � LinkedIn and Facebook for groups and company pages
7
![Page 8: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/8.jpg)
Create a Plan, cont. � Define your brand -‐ be consistent
� Values – What’s important to you? � Posi&oning – What differen&ates you? � Visual iden&ty – Colors, style, avatar � Key messages and voice – What do you want to communicate? Simplicity is key
� Your story – How you connect in a compelling and authen&c way, making you memorable
8
![Page 9: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/9.jpg)
Do Your Research � Iden&fy the companies you’re interested in � Search to find people working for these companies
� LinkedIn Profiles and Company Page – connect with people and join relevant groups
� Google, Bing, Yahoo search � Facebook company pages � TwiSer
9
![Page 10: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/10.jpg)
Do Your Research and Connect � Connect with them!
� Social media has broken down barriers, messaging someone you’re not friends with is OK
� Do your homework on the company and the person your contac&ng, crah a message that states your interest, without asking for a job (at first)
� Eventually ask if there are open posi&ons
10
![Page 11: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/11.jpg)
Build a Powerful Presence � Create a content calendar which defines what you’ll post about and when (e.g., Monday, Wednesday, Friday) � Interviews, how-‐to, new informa&on, Lists, etc. � Post videos occasionally
� Create new content regularly � Write brief pieces with lots of visual breaks for people to absorb
� Images draw people’s aSen&on – at least 1 graphic per post
� Write passionately! 11
![Page 12: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/12.jpg)
Build a Powerful Presence, cont. � Create a Facebook Page and TwiSer Accounts
� Complete the profile � Leverage your branding (colors, avatar) � FB: Connect with as many friends as possible – you can use your email list to invite people to “Like” you
� TwiSer: Follow relevant people � Clean up your exis&ng personal Facebook profile and TwiSer Accounts – Hiring managers WILL look at these
12
![Page 13: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/13.jpg)
Build a Powerful Presence � Blog -‐ Set-‐up a blog that centers around you exper&se and your passion
� Use Wordpress.org or Wordpress.com (beginners) � Select a theme (template) that reflects your brand � Buy an appropriate domain name � Your “About” page should be about you and your professional background
� Make it easy to comment on your site, easy to subscribe � Use easy to read fonts
13
![Page 14: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/14.jpg)
14
![Page 15: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/15.jpg)
Build a Powerful Presence, cont. � Post updates on FB and Tweet � Tweet your blog posts – leverage exis&ng content � Connect with recruiters on TwiSer � Comment and ask ques&ons on other blogs to build awareness and establish your credibility
� Subscribe to blogs that post jobs, i.e., Mashable.com
15
![Page 16: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/16.jpg)
16
![Page 17: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/17.jpg)
17
![Page 18: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/18.jpg)
18
![Page 19: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/19.jpg)
Build a Powerful Presence, cont. � Create a video resume -‐ they serve as a differen&ator in the recrui&ng process
� Keep it short – 1 to 2 minutes � Describe the value you can contribute to a given posi&on, explain why you’re the best person for the job and talk about your background in a story-‐like format
� hSps://www.youtube.com/watch?v=9EzNll1U2N8
19
![Page 20: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/20.jpg)
Pinterest -‐ What is it? � Pinterest is a “virtual pinboard” that lets people share anything and any topic on the web that they find interes&ng and beau&ful – e.g., pictures, quotes, recipes, etc.
� Conceptually similar to social bookmarking sites. � Content is organized in “Boards” and organized in categories.
� Each piece of content is called a “Pin”
20
![Page 21: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/21.jpg)
Examples of Pins
21
![Page 22: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/22.jpg)
Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012.
22
![Page 23: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/23.jpg)
How to use it � Pin your resume � Create a resume pin board � Follow career experts � Link to your Pinterest resume (Facebook, LinkedIn) � One more tool for your arsenal
‹#› 23
![Page 24: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/24.jpg)
24
![Page 25: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/25.jpg)
‹#› 25
![Page 26: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/26.jpg)
LinkedIn � LinkedIn – 80% of employers use for pre-‐screening � The world’s largest professional network with over 175 million registered members and growing rapidly.
� Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuni&es with a broader network of professionals.
� hSp://www.youtube.com/watch?v=ZVlUwwgOfKw
![Page 27: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/27.jpg)
![Page 28: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/28.jpg)
![Page 29: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/29.jpg)
29
![Page 30: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/30.jpg)
30
![Page 31: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/31.jpg)
31
![Page 32: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/32.jpg)
![Page 33: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/33.jpg)
Profiles � First step in controlling your professional iden&fy online. � Authorita&ve source on your career.
� Represents your career accomplishments and opens the door to new opportuni&es.
� Communicates your professional brand. � Enables people to connect and reconnect with you. � 100% complete profile contains an execu&ve summary, your skill set, educa&on, 3 recent posi&ons and 3 recommenda&ons.
33
![Page 34: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/34.jpg)
34
![Page 35: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/35.jpg)
35
![Page 36: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/36.jpg)
36
![Page 37: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/37.jpg)
Profile -‐ Basic Informa&on � Gives snapshot of you and your professional brand. � Name and “other name” � Professional “Headline” – defaults to your current job &tle, but you can customize it to reveal something about your exper&se and personality.
� Include loca&on and industry to help people reconnect or reach out to you with new opportuni&es.
![Page 38: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/38.jpg)
Edit Basic Informa&on
38
![Page 39: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/39.jpg)
39
![Page 40: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/40.jpg)
Profile -‐ Job History � Add at least 3 recent posi&ons. � If you company isn’t listed, add it. � Provide details on your responsibili&es. This drama&cally helps improve search results.
40
![Page 41: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/41.jpg)
Add Prior Posi&ons
41
![Page 42: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/42.jpg)
42
![Page 43: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/43.jpg)
Profile -‐ Educa&on � Include detail about your formal educa&on. Let’s people you’ve known in the past connect with you.
� Where and what you’ve studied provides insights into your professional exper&se.
� Opens up valuable connec&ons to Alumni, Professors or others with similar backgrounds.
43
![Page 44: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/44.jpg)
44
![Page 45: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/45.jpg)
Profile – Execu&ve Summary � Your chance to summarize your professional brand. � Use this to describe your specific exper&se, your career accomplishments, and professional goals.
� Let some personality come out by wri&ng in the first person or describing the aspects of your job that you’re most passionate about.
� Include keywords that describe your exper&se. These help recruiters, employers and poten&al collaborators find you when searching LinkedIn.
45
![Page 46: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/46.jpg)
46
![Page 47: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/47.jpg)
Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.
� Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.
� They’ll submit a brief recommenda&on for your approval. � You can control which recommenda&ons to display by clicking “Manage”
� 3 recommenda&ons required to have a 100% complete profile. 47
![Page 48: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/48.jpg)
Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.
� Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.
� They’ll submit a brief recommenda&on for your approval. � You can control which recommenda&ons to display by clicking “Manage”
� 3 recommenda&ons required to have a 100% complete profile. 48
![Page 49: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/49.jpg)
49
![Page 50: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/50.jpg)
Profile – Recommenda&ons � To recommend the strong work of a colleague or business partner, visit their profile and click “Recommend this person” be sure to include specific details in your recommenda&on.
� An authen&c recommenda&on helps people to get a sense of what it’s like to work with this person.
50
![Page 51: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/51.jpg)
51
![Page 52: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/52.jpg)
Profile – Addi&onal Informa&on � Include addi&onal informa&on to round out your profile � Add links to your company website or porvolio to let people see more of your professional work.
� Add interests beyond your career and any groups you are associated with.
� Touch on awards or honors that may dis&nguish your educa&on.
� Gives clearer picture of your professional iden&ty and helps you appear in search results when people are searching by keyword.
52
![Page 53: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/53.jpg)
53
![Page 54: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/54.jpg)
54
![Page 55: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/55.jpg)
Company Pages � Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuni&es, and job openings.
� Also perfect place to start conversa&on with your customers, prospec&ve clients, job seekers, post company updates.
� Post industry ar&cles and fun facts. � These updates appear on your company page and also the pages of your followers.
� Have followers Like your post so it goes viral. � Analy&cs pages to see ac&vity on the page.
55
![Page 56: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/56.jpg)
56
![Page 57: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/57.jpg)
57
![Page 58: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/58.jpg)
58
![Page 59: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/59.jpg)
59
![Page 60: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/60.jpg)
In Summary � Cover the basics – 100% complete profile � Get meaningful recommenda&ons � Post updates � Join groups � Use value-‐added applica&ons � Become an expert with LinkedIn Answers � Set up a page for you company and start connec&ng
60
![Page 61: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/61.jpg)
Keep It Current � Post new content and status updates regularly � Con&nue to comment on other blogs � Con&nue to listen to what’s being said out there � Make it easy for people to reach you � Be confident and consistent
61
![Page 62: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/62.jpg)
You’re ready! � Integrate social media and the tradi&onal approach – add all your social media links to your resume!
62
![Page 63: Per scholas - How to Notch up Your Online Presence](https://reader037.vdocuments.mx/reader037/viewer/2022110118/5550ad94b4c905ff618b461e/html5/thumbnails/63.jpg)
Thank you!
Bridget Gibbons [email protected]
@gibbonsdigital Fb.com/gibbbonsdigital www.GibbonsDigital.com
63