PEP2 Methodology for

Social Marketing

MilestonesNovember 2010 – March 2011

November - December

TWG meeting (list how many)

• Meeting documentation: agenda, list of people invited/attended, minutes/brief summary, outcome and photograph from consensus workshop, , key outcomes / action points• TWG composition (list of names and positions)

November - DecemberStakeholder meeting (including actual or potential ManCom members)• Meeting documentation: agenda, list of people invited/attended, Customized PP presentation, minutes/brief summary, outcome and photograph from consensus workshop, key outcomes / action points• Mancom composition (list of names and positions) – preliminary if not yet established

November - DecemberRevised result chains

ToC box and narrative

Gantt chart (customized by CF until June, showing TWG and stakeholder meetings);

Counterpart breakdown (Excel) and official confirmation letter from LAP

CF (& LAP) satisfaction survey

JanuaryQualitative research

• Directed conversation/FGD/photo-voicewrite up see directed conversations and composite profile (see Lola p 38-43 in Lola)

=>Qualitative data can be added to the “general” section of the audience profile in table in understanding our audience p 84 in Lola).

=>(audience persona - this will be covered in 2nd University phase but data gathered will help create it; see example from session taught by Brooke; Madagascar; Serena island, not in Lola)

JanuaryResult chain validated

ToC validated

RarePlanet pages updated + 3 photos sent

Videos and photos passed over (5min footage / month)

JanuaryQuantitative research:

•Preliminary objectives

•Campaign survey plan (TA, geographic scope, sample size and methodology

•Campaign questionnaire finalized in Survey Pro

JanuaryTWG planning workshop & PCRA training:

•TWG planning workshop agenda and minutes, attendance list

•TWG VMG, org structure, roles, responsibilities

•TWG action plan (3 or 6 months)

•PCRA plan (3 or 6 months)

FebruaryQuantitative research:

• Enumerators trained (create a training agenda)

• Pilot survey conducted

• Survey conducted

• Data entry commenced

FebruaryPCRA (February to April)

Trainings for TWG on:• PCRA activities (dry run)• on log book systems in place at guardhouse

Meeting facilitated by TWG for stakeholders (and Mancom if already formed) on involvement in PCRA community workshop and underwater community monitoring, MERF survey

FebruaryTraining and activity by TWG for Mancom and community • Resource mapping (fishers and gleaners map)• MPA enforcement data•Trend diagram•Calendar diagram• MPA history and folklore• Fish and gear inventory• Focus group discussion (enforcement incentives)• Socio-economic (focused on fisheries)• Log book systems in place at guardhouse• Community coral reef monitoring team (formation) training and survey

PCRA documentation

MERF surveys(?)

February

ManCom (February to April)

• Mancom formation (if needed) • MPA effectiveness rating facilitated by TWG with ManCom •ManCom planning workshop VMG; finalize ManCom composition

March

•Quantitative research• Data entered in Survey pro

• Data analyzed in custom report

• Audience segmentation

• Data summary section completed (see p 47 – 83 Lola)

• Quantitative data added to audience profile (see Lola p83-86)

• SMART Objectives finalized • Flagship species determined

Module 2, Unit 4, Sub-Unit 1.1 14

RarePlanet MilestonesIdentifying Secondary ResearchWriting an Executive SummaryPresenting your Campaign Theory of ChangeCommunication Stressors PaperPreliminary Theory of Change NarrativePreliminary Site SummaryOrganizational Communication NarrativePreliminary Concept ModelPreliminary Threat RankingPreliminary Results Chains (Miradi file + J Peg)Preliminary SMART Objectives (miradi or word)Questionnaire Survey (questions finalized in Survey Pro)Data entry completed in survey ProPre-campaign survey analysis (in Survey Pro + word)Barrier Removal Operations PlanPreliminary Monitoring PlanRevised Theory of ChangeProject Plan Executive SummaryProject PlanProject Plan presentationCreative BriefMarketing mixPreliminary work plan (COWP) & narrative