PEOPLE POWERED HEALTHEngaging Citizens in the Future of Health and Technological Innovation

CONTEXT

DELIVER INSIGHT TO FEED INTO THE INNOVATION DEBATE

26 billionConnected devices in the Internet of Things

80%Of all mobile traffic will be driven by smartphones

DIGITAL BRITAIN

DEVICE EXPANSION IS CREATING ENORMOUS OPPORTUNITIES IN HEALTHCARE

96%Of adults own a connected device

2.1xPredicted growth in wearables in 2016

52%Of adults aged 60 or over own a tablet device

THE HEALTH CHALLENGE

70% OF UK ADULTS STRUGGLE TO MANAGE AN ASPECT OF THEIR HEALTH

Of UK adults

Of digital natives

70%

74%Weight management

Sleeping well

Keeping fit through exerciseEating a healthy diet

Digital Natives are 2xMore likely to use Google than ask a doctor

DIGITAL DIAGNOSIS

MORE OF US ARE TURNING TO DIGITAL CHANNELS FOR HELP AND ADVICE

APP INTERVENTION

A HANDFUL OF EARLY ADOPTERS ARE ALREADY USING TECHNOLOGY TO IMPROVE THEIR HEALTH

26%Of adults use a health-related app

DATA AS EMPOWERMENT

AND ARE STARTING TO SEE HOW DATA CAN EMPOWER THEMTO LEAD HEALTHIER LIFESTYLES

1 in 10Share data with a healthcare professional

DATA AS EMPOWERMENT

THIS DATA IS ALREADY BEING SHARED WITHHEALTHCARE PROFESSIONALS

24%Of frequent healthcare users share data with a healthcare professional

SHIFTING EXPECTATIONS

MOMENTUM IS INCREASING TOWARDS PERSONALISED HEALTHCARE

SERVICE GAPS

STARTING WITH INCREMENTAL INNOVATION

DATA LIBERATION

CONSUMERS WILLING TO SHARE DATA TO IMPROVE THEIR HEALTH

PUBLIC HEALTH DATA

SHARING DATA FOR PERSONAL GAIN AND THE WIDER PUBLIC GOOD

AgreeDisagree

I would share my health data as long as I am told what it is being used for70%

21%

I would share data (regardless of risk) to receive more effective treatment73%

27%

Share health records with researchers to develop new treatments faster73%

27%

Allow doctor to monitor me in real-time for more preventative treatment72%

28%

PUBLIC MANDATE

The NHS

Pharmacies

Amazon

Microsoft

Supermarkets

Private healthcare providers

Healthcare insurance providers

Google

Apple

UK Government

Facebook

76%

73%

67%

62%

61%

59%

58%

58%

54%

48%

36%

TRUSTING THE NHS WITH INNOVATION AND EXPERIMENTATION

INNOVATION OVER RISK

PUBLIC DESIRE FOR GREATERINNOVATION IS HIGH

Agree that healthcare providers should invest in game-changing innovations, even if the cost is

high and there is a chance of failure

64%