people zknowing these templates can lead to superior results. zthe following slide will show you...
TRANSCRIPT
![Page 1: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/1.jpg)
People
knowing these templates can lead to superior results.
The following slide will show you results from a competition between trained people, untrained people, and, professionals.
![Page 2: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/2.jpg)
People
We considered 3 groups of 20 people each:
Group 1 : Laymen who were instructed during 2 hours on the Connecting Worlds macro.
Group 2 : Uninstructed Creative professionals with 3-15 years experience in advertising.
Group 3 : Uninstructed laymen (control group).
![Page 3: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/3.jpg)
Results
Group 1
Group 2
Group 3
4.6±0.2
3.6±0.2
2.8±0.2
![Page 4: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/4.jpg)
Computer
In order to prove that templates of creativity are invariant of the human agent, a non-human agent is needed. Since the templates of creativity are well defined they can be implemented as algorithms in a computer using a database.
![Page 5: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/5.jpg)
Technology
Building the database: entering at least 3 symbols for every quality.
![Page 6: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/6.jpg)
The Database
Symbol 1
Symbol 2
Symbol 3
Quality1
Symbol 1
Symbol 2
Symbol 3
Quality2
Croissant
Eiffel
Louvre
French
![Page 7: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/7.jpg)
The Challenge
Care to make it INTERESTING
?
![Page 8: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/8.jpg)
Experiment Goals
Checking the success of computer generated ads in competition with people.
![Page 9: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/9.jpg)
Description
Setting a competition between the computer and other four groups, to see , given an idea, “who would make the best ad”
![Page 10: People zknowing these templates can lead to superior results. zThe following slide will show you results from a competition between trained people, untrained](https://reader034.vdocuments.mx/reader034/viewer/2022051622/5697bf791a28abf838c8274c/html5/thumbnails/10.jpg)
Competitive Analysis
Other Competitors Laymen: For the same product and
message
Magazines: Randomly chosen ads from well known magazines (Time, etc).
One Show: Winners of the One Show competition