people are the social media
Post on 19-Oct-2014
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Social RecruitingTRANSCRIPT
People Are The Social MediaSHANNON SEERY GUDE
vp, digital & social strategy
March 3, 2010
Agenda
Mobilize your workforce through social media to build your employer brand
Help candidates make better decisions on whether or not they are a match for your culture
See how companies can gain quality referrals and attract talent through sharing stories and experiences
277%Percentage increase for time
spent social networking in 2009
80% of internet sessions start at search - ‘Buying’ decisions
made through online research: read reviews, get opinions.
120 mil
Job-related Google searches/moContent posted on social media is
indexed and discoverable by candidates highly influential
50% of active users log on
daily for 55 mins
80% of users have tweeted less than
10 times
55 million ppl ~50% outside U.S.
Mobile
More people have a mobile phone than an Internet-connected PC
SOCIAL MEDIAWon’t Make Your Company Remarkable
What Will: Prop up your employees as your brand ambassadors, make them their POV the center of attention, let them tell the story through their lens.
The Promise of One-to-One: Labor intensive and hardly scalable
How employees can help: Help them support your social recruiting efforts. Give people access to their stories and expertise, provide information, answer questions.
Who’s Doing it?
Getting Beyond Fear and To ROI:Get from Blue-sky to approval. Social recruiting Strategy needs a plan. Period.
Listening &
Assessment
Strategy: Elements,
Ambassadors, Content & Assets
Goals &
ROI
Participation & Integration
Monitoring &
Optimization
Guidelines & Training
Provide the Tools: EncouragementBrand attributes & valuesInternal social and collaboration tools Social Media Guidelines Engagement ProtocolsBuild engagement skills
"One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content."
-Brian Solis
Provide Sharable Content: Tool trainingSharable company updates, news, info Process to contribute content & ideasContent calendarReferral Widgets and Social Apps
Communicate, Communicate, Communicate
Engage New Partners: HR, Marketing, Internal Comms, IT, L&D, Web Teams, external vendors & tool providers all working in concert.
ROE: Return on Engagement:
What you measure depends on your goals.
HCA West Florida
16 Hospital DivisionNeeded to integrate and increase awareness of brand & opportunities. Looking to tell their story and improve SEO
Resources & Assets: Jobs RSS Feed, Video Content, RLM Database. 3 bloggers; 4 Talent Engagement Admins. Supportive Leadership; Social Recruiting Guidelines; Ambassador Training
Google Reputation – Sept 08
Search Reputation
Relevant Content Updates
ContentSharing &
Usage
Candidate & Employee Networking
Strategy
Social Integration: Careers Web Site
Passive Candidate Engagement: Relationship
Marketing Opt-In
RSS Feed of Career Opps
Link to Company Careers Page on
Link to Recruiting Blog
Enhanced Job Search Module
Recruiting Blog
Built on Wordpress & authored by
career ambassadors
Links to Jobs, Events & RSS
Email Subscription
Embedded Employee
Videos
Dynamic Recruiting Events
Calendar
Facebook Careers Page
Hospital Division Careers facebook
Page
Recruiting Blog Posts Cross
publish to page automatically
Candidate Engagement
Tabs linking to extended Jobs,
Locations, Video, Events, Photo
Content
Custom Apps: Job Search &
Share; Locations
Return on Engagement – Search Reputation
Total Attorneys
quote
“Encouraging the entire staff to recruit turns everyone into brand ambassadors. As employees spread the word in social networks about our job opportunities, they create positive buzz about the company.
When you give people tools to be transparent about the company, they can contribute to the conversation about your brand. It’s great when your employees think highly enough of the company that they want to talk about it and want to invite people to work here.”
Ed ScanlanCEO, Total Attorneys
Career site that’s plugged into social media
Career site with multiple videos about the company
CEO’s Twitter Profile – he’s tweeting jobs
Employees – and their friends – share in social networks
Results
The results:Dramatic growth in qualified resumes. 67% of hires now made by referral.
How Total Attorneys Does It
Find evangelists within your company.
Demonstrate what you want people to do.
Keep everyone informed about hiring priorities.
Encourage contests – and reward referring even if the candidate isn’t hired.
Engage hiring managers – they’re motivated to fill their jobs.
Support employees to engage referrals in their own networks – LinkedIn, Facebook, Twitter, blogs.
Executives are committed to and contribute to the referral culture.
Contact me anytime with questions
ShannonSeery GudeVice President, Digital & Social [email protected] Twitter: seerysm
Thank You!