pepsi killing softly

Download pepsi killing softly

Post on 16-Jan-2015

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how pepsi entered indian market and problem itfaced by

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<ul><li> 1. Faculty : Dr. Archi Mathur<br />Killing Softly<br />Group Members :<br />Harish Choudhary <br /> Preeti Nayak<br />Priyanka Agnani<br />Neeraj Paliwal<br />Roll No-244,246,247,252 <br />CASE STUDY<br /></li> <li> 2. Facts of the case<br />Facts of case<br /></li> <li> 3. THE INTERNATIONAL SCENARIO:<br /><ul><li>Rivalry between Coke and Pepsi and each trying to beat the other. </li> <li> 4. Coke outsells Pepsi. </li> <li> 5. In 1987 Coke &amp; Pepsi have 40.3% &amp; 30.2 % of the U.S market respectively. </li></ul></li></ul>