Thursday, March 21, 13

AGENDA• Our Goal

• The Marketplace

• Ecuador facts

• Strategy

• Idea

• Media

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PHP GOAL

How do we raise $150k in a cluttered marketplace?

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RESEARCH

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Thursday, March 21, 13

1. CHARITY MARKETPLACE

• Overcrowded marketplace- there are 1.5m foundations in the USA alone.

• A multitude of causes

• Use guilt and pressure to persuade people to donate

Thursday, March 21, 13

2. ECUADOR FACTS

• Feb 16 - Recognized as independent - 21 years after they were declared independent.

• Their biggest exports cocoa, coffee and roses.

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3. INDUSTRY OF ROSES

• 60% Market in the USA

• ExpoFlores

• Fair trade with USA

• Tax break

• Better working conditions

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Worldwide Perspective

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THE STRATEGY

Thursday, March 21, 13

Sustaining an industry

long term

Ecuadorians + PHP

Consumers / potential

buyers

Expoflores(Partnership)

Increase sales and donations

Empower

the

ecuado

rian

peopleRoses

=Caring

Thursday, March 21, 13

CREATIVE IDEA

Thursday, March 21, 13

With people’s desire to be socially responsible, buying a rose through ROSE + is added value.

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EXECUTIONS

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Facebook APP

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In-store Display

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Flower Wrapper

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Bouquet Card

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LOGISTICSMEDIA PLAN

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EXPOFLORES PARTNERSHIP

• Sustaining an industry for the future, aligning PHP with selling their roses.

• Resources / Farm connection

Thursday, March 21, 13

ç√√

Family

Clos

e peo

ple

Friends

Cowo

rker

s

Friends

Grads

MAS Stud

ents

Frien

dsetc

.

SPREAD THE WORD

Thursday, March 21, 13

THANK YOU!

Megan - Rob - Silvia - Hugo

Thursday, March 21, 13