people buy people but are they buying you

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Post on 06-Aug-2015

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  1. 1. But Are They Buying People Buy People YOU? Jennifer Holloway author of Personal Branding For Brits
  2. 2. Im totally invisible
  3. 3. Your brand is what people say about you when youre not in the room. Jeff Bezos, founder of Amazon
  4. 4. People buy people
  5. 5. People buy your personal brand
  6. 6. brand? personal What goes into a
  7. 7. WHAT WHO
  8. 8. VALUES
  9. 9. Honesty Trust Responsibility Loyalty Courtesy Fairness Empathy Authenticity VALUES
  10. 10. VALUES DRIVERS
  11. 11. Move up the career ladder Gain recognition from my boss Delivering above and beyond Making life easier for others DRIVERS
  12. 12. VALUES DRIVERS REPUTATION
  13. 13. Loyal to the team Dont stop until its done The most positive person going Adds real value to the business REPUTATION
  14. 14. VALUES DRIVERS REPUTATION BEHAVIOURS
  15. 15. Positive Self-assured Calm Vibrant Sunny Patient Thoughtful Caring BEHAVIOURS
  16. 16. VALUES DRIVERS REPUTATION BEHAVIOURS SKILLS/STRENGTHS
  17. 17. Deadline delivery Predicting trends Minutely detailed Idea generator Adaptable Deep thinker Technology savvy Calm in crisis SKILLS/STRENGTHS
  18. 18. VALUES DRIVERS REPUTATION BEHAVIOURS SKILLS/STRENGTHS IMAGE
  19. 19. Classic Sharp Down to earth Colourful Articulate Tailored Soft tones Quirky IMAGE
  20. 20. Do your individuality justice
  21. 21. brand? personal Whats the payback from a
  22. 22. Confidence
  23. 23. If you need the user to tell you what youre selling, then you dont know what youre selling. Marisa Mayer, CEO of Yahoo
  24. 24. you Thank Available on Amazon

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