Name of presentation

TO EVALUATE THE PACKAGING VARIABLES AND THEIR IMPACT ON CONSUMER PREFERENCE OF PEPSICOs SOFT DRINKSSOUMAJIT NAGNIRBHAY KUMAR RAIAVINANDAN GOSWAMINAUREEN SABANALINI DWIVEDI

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INTRODUCTION OF COMPANYABOUT PEPSICO : It is an American multinational beverage company with interests in the manufacturing, marketing and distribution of beverages across the globe.PepsiCo was formed in 1965 with the merger of Pepsi-Cola company and Frito-Lay, Inc.PepsiCo has the second largest beverage business in the world.Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006.Approximately 2,74,000 employees generated $66.415 billion in revenue as of 2013.PepsiCos main agenda is to find the innovative ways to reduce the cost and also generating maximum outcome.PepsiCo provides a safe and inclusive workplace for the PepsiCo's employees globally.Investment done to support local communities for the operation purpose.

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INTRODUCTION OF THE PEPSICO SECTORLARGE INVESTORS WITH STRONG BRANDS IN REGION : Enhancing the companys supply chain process by investing in the growth of the economy.Generation of more than 1000Crores from more than eight beverage brands as they are the major source of the revenue generation process.Effective channel formed for proper distribution of the products across the sector.CARE FOR THE ENVIRONMENT :Reduction of the carbon footprints across all of its products in beverages.PepsiCo in partnership with the NGO and local municipalities have engaged in unique waste collection and treatment program called Waste-to-Wealth.EXEMPLARY EMPLOYMENT PRACTICES :Encouraging diverse culture of buying process by increasing more number of soft drinks and thereby increases the system policies. Divergence increased across more than a particular area for the companys and employees personal growth.Global approach is done for the proper increment in income by generating positive outcome.

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PERFORMANCE WITH PURPOSEProviding a wide range of beverages that are tastier and available widely throughout the market due to its quality.Finding innovative ways to minimize the impact on the environment and reduce the operating costs.Providing a safe and inclusive workplace for the employees globally.To maximize the long-term success by aligning what is good for the business with what is good for the society and the planet.PepsiCos are beverage brands are committed to the customers. The company is focused mainly on expanding the health and wellness products while strengthening its current beverage portfolio.Gatorade sports drink was acquired by the Quaker oats company in 1983 and it became part of PepsiCo with the merger in 2001, which is now the worlds largest leading sports drink.PepsiCo has 37 bottling plants in India, including 17 company-owned plants and 20 owned by the franchisee partners.

SWOT ANALYSISStrengthWeakness

ThreatsOpportunities

Strengths :Competitive product line development.They have an experienced management team.They have a well developed research source in which continuous efforts are made to make the beverages sustainable and suitable for the end-consumers.The trend exploitation is done for making the product more creative and thereby developing a feasible product.Weaknesses :The company is so large that it could lose its balance in the market due to offering of products at lower price than that of the competitors.Could possibly lose focus or have internal conflict problem.If PepsiCos would lose Wal-Mart it would lose 13% of its revenue and competitive advantage.Opportunities :PepsiCo has an opportunity to further expand its product range with beverages that have low amount of sugar and calories. If PepsiCo is successful then it will increase its revenue and global market share significantly and it will be able to rely less on US market.Threats :Water is becoming scarcer around the world and increases in both cost and criticism for PepsiCo over the large amounts of water for production.Consumers around the world become more health conscious and reduce their consumption of carbonated drinks, drinks that have large amount of sugar, calories and fats.

OBJECTIVES OF RESEARCHTo study the present status/role of the company in the Indian Market.To know about the consumer preferences while purchasing the PepsiCos beverage products.To study the factors which influence on consumers in making the choice for a particular brand of drink and whether in future they would like to change the product.To analyze about the impact of pricing.To make suggestions to PepsiCos beverage section to improve their sales by doing more promotional activities and also increase additional effectiveness in quality.To understand the consumer behavior and effect of purchase towards the products on what basis and on what factors do they prefer the products more.

MAKING THE DEVELOPMENT OF QUESTIONNAIRE

DATA COLLECTION METHODSFRAMING OF THE QUESTIONNAIRE :Based on the age the questionnaires are framed as different age group people would be asked about the feedback of the soft drinks.Based on the brand they prefer the questionnaires are framed.The consumers liking or disliking for a particular brand are taken into consideration and the ways of improving it are also suggested.Based on the volume quantity the people consume the questionnaire is framed.The Number of samples that has been collected is 36BASED ON FACE TO FACE INTERVIEW :Face to face interview played a major role in analyzing the consumer behavior.Their needs and wants are identified and they have expressed the demand for the product too.Identification of thought process which determined the effectiveness in purchasing a product.Face to face interview had many consequences i.e. biases about the product and its usage and the fact is respondents in a specialized area are more ethical and interactive as compared to the other narrow areas.

ANALYSIS OF AGE AND BRAND

ANALYSIS OF SURVEY USING LINE CHART

ANALYSIS OF THE SURVEY

ANALYSIS OF SURVEY

ANALYSIS OF SURVEY

ANALYSIS OF SURVEY USING BAR CHART

ANALYSIS USING HISTOGRAM CHART

ANALYSIS OF AGE AND PURCHASE AREA

ANALYSIS OF SURVEY USING LINE CHART

ANALYSIS OF SURVEY USING HISTOGRAM CHART

ANALYSIS OF SURVEY USING BAR CHART

ANALYSIS OF AGE AND TASTE BRAND

ANALYSIS OF SURVEY USING LINE CHART

ANALYSIS OF SURVEY USING HISTOGRAM CHART

ANALYSIS OF SURVEY USING BAR CHART

ANALYSIS OF AGE AND QUANTITY

ANALYSIS OF SURVEY USING LINE CHART

ANALYSIS OF SURVEY USING HISTOGRAM CHART

ANALYSIS OF SURVEY USING BAR CHART

ANALYSIS OF AGE AND MONTHS

ANALYSIS OF SURVEY USING LINE CHART

ANALYSIS OF SURVEY USING HISTOGRAM CHART

ANALYSIS OF SURVEY USING BAR CHART

ANALYSIS OF OCCUPATION AND BRAND

PIE CHART FOR SCHOOL/COLLEGE STUDENTS

PIE CHART FOR SERVICEMEN

PIE CHART FOR SERVICEMEN

CONCLUSIONThe analysis that has been done with respect to brand and age has been seen in pie chart that age group of :(10-29) yrs Coca cola 42% by people is consumed more. Overall consumption by 53% of school/college students consumes coca-cola more as compared to other brands.(30-49) yrs people consume thumps-up more as compared to other brand products of about 43%.3. 67% people of age group (50-69)yrs consumes mazza product more as compared to any other brand, 60% businessman consumes more mazza as compared to any other products.4. 53% college/school students consumes more Coca-cola as compared to any other brand products.

CONTINUE5. The people generally prefer to buy the products from the convenience stores as it is readily available over there in a lot of quantity.6. The people of all the age groups and different class according to the analysis prefer the taste more as compared to the other factors.7. The 500ml quantity is preferred by the age group of (10-29)yrs and the 1litre quantity is preferred by the age group of both (30-49) yrs and (50-69)yrs.8. Most of the people judge the product on the basis of brand preference and attraction mechanism towards the product.9. Most of the people according to the survey has been found out that they look into the product due to the commercial advertisements as compared to the other modes of the ads i.e. print media or the internet media.10. The people prefer the products based on the availability of the product not only in one stores but in many convenience stores.

WEBLIOGRAPHYhttp://www.slideshare.net/narechania/pepsico-ppthttp://www.pepsicoindia.co.in/Download/pepsico-2014-annual-report_final.pdfhttp://www.pepsicoindia.co.in/Download/India_Sustainability_Report.pdfhttps://www.pepsico.com/Assets/Download/PEP_Annual_Report_2013.pdfhttps://en.wikipedia.org/wiki/PepsiCohttp://marketrealist.com/2014/12/branding-advertising-important-pepsico/