Joelle Montier

Challenges

Calorie content

Goals

Become twenty-something females’ drink of choice– Target health-conscious, fit, stylish women

Natural

TrendyEco-friendly

• Banner ads with coupons• Friend users based on certain

interests

• Tweet about specials• Encourage dialogue:– Ask consumers to tweet about

favorite flavor, etc.

Website

Moderate discussions

Printable coupons

Yoga – Lulu Lemon – Organic – Eco-friendly –

Recycle – Nature – Healthy – Young

Metrics

• Facebook:– Monitor likes

• Twitter:– Monitor re-tweets– Record dialogue

• Website:– Actively read

discussions– Clicks of coupon

• AdWords:– Monitor EDC

Timeline & Budget Allocation

Social Media – Approx. 5 months. 30% of budget.

Naked juice Website – Approx. 7 months. 20% of budget.

Google AdWords – Approx. 3 months. 50% of budget.