people don't care about your brand

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People don’t care about your brand @slidesthatrock

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Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.

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Page 1: People Don't Care About Your Brand

People don’t care about your brand

@slidesthatrock

Page 2: People Don't Care About Your Brand

Seriously?

Page 3: People Don't Care About Your Brand

Yes, seriously!

Page 4: People Don't Care About Your Brand

People don’t care about your brand

Page 5: People Don't Care About Your Brand

They care about what you do for them!

Page 6: People Don't Care About Your Brand

Only 25% of American respondents in a recent study said that brand loyalty affected how they shopped

Source: Ernst & Young

Page 7: People Don't Care About Your Brand

1 in 4 customers would switch to a different provider on the basis of a single negative experience

Source: Thunderhead

Page 8: People Don't Care About Your Brand

Nearly half of those who described themselves as highly loyal to a brand were no longer loyal a year later

Source: NPD Group

Page 9: People Don't Care About Your Brand

What’s happening?

Page 10: People Don't Care About Your Brand

Biggest Complaint Companies deliver something different than what they promise upfront

Source: Accenture

Page 11: People Don't Care About Your Brand

Less than half of consumers worldwide trust advertising

Source: Harris Interactive

Page 12: People Don't Care About Your Brand

80% of consumers look at online reviews before making major purchases

Source: PriceWaterhouseCoopers

Page 13: People Don't Care About Your Brand

Consumers have become far more willing to experiment with products, as the amount of information out there makes taking a chance far less risky.

!

James Surowiecki, The New Yorker

Page 14: People Don't Care About Your Brand

Oops!

Page 15: People Don't Care About Your Brand

Brands have run out of juice. They're dead. Now the consumer is boss. There's nowhere for brands to hide. !

Kevin Roberts, Saatchi & Saatchi

Page 16: People Don't Care About Your Brand

What can you do?

Page 17: People Don't Care About Your Brand

A new logo?

Page 18: People Don't Care About Your Brand

Start tweeting?

Page 19: People Don't Care About Your Brand

More discounts?

Page 20: People Don't Care About Your Brand

How about this…

Page 21: People Don't Care About Your Brand

Back to Basics

Page 22: People Don't Care About Your Brand

Principles3

Page 23: People Don't Care About Your Brand

Principles3that never expire!

Page 24: People Don't Care About Your Brand

Sell something people actually WANT

1

Page 25: People Don't Care About Your Brand

… and people will queue up

Page 26: People Don't Care About Your Brand

With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. !

Richard Branson, Virgin

Page 27: People Don't Care About Your Brand

Deliver CONSISTENTLY on your promise

2

Page 28: People Don't Care About Your Brand

… and people will come back

Page 29: People Don't Care About Your Brand

The well-satisfied customer will bring the repeat sale that counts. !

James Cash Penney, J.C. Penney

Page 30: People Don't Care About Your Brand

Do it BETTER than your competition

3

Page 31: People Don't Care About Your Brand

… and people will tell others

Page 32: People Don't Care About Your Brand

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. !

Jeff Bezos, Amazon

Page 33: People Don't Care About Your Brand

People don’t care about your brand

Page 34: People Don't Care About Your Brand

They care about what you do for them!

Page 35: People Don't Care About Your Brand

Principles3that never expire!

Page 36: People Don't Care About Your Brand

Sell something people actually WANT

Deliver CONSISTENTLY on your promise

Do it BETTER than your competition3

2

1

Page 37: People Don't Care About Your Brand

and remember this…

Page 38: People Don't Care About Your Brand

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. !

Sam Walton, Wal-Mart

Page 39: People Don't Care About Your Brand

slidesthatrock.com

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