pepsico presentation final
TRANSCRIPT
8/4/2019 Pepsico Presentation Final
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Presented by:
Nitesh WaghelaSagar MoreMayur KanareSushantLancy Fernandes
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Nitesh WaghelaNitesh Waghela
Sagar MoreSagar MoreMayur KhannaMayur KhannaSushantSushantLancyLancy
Presented by:
8/4/2019 Pepsico Presentation Final
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
1898: Pepsi founded
1923:Pepsi-Cola declar es Bankruptcy
1923: Roy C. Marginal buys Pepsi and Pepsi-Cola
Cor poration formed
1934: Pepsi begins selling 12oz bottles for 5 cents
1946: WWII sugar rationing Pepsi buys a sugar plantation
in Cuba
History
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
1950: Alfr ed Steele becomes CEO Joan Crawfordpromotes Pepsi brand
1956: 149 Bottling Plants in 62 countries
1962: Pepsi¶s sixth new logo ³Pepsi Generation´
1964: Diet Pepsi introduced
1964: Pepsi acquir es Mountain Dew
History Continued«
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
1965: Frito Lay merges with Pepsi-Cola Becomes
Pepsico
1965: Mountain Dew¶s first campaign
³Ya-Hoo Mountain Dew«It'll tickle your innards´
1966: Doritos chips Introduced
1966: Pepsi enters the Japanese and European markets.
History Continued«
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
1.1 Why Companies needs to be Globalize?
To Broaden the markets
To seek raw materials
To seek the technologies
To seek the production efficiencies
To avoid political hurdles
To diversify
To postpone the payment of domestic taxes
To counter foreign investments by competitors
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
1.2 Foreign Market Entrant Strategy
Management ControlFranchisingPiggy BackStrategic AllianceTurn Key ProjectsContract ManufacturingManufacturing
Indirect ExportDirect ExportJoint VenturesMergersAcquisitions
Assembly line operationLicensing
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
1.3 Hurdles faced by PepsiCo during 1980¶ s
In 1988, the threatening letter by George Fernandes. There should be no import of cola concentrate There should be no use of foreign brand name. Lack of liberalization 100% FDI was not allowed
Agricultural sector was the priority
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
2.1 Strategy Adopted By Pepsi
Promoting and developing the export of Indian Agro-basedproducts, though it got rejected.
Each cola import would be in return of exporting juiceconcentrate from Punjab.
Development and Welfare of State.
Bringing about Agriculture Revolution in state. Creating Employments.
Terrorists to return to society.
Punjab boasted a healthy agricultural sector
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
Contd«
Development of Areas it planned to operate inDirecting major (75%) investment towards agricultural sectorFocusing on food and Agro-processing.
Boosting the image of Indian products in foreign market.Establishing Agricultural Research Centre.
More emphasis on Exports than imports to improvise the balanceof payment.
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
3.1 After Liberalization
In 1994, it bought off its partner in venture i.e. Voltas andPAIC.
Establishing wholly owned subsidiary PepsiCo Holding IndiaPvt. Ltd.
Changed name from ³Lehar Pepsi´ to ³Pepsi´
Sold off its Tomato Paste Plant in 1995 Gradually reduce the contract farming Plastic Exports were 67%. Till 1997, the agro research centre was no where.
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
4.1 Contract Framing Initiative
Increase in Tomato crop productionProviding High yield seeds to increase the productivity in thetomato cultivationOffered advanced equipments (Free of cost) to increase thespeed & efficiency
Imported the required material for tomato cultivation
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
4.2 Rationale for Contract Forming
Rationale behind the contract farming was that in one or theother way company insisted on the development of those cropswhich were directly or indirectly related to their businesses such as soft drinks, snacks, fruit juices & mineral water.Other rationale behind the contract farming was to increase their
own business rather than any social welfare.
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HistoryHistory
1898:1898: Pepsi foundedPepsi founded
1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy
1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--
Cola Cor poration formedCola Cor poration formed
1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5
centscents
1946:1946:WWIIsugar rationing
WWIIsugar rationing
Pepsi buys a sugar plantationPepsi buys a sugar plantation
in Cubain Cuba
Contd«
Taken initiative forChilly farmingGroundnuts production over paddy productionRice productionFruits & Vegetable Farming
Encouraging farmers to cultivate potato with low sugar contentfor chips.
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Question 2Question 2
Competition
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A perf ect match of products A perf ect match of products
Vanilla Pepsi (2002)Vanilla Pepsi (2002)
Tropicana (1998)Tropicana (1998)
Gatorade (2001)Gatorade (2001)
Aquafina Aquafina (1993)(1993)
Cherry Pepsi (1989)Cherry Pepsi (1989) 77--Up (1986)Up (1986)
Diet Pepsi (1964)Diet Pepsi (1964)
Vanilla Coke (2002)Vanilla Coke (2002)
Minute Maid (1960)Minute Maid (1960)
Power Ade (2001)Power Ade (2001)
Dasani (1999)Dasani (1999)
Cherry coke (1985)Cherry coke (1985) Sprite (1960)Sprite (1960)
Diet coke (1982)Diet coke (1982)
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Failed Products for PepsiFailed Products for Pepsi
Crystal Clear Pepsi introduced in 1992 andCrystal Clear Pepsi introduced in 1992 and
lasted for a couple years than was pulled off the lasted for a couple years than was pulled off the
market.market.
Pepsi Blue was introduced in 2001 was not aPepsi Blue was introduced in 2001 was not adisappointment and was discontinued due todisappointment and was discontinued due to
lackluster saleslackluster sales
Pepsi One has shown a decline in salesPepsi One has shown a decline in sales
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Failed International Marketing for CokeFailed International Marketing for Coke
In 1999 hundr eds of students and adults gotIn 1999 hundr eds of students and adults got
very ill in Belgium and France after drinking coke very ill in Belgium and France after drinking coke
products.products.
�� Led to a r ecall of 14 million cases spanning 5Led to a r ecall of 14 million cases spanning 5European countriesEuropean countries
�� The bottling plant in Europe failed in ther e QualityThe bottling plant in Europe failed in ther e Quality
Control testing.Control testing.
2000: Coke failed in an attempt to buy Quaker 2000: Coke failed in an attempt to buy Quaker Oats from Pepsi for 14 billion.Oats from Pepsi for 14 billion.