people change
TRANSCRIPT
![Page 1: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/1.jpg)
People ChangeOn communities and other third places
Clo Willaerts, 12 Feb 2009, Brussels
![Page 2: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/2.jpg)
Clo Willaerts?
Sanoma Magazines Belgium
http://www.bnox.be
@bnox on Twitter
brusselsgirlgeekdinner.be
![Page 3: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/3.jpg)
The third place
1st place: the home
2nd place: the workplace
3rd place: informal meeting places
![Page 4: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/4.jpg)
Hallmarks of a true "third place"
free or inexpensive
food and drink, while not essential, are important
highly accessible: proximate for many (walking distance)
involve regulars – those who habitually congregate there; welcoming and comfortable; both new friends and old should be found there.
![Page 5: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/5.jpg)
1985: The WellOne of the oldest virtual communities in continuous operation
![Page 6: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/6.jpg)
Zappybaby.be
an online community for young parents:
pregnancy -> 3yrs old
mix of User Generated and editorial content
![Page 7: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/7.jpg)
Content: the 1% rule (but that’s ok)
![Page 8: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/8.jpg)
Strong communitiesCohesion and interactivity
![Page 9: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/9.jpg)
Communities don’t look like this
![Page 10: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/10.jpg)
They look like this.
Source: http://www.mattjmcd.com/2009/02/what-community-looks-like/
![Page 11: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/11.jpg)
The baby conspiracy 1/2
![Page 12: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/12.jpg)
The baby conspiracy 2/2
![Page 13: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/13.jpg)
So what changed?
![Page 14: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/14.jpg)
The internet is not a series of tubes
![Page 15: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/15.jpg)
It’s a decentralised publishing model
![Page 16: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/16.jpg)
Web 2.0: The egosphere
![Page 17: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/17.jpg)
The echo chamber
![Page 18: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/18.jpg)
Embedded publishing
![Page 19: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/19.jpg)
Where do consumers search for information
social media websites
the real reason: natural search results
search engine bots like social media! better!
![Page 20: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/20.jpg)
Humo blogs
![Page 21: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/21.jpg)
Flair blogs
![Page 22: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/22.jpg)
1999: Cluetrain Manifesto•http://www.cluetrain.com/ •Markets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations.
• “Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.”
![Page 23: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/23.jpg)
Find the online waterholesGo where your consumers are
![Page 24: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/24.jpg)
Hang out and listen
1. Humo page: 24,930 fans
2. Flair page: 11,274 fans
![Page 25: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/25.jpg)
Humo “freedom” group
![Page 26: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/26.jpg)
![Page 27: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/27.jpg)
Twitter: BE
issues:
updates
following / followers
influence / authority
conversations
http://twitterfacts.blogspot.com/search/label/Belgium
![Page 28: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/28.jpg)
![Page 29: People Change](https://reader033.vdocuments.mx/reader033/viewer/2022052900/5559f025d8b42a34498b54f2/html5/thumbnails/29.jpg)
Thank you
http://www.bnox.be
http://www.twitter.com/bnox
http://www.slideshare.net/bnox/
http://www.linkedin.com/in/clowillaerts
http://www.last.fm/user/CloWillaerts