Presentation to APICT Award

Jury

Hakan Skoglund

Your Business at Your Fingertips in Real-Time

Introducing

Objective

o What is Peppercan

o How Peppercan makes a difference

o Introduce Safecoms, creator of Peppercan

o Peppercan Overview: Technology, Functionalities & Benefits

o Market potential and business model

o Testimonials

o Q&A

“Peppercan is more than an application!

It is a way for managers to drive results and improvements as well

as create valuable long lasting relationships with customers,

employees, suppliers and partners”

Peppercan, a better way!

makes a difference

• Easy and unified solution for SMBs

• Increase performance and management visibility (KPI, cash flow, etc)

• Effective internal and marketing communication

Peppercan

• Secure and centralized critical data storage

• Improve relationship planning & profitability

• Subscription based

• Easy interface into other application

Creator of Peppercan• Internet security & applications

development

• Founders curriculum:

• CEO - DEC / Apple 10 yrs, SME owner 20 years

• CTO - SW dev - Amadeus - Peppercan Architect: CHU

• COO - US Airforce - IT Operation center

• DBD – CRM & strategic consulting, SME owner 15 years

• 38 staffs, 15 in Software application development

A Start up in Thailand

o 2005 - Registered as BOI (65% Thai)

o Awarded best start-up 2007 BBC

o Finalist best SME 2008 AustCham

o Peppercan pilots since early 2008

o Winner Thailand ICT Award 2009

o Network of re-sellers/partners in Asia and Europe

o Strong commitment for corporate social responsibility

• SaaS and Web 2.0

• Ruby on rails

• Agile Software Development Methodology

• “Green bandwidth”

• Developed to integrate (outlook, PDAs, accounting, larger ERP systems etc.)

• Designed for localization

• Firewalls, two factor authentication, encryption, SSL

Technology

E-MarketingModules

Intuitive Real-Time

Comprehensive Graphs for Tracking results and evolution

Origin of your leads resulting form your marketing efforts

E-Marketing

Quotations• Intelligent & assisted

quoting system with history

• Allow you to build a flexible inventory with rules

• Reduce time and efforts producing quotes

• Tracks customer specific requirements

Project Collaboration

Finance

• Eliminate errors in data entry, reports and forecasts

• Automate invoicing of recurrent revenue

• Turns a quote into an invoice with a click of the mouse

• Instantaneous and error free transfer to your accounting package

Relationship Management

Owner Relationship Intelligence

Customer Relationship Intelligence

Employee Relationship Intelligence

Supplier Relationship Intelligence

Current Value

Potential Value

The current value of the relationship is calculated based

on financial and other data.

The potential value of the current or the future customer is

the sum of the realistic yearly estimations based on certain

criteria.

Relationship Loyalty

The current and the potential value of the relationship is adjusted by calibrating the

subjective and the objective strength of the relationship.

The estimations of the strength of the relationship is the sum of the internal estimation and the

customer research.

Relationship snapshot

Current value

+

+

-

- Potential value

Loyalty

Analyze potential & risks

Segment & goal setting

Action planning

Market potential

Gartner

Worldwide SaaS Revenue to Grow 22 Percent in 2009

“The market for software as a service (SaaS) is forecast to reach $8 billion in 2009… The market will show consistent growth through 2013 when worldwide SaaS revenue will total $16 billion for the enterprise application markets.”

“[…] growth remains most significant in areas characterized by horizontal applications with common processes, among distributed virtual workforce teams, and within Web 2.0 initiatives.”

May 2009

The Peppercan Way

Customer closeness is our strategy

Quality of our resellers are critical for our strategy. They need to be trusted service

provider in their own local market.

Business model

• Customer: Installation & Monthly user fee

• Re-sellers: Sales and Customer support for 30% of fees generated

• Safecoms: Marketing and lead-generation, Technical- and Training-support for re-sellers

• Safecoms is responsible for R&D, the application and infrastructure

Success so far…400 Users of Peppercan covering 8 countries, 80% in

Thailand.

sarl SofiromLuxembourg

Packaging Solutions

Resellers starting up in Thailand, France, Belgium, Holland, Luxembourg, Germany, Sweden and Finland.

Testimonials

Peppercan is an effective and easy to use tool for organizing a database of all our customers to support our Marketing and Sales processes.

With Peppercan, we finally found a product that is cost effective, flexible and easy to implement. I really like how Safecoms developed Peppercan, creating modules linked to one another inside one single product. An effective email marketing campaign is our current priority, and Peppercan's new email module is proving to be indispensable.

Many of our employees travel a lot. Peppercan really helps them keep up to the minute on the company's progress wherever they are.

Ease of use, flexibility and customer interaction. Three reasons why Aspectum Tools Ltd. recommends Peppercan to its customers in Finland.

As a SaaS solution, Peppercan represents the future of business intelligence. It enables effective action-based management and analysis via an intuitive Dashboard, plus superior customer and project related internal and external interaction.

Aspectum Tools is also impressed with SafeComs’ time-to-market with new features.

Making a difference

Peppercan, the easy, secure and unified solution

for SMBs

Integrate clients, employees, suppliers and

partners in one system

Made to be affordable and practical through innovative

use of technology

Q?questions

www.peppercan.com

Don't lose sight of what is important !