pepsi's presentation
TRANSCRIPT
![Page 1: Pepsi's Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081519/557a0410d8b42a1c0a8b4ac3/html5/thumbnails/1.jpg)
Reality Agency“Where dreams become a
reality...”
MCM 454 – Final presentation
Lama Touckley @ 24043Lena Bashir @ 23869
Hayfa Hussain @ 23345
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Pepsi - Cola
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The Start of Pepsi•North Carolina in
1898•By Caleb Bradham
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Cont..
Advertising Pepsi-Cola started as
“Exhilarating, Invigorating, Aids
Digestion”
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Pepsi Today
•The world’s fourth largest food and beverage company
• Is a $29 billion company•More than 150,000 employees
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Pepsi’s competition
•Coca Cola and it created the
“the cola wars” in the 1960’s
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Plann
ing approaches for
Pepsi- Cola International
Campaigns
:
•Organization•Media strategy
•Cultural consideration•Promotional message
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1- Organization• Pepsi uses centrally conceived campaigns•Hire local talents (Think locally, act globally) Ex: Sea of Stars movie
• Standardization and Customization•Historical coordination plan
Ex: Fadi Il Khatib
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2- Media Strategy• Advertise through
Televisions Massive Billboards
• Sponsor events
Ex: Basketball tournaments
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3- Cultural considerations
• Pepsi defeats the cultural barriers Ex: sell products in different
languages
• Researching a country’s characteristics Ex: surveys and interviews
• Adapt to changes of the culture Ex: inventing Diet Pepsi and Pepsi Max
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4- Promotional message
• Regulations take place Ex: nudity is not accepted in the UAE.
•Message shows that Pepsi is reliable and would fulfill ones desires when thirsty
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And our new ad is...
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QUIZ TIME!!
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What is the ingredients of Pepsi?
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Mention any type of Organization that
Pepsi can follow.
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What is the name of our Agency?
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What is the rank of Pepsi in beverage and food industry?
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Name any of the cultural aspects
that Pepsi considered.
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What do you think Pepsi can do to
have more effective campaigns?
![Page 20: Pepsi's Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081519/557a0410d8b42a1c0a8b4ac3/html5/thumbnails/20.jpg)
Thank you for listening and participating
Any Questions??