Welcome to our

Presentation

Group members:

131-23-3296 - Kazi Mostafizur Rahman

131-23-3294 - Md. Yousuf Hossain

131-23-3440 - Sarower Hossain Khan

131-23-3446 - Kawser Ahamed

131-23-3311- Md. Saifur Rahaman

PepsiMarketing Mix

Pepsi ‘s Background

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903.

Product

PepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages

Examples of its variety of products

Price

Providing quality products at the lowest possible price has always been one of the

main concerns of Pepsi. For Example, One of the ways they've been able to assist this

effort is by expanding their use of inexpensive and recyclable plastic bottles

Price

List price

Discounts

Allowances

Payment period

Crdits terms

Place

FACTORS FOR CHANNEL DESIGN

Assortment of Goods:Pepsi has a wideassortment of goods. In beverages some veryfamous are Pepsi Mirinda, 7up, Slice etcAquafina,Lehar Soda also.

Ubiquitous:Restaurant, Pan shops, General Stores, Confectionaries, all these aresome examples of the fact that the product Pepsiis ubiquitous.

Promotion

Pepsi uses various methods to Promote its

products, mostly it is through advertisements

Methods of Promotion

Thanks to all