penyusunan brand expression berdasarkan strategi pemasaran dan brand strategy

5/12/2018 Penyusunan Brand Expression Berdasarkan Strategi Pemasaran dan Brand Strategy - slidepdf.com

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Tiewyxyebe N~bem Ipt~ixxgce Ni~mbxb~obe X}~b}ikg Tifbxb~be

mbe N~bem X}~b}ikw

]ì B~~bekifie} cj N~bem Ipt~ixxgce Nbxim ce Fb~oi}gek X}~b}ikw

bem N~bem X}~b}ikw

GA@BF B% ^GMAC,

[GMCMC L% TYMLG^B@B^LC,,

]@GEEG EY^YA ^CH@FB@,,

, ^yfb` Xbog} Nimb` Xy~bnbwb

,,Jboya}bx Oixi`b}be Fbxwb~bob}! Yegzi~xg}bx Bg~abekkb! Xy~bnbwb

BNX]^BH] Nbxim ce cti~b}gceba mb}b! t~cnaif x}b}ifie} t~ctcxim gx cti~b}gceba

xwx}if ge `cxtg}bag|b}gce ge Nb}y Nbt}gx @cxtg}ba ge >424 mgm ec} fii} }ì

ec~fb}gzi x}bemb~m (NC^ 8:!0:)? BzACX 8!:8 mbwx? ]CG :!:0 mbwx? mbe N]C

8=!92 }gfix'% ]ì bgf cj }`gx x}ymw gx }c b~~beki n~bem ipt~ixxgce nbxim ce

fb~oi}gek x}~b}ikw bem n~bem x}~b}ikw ge Nb}y Nbt}gx @cxtg}ba% ]`gx x}ymw gx be

cnxi~zb}gceba mixh~gt}gzi x}ymw yxgek xgftai ~bemcf xbftagek% Gex}~yfie} yxim ge

}ì x}ymw gx hacxim bem ctieim ryix}gceei~ mcei nw ge}i~zgi{gek% ]ì mb}b

x`c{im nw j~ihyiehw mgx}~gny}gce% ]ì x}~b}ikw gxxyi gx mgxhyxxim ge Jchyx K~cyt

Mgxhyxxgce (JKM' }c b~~beki n~bem ipt~ixxgce ~ihcffiemb}gce ge Nb}y Nbt}gx

@cxtg}ba% ]ì ~ixya} cj }ì x}ymw gx }`b} }ì xikfie}b}gce yxim gx }ì c~gkge cj xyn

mgx}~gh}! t~cjixxgce! eyfni~ cj xbab~w! bem ìba}` hcx} ~ixtcexgngag}w% ]ì nyxgeixx

}b~ki}x ge Nb}y Nbt}gx @cxtg}ba b~i jb~fi~x bem ie}~it~ieiy~x {g}` }ì ~beki cj gehcfi ni}{iie ^t%744%444 ‘ 2%044%444 bem ti~xceba ìba}` hcx} ~ixtcexgngag}w%

Tcxg}gcegek gx ‑`cxtg}ba {g}` hcftai}i bem rybagjgim xi~zghix‖% N~bem x}~b}ikw gx

Nb}y Nbt}gx @cxtg}ba hcexgx}gek cj agei ip}iexgce bem n~bem ip}iexgce% Nb}y

Nbt}gx @cxtg}ba gx iptih}im }`b} }`gx x}ymw hbe ni b hcexgmi~b}gce }c x}~iek}ìe

n~bem bem ki} hacxi~ }c }ì xchgi}w ge Nb}y bmfgegx}~b}gzi hg}w%

Oiw{c~mx< Fb~oi}gek X}~b}ikw! N~bem X}~b}ikw! bem N~bem Ipt~ixxgce

Hc~~ixtcemiehi< Ga`bf B% ^gmac! La% Fyawc~ilc ]iekb` Ec% :7 Xy~bnbwb :4229%

Gemceixgb% Ifbga< ga`bfSgofDwb`cc%hc%gm

TIEMB@YAYBE

^yfb` xbog} xinbkbg c~kbegxbxg b}by gex}g}yxg wbek tbmb} fcmba (hbtg}ba

ge}iexgzi'! tbmb} }ioecackg (}ihècackw ge}iexgzi'! tbmb} ob~wb (abnc~ ge}iexgzi'

mbe tbmb} oi}i~bftgabe (xogaa ge}iexgzi' miekbe xyfni~ mbwb fbeyxgb wbek xbekb}

ni~bkbf mg}ye}y} ye}yo mbtb} fifni~gobe tiabwbebe wbek mbtb} fifybxobe

tiabekkbe% Cai` ob~ieb g}y! gemyx}~g ti~yfb`xbog}be xinbkbg xyb}y gemyx}~g lbxb

`b~yx fiaboyobe nbewbo ti~ynb`be mifg ti~nbgobe tiabwbebe oitbmb hyx}cfi~

(Bmg}bfb! >44:'%

N~bem fi~ytbobe ebfb! gx}gab`! }bemb! xgfnca! b}by ~behbekbe b}by

ocfngebxg xifybewb! ye}yo fiekgmie}gjgobxg nb~bek b}by lbxb tielybab}by

oiacftco tielyba ye}yo fiemgjji~iexgbxgobeewb mb~g nb~bek b}by lbxb tixbgek%

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Fi~io mgkyebobe ye}yo fiewimi~`bebobe tieiayxy~be t~cmyo!

fiekc~kbegxbxgobe hb}b}be gezie}c~g! ti~agemyekbe `yoyf! fiebembobe fy}y!

fiekbfbeobe oiye}yekbe ni~xbgek! xi~}b ̀ bfnb}be nbkg tixbgek (Oiaai~! >44:'%^yfb` Xbog} Nbt}gx Nb}y fi~ytbobe ~yfb` xbog} x{bx}b }gti H miekbe

244 }iftb} }gmy~% ^yfb` xbog} geg mgmg~gobe tbmb }b`ye 2777% Tbmb xbb} tiemg~gbe

^yfb` Xbog} Nbt}gx Nb}y mghbebekobe }b~ki} oifbemg~gbe mghbtbg tbmb }b`ye

>447% ]b~ki} oifbemg~gbe geg bmbab` nb`{b ^yfb` Xbog} Nbt}gx Nb}y fbfty

fiey}ytg ngbwb cti~bxgceba xiemg~g% Izbaybxg }i~`bmbt t~cxix tiabwbebe }iab`

mgaboyobe ^yfb` Xbog} Nbt}gx Nb}y ye}yo fieki}b`yg ogei~lb ~yfb` xbog}

}i~y}bfb mggex}babxg ~b{b} gebt miekbe fiekbhy tbmb bxtio ijgxgiexg ^yfb` Xbog}

Nbt}gx Nb}y% Mb}b ogei~lb cti~bxgceba ~b{b} gebt ^yfb` Xbog} Nbt}gx Nb}y mbtb}

mgliabxobe tbmb ]bnia 2%

]bnia 2%

Gemgob}c~ Ijgxgiexg ^yfb` Xbog} Nbt}gx Nb}y ]b`ye >424

Ni~mbxb~obe ]bnia 2 mbtb} mgoi}b`yg nb`{b ogei~lb cti~bxgceba ~b{b} gebt

mg ^yfb` Xbog} Nbt}gx Nb}y tbmb }b`ye >424 niayf xixybg miekbe egabg x}bemb~

ec~fb}gj (NC^ 8:!0:)? BzACX 8!:8 `b~g? ]CG :!:0 `b~g? mbe N]C 8=!92 obag'%

Jbo}c~ wbek fyekoge fielbmg tiewinbn tiehbtbgbe ogei~lb cti~bxgceba niayffiehbtbg x}bemb~ ec~fb}gj mg ^yfb` Xbog} Nbt}gx Nb}y fiagty}g jbo}c~ tbxgie

fiagty}g ob~bo}i~gx}go tbxgie! oiny}y`be tiabwbebe! `b~btbe tbxgie! ti~xitxg

hyx}cfi~ ! boxix mbe ai}bo kick~bjgx% Jbo}c~ agekoyekbe iox}i~eba fiagty}g ~ikyabxg

tifi~ge}b`! ocfti}g}c~! mbe boxix% Mbe jbo}c~ ~yfb` xbog} wbg}y c~kbegxbxg!

xyfni~mbwb fbeyxgb! xb~beb t~bxb~beb! x}~b}ikg tifbxb~be! mbe n~bem % ]ylybe

tieiag}gbe bmbab` Fiewyxye n~bem ipt~ixxgce ni~mbxb~obe x}~b}ikg tifbxb~be mbe

n~bem x}~b}ikw mg ^yfb` Xbog} Nbt}gx Nb}y%

FI]CMI TIEIAG]GBE

Tieiag}gbe geg mgaboyobe fiabayg xyb}y ~gxi} tbxb~ tbmb xb}y {bo}y wbek

mg}ie}yobe ye}yo fiekgmie}gjgobxg tbxb~ ge}i~eba mbe iox}i~eba wbek mg}iag}g mbabf

xb}y oy~ye {bo}y }i~}ie}y wbek mgoieba miekbe h~cxx xih}gceba% @bxga ~gxi} tbxb~

fbob mgnyb} xyb}y bebagxgx }ie}bek x}~b}ikg tifbxb~be wbek mgkyebobe ^yfb`

Xbog} Nbt}gx Nb}y mbe bebagxgx n~bem x}~b}ikw% Xiabely}ewb mg~yfyxobe xyb}y

~iocfiembxg n~bem ipt~ixxgce ^yfb` Xbog} Nbt}gx Nb}y% Acobxg tieiag}gbe mg

^yfb` Xbog} Nbt}gx Nb}y mbe mg {gabwb` Oc}b Nb}y% ^ixtcemie wbek ni~`bxga

mgagnb}obe mbabf tieiag}gbe geg bmbab` xilyfab` 24= Oitbab Oiayb~kb (OO' mb~g

}c}ba xbftia fgegfyf 244 ~ixtcemie mg }gkb oihbfb}be (Lye~ilc! Nb}y mbe

Nyfgblg'% O~g}i~gb tieie}ybe ~ixtcemie wbg}y fi~ytbobe oitbab oiayb~kb (OO'

mbe fiebekkyek ngbwb oiny}y`be oixi`b}be xihb~b t~gnbmg% Xyfni~ gejc~fbxg

}i~obg} miekbe x}~b}ikg tifbxb~be mbe mb}b xioyemi~ mgti~cai` mb~g mcoyfie

Gemgob}c~ Ijgxgiexg Egabg Ijgxgiexg X}bemb~ Ec~fb}gj

NC^ 8:!0:) :4&09)

BzACX 8!:8 `b~g :&7 `b~g

]CG :!:0 `b~g 2&8 `b~g

N]C 8=!92 obag 89&=9 obag



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^yfb` Xbog} Nbt}gx Nb}y% Mb}b wbek }iab` mgoyftyaobe oifymgbe mg}bnyabxg mbe

mgaboyobe bebagxgx xihb~b mixo~gt}gj ye}yo fieki}b`yg ob}ikc~g mb~g zb~gbnia wbek

mgegabg%

@BXGA MBE TIFNB@BXBE

Ocemgxg ^yfb` Xbog} Nbt}gx Nb}y

^yfb` Xbog} Nbt}gx Nb}y xbftbg xbb} geg fifbxyog yxgb wbek oi 2> }b`ye!

}i~`g}yek xilbo mghbebekobe tbmb 22 Fig 2777% Tbmb xbb} tiemg~gbe ^yfb` Xbog}

Nbt}gx Nb}y mghbebekobe }b~ki} oifbemg~gbe mghbtbg tbmb }b`ye >447% Wbek

mgfboxym }b~ki} oifbemg~gbe bmbab` fbfty fiey}ytg ngbwb cti~bxgceba xiemg~g%

]b~ki} oifbemg~gbe }i~xiny} mgaboyobe abekob` xinbkbgfbeb wbek }i~mbtb} tbmb

~cbmfbt ^yfb` Xbog} Nbt}gx Nb}y >440&>428%

Tiekifnbekbe t~cmyo mgaboyobe tbmb }b`ye >440&>447! Tiei}~bxg tbxb~

mgaboyobe tbmb }b`ye >424&>422! ximbekobe tiekifnbekbe tbxb~ tbmb }b`ye>42> xi`gekkb hboytbe tiabwbebe wbek fiagty}g Fbabek ^bwb ngxb mglbekoby

tbmb }b`ye >428%

Bmbtye tiekifnbekbe tbxb~ ni~b~}g fi~ynb` }b~ki} ngxegx wbek bmb!

Fiey~y} Oiikbe! [b~~ie L% bem Fb~o H% K~iie% (>440' o~g}i~gb ye}yo

fieie}yobe }b~ki} tbxb~ b}by ngxb mgxiny} }b~ki} ngxegx bmbab` fb~oi} xg|i miekbe

tc}ie}gba k~c{}`! tc}ie}gba hcfti}g}gce mbe hcftb}gngag}w miekbe jibxgngag}w%

Fb~oi} Xg|i! fifbx}gobe nb`{b xikfie tbxb~ wbek mgtgag` ^yfb` Xbog}

Nbt}gx Nb}y ! hyoyt nixb~ mbe hyoyt fiekye}yekobe ti~yxb`bbe% Hcfti}g}gzi

Bmzbe}bkix! xixybg miekbe oiyekkyabe mbwb xbgek ^yfb` Xbog} Nbt}gx Nb}y%

Oiyekkyabe mbwb xbgek fi~ytbobe hb~b ye}yo fiekyoy~ btbob` ^yfb` Xbog}

Nbt}gx Nb}y fifgagog oioyb}be mbe oib`agbe wbek fifbmbg ye}yo fiemcfgebxg

xikfie tbxb~ wbek mgtgag`% Ximbekobe ni~goy}ewb bmbab` hcfti}g}gzi xg}yb}gce!

fiag`b} xg}ybxg ti~xbgekbe wbek }i~lbmg% Xifboge }gekkg }gekob} ti~xbgekbe! ^yfb`

Xbog} Nbt}gx Nb}y ti~ay fiekct}gfbaobe xikbab yxb`b wbek bmb xihb~b ijio}gj mbe

ijgxgie xi`gekkb }b~ki} ngxegx wbek mgaboyobe bobe xixybg miekbe oibmbbe wbek

bmb mg tbxb~%

^gxi} Tbxb~

Bafb (>447' fifni~gobe mijgegxg x}~b}ikg tifbxb~be xinbkbg tcab

oity}yxbe mbabf ti~yxb`bbe wbek fieie}yobe mbe fiekyekobtobe xbxb~be!

fboxym mbe }ylybe wbek fiek`bxgaobe oinglbobe y}bfb mbe fi~iehbebobe ye}yo tiehbtbgbe }ylybe! xi~}b fi~gehg lbekobybe ngxegx wbek bobe mgoilb~ cai`

ti~yxb`bbe%

]i~mbtb} myb zb~gbnia nixb~ mbabf x}~b}ikg tifbxb~be fiey~y} Bafb

(>447'! wbg}y zb~gbnia wbek mbtb} mgoce}~ca mbe zb~gbnia wbek }bo mbtb} mgoce}~ca%

^gxi} tbxb~ wbek mgaboxbebobe ni~}ylybe ye}yo fieki}b`yg oibmbbe tbxb~ io}i~eba

mg Oc}b Nb}y mbe ge}i~eba mg ^yfb` Xbog} Nbt}gx Nb}y% Mgfbeb oimybewb

ni~}ylybe ye}yo fiekizbaybxg xikfie}bxg! }b~ki}gek xi~}b tcxg}gcegek wbek xymb`

mgaboyobe xi~}b fiekizbaybxg t~cmyo mbe n~bem mg ^yfb` Xbog} Nbt}gx Nb}y%

Fiag`b} `bxga ~gxi} ge}i~eba }i~mbtb} myb ob}ikc~g t~cmyo wbg}y ipgx}gek mbe

ei{ t~cmyo% Ximbekobe ye}yo ob}ikc~g n~bem ! ^yfb` Xbog} Nbt}gx Nb}y



=

}i~ob}ikc~g mbabf ipgx}gek n~bem % Mbxb~ tiei}btbe ob}ikc~g t~cmyo bmb mgmbxb~obe

tbmb ~iehbeb x}~b}ikgx ^yfb` Xbog} Nbt}gx Nb}y%

‑B t~cmyh} gx bew}`gek }`b} hbe ni cjji~im }c ni b fb~oi} jc~ b}}ie}gce! bhrybxg}gce! yxi c~ hcexyft}gce }`b} fgk`} xb}gxjw b

{be} c~ eiim‖ Oc}ai~! T mbe X`bac{g}|! L (>440'%

Mijgegxg mg b}bx fieliabxobe nb`{b t~cmyo bmbab` btb xblb wbek

mg}b{b~obe oi tbxb~ ye}yo mgti~}b`beobe! mgti~cai`! mgkyebobe b}by mgocexyfxg

wbek mbtb} fifiey`g oiny}y`be mbe oigekgebe%

Fiey~y} Oc}ai~! T mbe X`bac{g}|! L (>440' t~gexgt y}bfb mb~g n~bemgek

t~cmyo bmbab` tiewyxyebe ob}ikc~gxbxg t~cmyo wbek }itb} mbe fbxyo boba nbkg

hyx}cfi~ % Xi`gekkb {babytye! tbmb oiewb}bbeewb nbewbo }i~lbmg t~cmyxie }gmbo

}i~abay fifie}gekobe t~cxix geg! mbe aing` }i~}b~go miekbe t~cxix tifni~gbe ebfb

t~cmyo% Lgob }i~abay fifie}gekobe ebfb! fbob mg tbxb~ hyx}cfi~ xymb` }i~abay

nbewbo mglilbag ebfb n~bem wbek xymb` aing` myay bmb% Mbe ti~ay mgoi}b`yg!xiabfb t~cxixewb ni~lbabe! xinyb` n~bem {blb~ fiaboyobe ~i&ob}ikc~gxbxg t~cmyo

ye}yo fiegekob}obe zbayi mb~g n~bem g}y xiemg~g% Mb~g tieliabxbe }i~xiny} fbob

ob}ikc~gxbxg n~bem mbe t~cmyo cai` ^yfb` Xbog} xbekb} tie}gek ye}yo fifnyb}

n~bemgek wbek xixybg miekbe ocemgxg tbxb~% Abekob` }i~xiny} `b~yx

fifti~`b}gobe x}~b}ikg tifbxb~be wbek oimybewb fifi~ayobe ~gxi} tbxb~%

X}~b}ikg Tifbxb~be ^yfb` Xbog} Nbt}gx Nb}y

Xikfie}bxg wbek mgkyebobe xinbkbg mbxb~ tieie}ybe }b~ki} ngxegx bmbab`

bxba oihbfb}be! liegx tioi~lbbe! lyfab` tiek`bxgabe! tiebekkyekbe ngbwb

oixi`b}be% ]b~ki}gek ^yfb` Xbog} Nbt}gx Nb}y wbek mgkyebobe bmbab`

ni~mbxb~obe xikfie tioi~lbbe! tiek`bxgabe mbe tiebekkyekb ngbwb% ]b~ki} ngxegx

^yfb` Xbog} Xbog} Nbt}gx Nb}y bmbab` ti}beg mbe {g~bx{bx}b miekbe tiek`bxgabe

^t% 744%442&2%044%444 mbe tiebekkyek ngbwb oixi`b}be t~gnbmg% ]b~ki} ngxegx geg

fbxg` }i}bt xixybg miekbe mcoyfie x}~b}ikg tifbxb~be ^yfb` Xbog} Nbt}gx Nb}y

xiniayfewb% Ximbekobe tcxg}gcegek wbek gekge mglbmgobe tifnimb miekbe ~yfb`

xbog} ocfti}g}c~ bmbab` ‑^yfb` Xbog} miekbe Tiabwbebe wbek Aiekobt mbe

Ni~oybag}bx‖% Tcxg}gcegek wbek mgxitbob}g bmbab` xbfb miekbe x}~b}ikg tifbxb~be

xiniayfewb%

Ob~}blbwb (>424' fieikbxobe tcxg}gcegek xinbkbg hb~b tbembek og}b mbabf

fiekb~b`obe tb~b tiabekkbe miekbe oiti~hbwbbe% Tcxg}gcegek bmbab` x}~b}ikg

ye}yo fieiftb}obe oini~bmbbe og}b mgmbabf niebo tiabekkbe% Xi}iab`fifi}bobe tbxb~ mbe fiewbfbobe xyfni~ mbwb ti~yxb`bbe miekbe xikfie wbek

}iab` mgtgag` xiniayfewb! og}b `b~yx fiemijgegxgobe oini~bmbbeewb mbabf niebo

tiabekkbe bkb~ mbtb} fifgagog tcxgxg wbek o~imgnia mgmbabf niebo fi~iob%

Xinbkbg xyb}y ~yfb` xbog} wbek gekge fielbmgobe ocftceie aiekobt mbe

ni~oybag}bx xinbkbg tifnimb miekbe ~yfb` xbog} abge mg niebo ocexyfie! fbob

^yfb` Xbog} Nbt}gx Nb}y `b~yx fifnyb} ocexyfie ni~jgog~ nb`{b xifyb bxtio

tiabwbebe mg ^yfb` Xbog} Nbt}gx Nb}y `b~yx aiekobt mbe ni~oybag}bx%

Tcxg}gcegek fi~ytbobe x}~b}ikg ocfyegobxg ye}yo fifbxyog liemiab c}bo

ocexyfie! bkb~ xifyb t~cmyo abwbebe ^yfb` Xbog} Nbt}gx Nb}y mbtb}

fiehi~fgeobe oiyekkyabe }i~`bmbt ocfti}g}c~ mbabf niebo `ynyekbe bxcxgb}gj%



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Ai{b} xyb}y obagfb} ximi~`beb! }btg liabx! ocexyfie ngxb fifnimbobe xyb}y

t~cmyo b}by lbxb mg ^yfb` Xbog} Nbt}gx Nb}y mb~g tb~b tixbgek%

N~bem X}~b}ikw ^yfb` Xbog} Nbt}gx Nb}y

N~bem x}~b}ikw bmbab` xyb}y abekob` nbkgbe mb~g tiewyxyebe n~bem

ipt~ixxgce wbek mg}ylyobe xinbkbg oiw m~gzie x}~b}ikg tifbxb~be mbe xikbab bxtio

tie}gek mbabf }i~nie}yoewb ioxt~ixg fi~io wbek bmb mg ^yfb` Xbog} Nbt}gx Nb}y%

‖n~bem x}~b}ikw mihgxgce! b hcftbew `bx jgzi h`cghix {ìe g} hcfix

}c n~bem x}~b}ikw% Cei cj }ìf gx agei ip}iexgce (ipgx}gek n~bem ebfi

ip}iemim }c ei{ xg|i! jabzcy~x bem xc ce ge }ì ipgx}gek t~cmyh}

hb}ikc~w'‖ Oc}ai~! T (277;'%

Mbtb} mgliabxobe nb`{b n~bem x}~b}ikw ti~yxb`bbe fifgagog agfb tgag`be

ye}yo x}~b}ikg fi~io! xbab` xb}y mb~g oi agfb tgag`be g}y bmbab` agei ip}iexgce%

Fiey~y} ^bekoy}w (>44=' bmb agfb tgag`be mbabf tieie}ybe x}~b}ikg fi~io! wbg}yagei ip}iexgce! n~bem ip}iexgce! fya}g n~bem! ei{ n~bem mbe hc&n~bemgek%

Mbabf tieiag}gbe geg x}~b}ikg fi~io wbek mgkyebobe ni~mbxb~obe

ob}ikc~gxbxg t~cmyo mbe n~bem nb~y mbe abfb% Mb~g ob}ikc~gxbxg }i~xiny} fbob

`bewb mgmbtb} iftb} x}~b}ikg fi~io wbg}y agei ip}iexgce! n~bem ip}iexgce! fya}g

n~bem mbe ei{ n~bem% hc&n~bemgek mbabf tiaboxbebbewb mgob}ikc~gobe mbabf

tieiag}gbe geg xinbkbg xbab` xb}y abekob` x}~b}ikg ti~aybxbe fi~io (n~bem

ip}iexgce'%

T~cmyh}

Ipgx}gek Ei{

N~bem

Ipgx}gek Agei Ip}iexgce N~bem Ip}iexgce

Ei{

Kbfnb~ >%

Bex`cjj Fb}~gp Tieie}ybe N~bem X}~b}ikw ^yfb` Xbog} Nbt}gx Nb}y ]b`ye >422

Mb~g bebagxgx n~bem x}~b}ikw wbek tbmb bex`cjj fb}~gp wbek mgmbxb~obetbmb bxtio t~cmyh} mbe n~bem fbob mgti~cai` myb n~bem x}~b}ikw wbek mg}ylyobe

ye}yo ob}ikc~g t~cmyo wbek ni~nimb mg ^yfb` Xbog} Nbt}gx Nb}y wbg}y agei

ip}iexgce (ti~aybxbe ageg' mbe n~bem ip}iexgce (ti~aybxbe fi~io'% Ti~aybxbe ageg

}i~lbmg oi}gob ^yfb` Xbog} Nbt}gx Nb}y fifti~oiebaobe yeg} t~cmyo }bfnb`be

mbabf ob}ikc~g t~cmyo wbek xbfb miekbe fi~io wbek xbfb! ngbxbewb miekbe

}bftgabe nb~y%

Oc}ai~ (277:' fiekb}bobe nb`{b x}~b}ikg fifti~aybx n~bem (fi~io'

bmbab` ytbwb fiaybxobe ebfb fi~io wbek }iab` }i~nyo}g ni~`bxga kyeb

fiayehy~obe t~cmyo b}by ageg t~cmyo wbek nb~y b}by wbek fi~ytbobe `bxga

t~cmyo b}by ageg t~cmyo wbek nb~y b}by wbek fi~ytbobe `bxga fcmgjgobxg% Lbmg

mbabf `ba geg ^yfb` Xbog} Nbt}gx Nb}y fiftyewbg myb n~bem x}~b}ikw wbek



:

fielbmg oiw m~gzie nbkg x}~b}ikg tifbxb~be b}bx t~cmyo abwbebe wbek mg}b{b~obe

tbmb }b~ki} ngxegx wbek mg}yly%

M~bj} N~bem Ipt~ixxgce ^yfb` Xbog} Nbt}gx Nb}y

M~bj} n~bem ipt~ixxgce mgxyxye ni~mbxb~obe x}~b}ikg tifbxb~be mbe `bxga

bebagxgx n~bem x}~b}ikw mg ^yfb` Xbog} Nbt}gx Nb}y% M~bj} n~bem ipt~ixxgce ni~gxg

}ie}bek n~bem tcxg}gcegek! n~bem gmie}g}w mbe n~bem ti~xcebag}w wbek mbtb}

mgliabxobe xinbkbg ni~goy}%

N~bem tcxg}gcegek N~bem tcxg}gcegek ^yfb` Xbog} Nbt}gx Nb}y mbtb} mgliabxobe mbabf

nini~btb ̀ ba xinbkbg ni~goy}%

2% B}}~gny}i tcxg}gcegek Mgaboyobe miekbe hb~b fieyelyoobe oiyekkyabe jg}y~ tbmb fbxgek&

fbxgek t~cmyo abwbebe ni~goy} b}~gny} oiyekkyabe fi~io wbek bmb mg ^yfb`

Xbog} Nbt}gx Nb}y% Miekbe fiag`b} }b~ki}gek mbe tcxg}gcegek tbmb x}~b}ikg

tifbxb~be fbob b}}~gny}i tcxg}gcegek wbek xi`b~yxewb }i~nie}yo bmbab` nb`{b

xi}gbt n~bem mg ^yfb` Xbog} Nbt}gx Nb}y `b~yx mgti~xitxgobe aiekobt mbe

ni~oybag}bx%

X}~b}ikg agei ip}iexgce mgaboyobe miekbe hb~b fiexcxgbagxbxgobe

oiyekkyabe t~cmyo abwbebe ^yfb` Xbog} Nbt}gx Nb}y% Ytbwb geg ni~}ylybe ye}yo

fiek`bfnb} ocfti}g}c~ mbabf fiaboyobe tcxg}gcegek (ge`gng} b}by nacho

hcfti}g}gc~'% Xi`gekkb n~bem tcxg}gcegek mbtb} mg}bebfobe mg niebo ocexyfie%

Xilbabe miekbe ocexit mgb}bx fbob tbmb n~bem ip}iexgce mgaboyobe

miekbe hb~b }i~yx fiei~yx xcxgbagxbxg oiyekkyabe t~cmyo abwbebe ^yfb` Xbog}

Nbt}gx Nb}y% Ytbwb geg aing` ni~}ylybe ye}yo fifnyb} tcxgxg fi~io fielbmg aing`

nbgo mg fb}b ocexyfie (fczgek }`i n~bem mc{e c~ yt' mbe hc&n~bemgek miekbe

fi~io abgeewb wbek xbagek fiemyoyek t~cmyo abwbebe%

Nini~btb `ba wbek ngxb mgaboyobe ye}yo fifti~oyb} b}}~gny}i tcxg}gcegek

bmbab` miekbe fiecelcaobe jg}y~ abwbebe mbabf fi~io wbek fiaiob} tbmb t~cmyo

abwbebe ^yfb` Xbog} Nbt}gx Nb}y! fgxbaewb tbmb abwbebe abnc~b}c~gyf miekbe

fiaboyobe t~cfcxg nb`{b tiabwbebe abnc~b}c~gyf mg ^yfb` Xbog} Nbt}gx Nb}y

bmbab` tbagek boy~b} mgnbemgekobe miekbe abnc~b}c~gyf abgeewb ob~ieb mgxi~}bg

miekbe tifnbhbbe `bxga mb~g mco}i~ Xt%TO? fiekbfb}g ti~oifnbekbe ocfti}g}c~

}i~y}bfb mbabf jg}y~ abwbebe ob~ieb ^yfb` Xbog} Nbt}gx Nb}y mg`b~btobe fielbmgaibmi~ mbabf jg}y~ abwbebe oixi`b}be o`yxyxewb mg Oc}b Nb}y% @ba geg ngxb

mgaboyobe miekbe fiaboyobe fgx}i~w kyix} oitbmb ocfti}g}c~%

>% Nieijg} tcxg}gcegek

Mbabf ytbwb geg ^yfb` Xbog} Nbt}gx Nb}y `b~yx ni~yxb`b fiehb~g mbe

fieifyobe fbejbb} wbek mgbekkbt tie}gek cai` ocexyfie% Ytbwb ye}yo

fiaboyobe nieijg} tcxg}gcegek wbek xi`b~yxewb mgaboyobe ^yfb` Xbog} Nbt}gx

Nb}y bmbab` miekbe fiaboyobe gmie}gjgobxg fbejbb} t~cmyo wbek bobe mg}b{b~obe

tbmb ocexyfie% Abekob` geg mbtb} mgaboyobe miekbe fiaboyobe xy~zig }ie}bek

fbejbb} btb wbek mggekgeobe tiabekkbe wbek ni~ytb xy~zig eiim! {be} mbe

iptih}b}gce? fifni~gobe lbelg oitbmb ocexyfie nb`{b t~cmyo wbek mg}b{b~obe

fiftyewbg fbejbb} wbek aing` miekbe fifni~gobe kb~bexg tbmb xi}gbt



;

tiabwbebe! fgxbaewb lgob {bo}y }yekky fiaing`g 29 fieg} fbob bobe mgni~gobe

fbejbb} ni~ytb tc}cekbe `b~kb b}by }b~gj k~b}gx? fiaboyobe tiabwbebe mbabf

xi}gbt t~cmyo xixybg miekbe fbejbb} wbek mglbelgobe xiniayfewb!mgaboyobemiekbe hb~b fifbx}gobe nb`{b tiabekkbe fiembtb}obe btb wbek mglbelgobe cai`

^yfb` Xbog} Nbt}gx Nb}y% Fgxbaobe xi}iab` tiabekkbe ocftabge ob~ieb tiabwbebe

abfb b}by aing` mb~g 29 fieg} fbob xihb~b abekxyek fi~iob fiembtb}obe

tc}cekbe b}bytye }b~gj k~b}gx tbmb lbf mbe `b~g g}y lykb }betb mg}yemb abkg%

X}~b}ikg agei ip}iexgce ytbwb nieijg} tcxg}gcegek }i~xiny} wbek

fieiobeobe tbmb tcxg}gcegek fbejbb} miekbe fieiobeobe x}~b}ikg yxi~ nbxi

tbmb t~cmyo mbe t~czgmi zb~gi}w xi`gekkb mg`b~btobe fbejbb} bobe t~cmyo

mg}b{b~obe cai` ^yfb` Xbog} Nbt}gx Nb}y mbtb} mg}i~gfb mg niebo ocexyfie%

X}~b}ikg n~bem ip}iexgce tieifybe fbejbb} wbek mbtb} mgegofb}g cai` ocexyfie

bmbab` miekbe hb~b fiaboyobe hc&n~bemgek miekbe fi~io wbek abge xi`gekkb

mbabf ti~aybxbe fi~io ^yfb` Xbog} Nbt}gx Nb}y mbtb} fiekgxg oiocxcekbefbejbb} ge}i~eba ye}yo mgaiekobtg fbejbb} mb~g fi~io abgeewb%

8% Bttaghb}gce tcxg}gcegek Ytbwb ye}yo fiaboyobe tcxg}gcegek miekbe fiekkyebobe oiwbogebe

wbek mgfgagog cai` ^yfb` Xbog} Nbt}gx Nb}y% ^yfb` Xbog} Nbt}gx Nb}y

fiekgekgeobe xinbkbg ~yfb` xbog} miekbe tiabwbebe wbek aiekobt mbe

ni~oybag}bx fbob oiwbogebe gegab` wbek `b~yx fielbmg tifnimb miekbe ^yfb`

Xbog} abgeewb% Tcxg}gcegek geg mgaboyobe miekbe hb~b fieyelyoobe ti~nimbbe

tbmb xi}gbt t~cmyo abwbebe ^yfb` Xbog} Nbt}gx Nb}y miekbe tixbgek% Ytbwb geg

fifti~oyb} n~bem ^yfb` Xbog} Nbt}gx Nb}y% Bttaghb}gce tcxg}gcegek mgaboyobe

miekbe hb~b fiekgmie}gjgobxg xi}gbt yeg} tiabwbebe }ie}bek oiaiekobtbe }ioegxwbek fiagty}g tiabwbebe fimgx mbe ece fimgx? fifnyb} xyb}y ~ixyfi ngxb

ni~ytb h`ihoagx} wbek fieyelyoobe oioy~bekbe mbe oiaing`be }i~y}bfb tbmb

bxtio xb~beb! t~bxb~beb mbe bab}? fiaboyobe ge}i~ziexg xi}iab` fiembtb}obe

fbxyobe mb~g `bxga ~ixyfi mg yeg} tiabwbebe? fielbmgobe oybag}bx xinbkbg tb}cobe

y}bfb mbabf xi}gbt tiabwbebe miekbe fiaboyobe izbaybxg oybag}bx xihb~b

xgfya}be miekbe hb~b fifnyb} aifnb~ xb~be! xy~zig oitybxbe tiabekkbe wbek

`bxgaewb mbtb} fiekkbfnb~obe oybag}bx }i~ogeg mg fb}b tiabekkbe? fifnb`bx

`bxga xy~zig b}by aifnb~ xb~be }ie}bek oybag}bx miekbe xifyb yeg} }i~obg} fiabayg

bkiemb fgekkybe bkb~ ti~fbxbab`be mbtb} mgxiaixbgobe xihitb}ewb%

=% Hcfti}g}c~ tcxg}gcegek

Abekob` wbek ngxb mgaboyobe cai` ^yfb` Xbog} Nbt}gx Nb}y bmbab`miekbe abekxyek fifnbemgekobe oiaing`be n~bem wbek mgfgagog miekbe tixbgek%

Tifnbemgekbe ̀ iemboewb mgaboyobe xihb~b }~bextb~be%

Ytbwb }~bextb~be mbabf fiaboyobe tcxg}gcegek `b~yx mgaboyobe miekbe

ytbwb o~ib}gj nbgo }i~xiaynyek b}by ewb}b% Xi`gekkb ocexyfie t~cmyo abwbebe

^yfb` Xbog} Nbt}gx Nb}y bobe mbtb} fiekgmie}gjgobxg n~bem ^yfb` Xbog} Nbt}gx

Nb}y miekbe tixbgek% Hcfti}g}c~ tcxg}gcegek mgaboyobe miekbe hb~b fifnyb}

aifnb~ t~cfcxg o`yxyx wbek fifnbemgekobek abekxyek oybag}bx xi~}b jg}y~

abwbebe miekbe ~yfb` xbog} ocfti}g}c~? tbmb n~cxy~ t~cmyo wbek mgnyb} cai`

nbkgbe tifbxb~be mgni~gobe tieliabxbe xgekob} fiekiebg nini~btb oiyekkyabe

wbek mg ~yfb` xbog} abge }gmbo bmb? tifnbemgekbe }i~xiny} fgxbaobe! }b~gj

tiabwbebe tboi} oingmbebe mg ^yfb` Xbog} Nbt}gx Nb}y xinixb~ ^t%



0

PPP%PPP!44 ximbekobe mg ^yfb` Xbog} Tb~y xinixb~ ^t% PPP%PPP!44

xi`gekkb tiabekkbe xihb~b abekxyek mbtb} fifgag` fbeb wbek aing` ni~oybag}bx

b}by }i~lbekoby%9% Hb}ikc~w tcxg}gcegek

Mbabf xi}gbt ob}ikc~g t~cmyo abwbebe mg ^yfb` Xbog} Nbt}gx Nb}y fbob

ytbwb wbek `b~yx mgaboyobe bmbab` fielbmgobe ^yfb` Xbog} Nbt}gx Nb}y fielbmg

hb}ikc~w aibmi~ %

Ytbwb wbek `b~yx mgaboyobe bmbab` miekbe fifni~gobe zb~gbxg }i~yx }i~yx

fiei~yx mbe fiaboyobe geczbxg mg xi}gbt ob}ikc~g abwbebe xi`gekkb ^yfb` Xbog}

Nbt}gx Nb}y mbtb} mgtcxgxgobe cai` ocexyfie xinbkbg aibmi~ mbabf tiabwbebe

aiekobt mbe ni~oybag}bx%

Abekob` wbek mbtb} mgaboyobe mbabf hb}ikc~w tcxg}gcegek wbek fifnyb}

^yfb` Xbog} Nbt}gx Nb}y xinbkbg aibmi~ mbabf tiabwbebe oixi`b}be miekbe

fifti~}b`beobe tbekxb tbxb~ oimitbe ti~ay mgbmbobe ~gxi} tbxb~ fiekiebg btbwbek mgny}y`obe tbxb~ mbe btb wbek mggekgeobe tbxb~ xihb~b xgfya}be? ti~ay

bmbewb geczbxg mb~g n~bem ^yfb` Xbog} Nbt}gx Nb}y bkb~ tbxb~ }gmbo fymb`

mgboygxgxg ocfti}g}c~ mbe oifyehyabe mb~g geczbxg n~bem t~cmyo xi`gekkb tcxgxg

aibmi~ xiabay mbtb} mg~bg`? fifti~aybx tbxb~ miekbe mgxi~}bg ytbwb xi~}gjgob}

oybag}bx mbe fielbkbewb (GXC 7442'%

:% Rybag}w bem t~ghi tcxg}gcegek Tcxg}gcegek `b~kb mbe oybag}bx fielbmg tie}gek xi`gekkb }b~ki} mb~g

~iehbeb ngxegx (}b~ki}gek' mbtb} mg~bekoya% ^yfb` Xbog} Nbt}gx Nb}y mbabf

tiei}btbe `b~kb `b~yx fifti~`b}gobe bxtio }b~ki}gek xi`gekkb n~bem ^yfb`

Xbog} Nbt}gx Nb}y mbtb} mg}i~gfb cai` ocexyfie miekbe nbgo% Oybag}bx mgtbembek

ocexyfie ni~`ynyekbe miekbe `b~kb! mbabf `ba geg rybag}w tcxg}gcegek `b~yx

mgti~`b}gobe miekbe fiag`b} bxtio `b~kb mbe }b~ki}gek mb~g xikifie}bxg wbek

mgtgag` wbg}y ti}beg b}by {g~byxb`b miekbe tiembtb}be ^t% 744%442&2%044%444

miekbe ngbwb t~gnbmg%

@b~kb wbek mg~bxbobe }gekkg cai` ocexyfie `b~yx mgnbwb~ ^yfb` Xbog}

Nbt}gx miekbe fbebki geczb}gce! ximbekobe `b~kb wbek ~iemb` `b~yx

fifti~`b}gobe tcxgxg ^yfb` Xbog} Nbt}gx Nb}y wbek aiekobt mbe ni~oybag}bx%

Bkb~ `b~kb tiabwbebe wbek fy~b` }gmbo mgti~xitxgobe cai` ocexyfie xinbkbg

hi~fgebe oybag}bx wbek ~iemb`% ^yfb` Xbog} Nbt}gx Nbt}gx Nb}y `b~yx fiaboyobe

xy~zig }b~gj abwbebe xi`gekkb }b~gj abwbebe bobe aing` yekkya mgnbemgekobe miekbe

~yfb` xbog} ocfti}g}c~? fiekbmbobe xy~zig oybag}bx tbmb ocfti}g}c~ miekbefi}cmi fgx}i~w kyix} b}by miekbe fgx}i~w hbaa xi`gekkb tcxgxg xinbkbg aibmi~

mbabf }b~gj mbe oybag}bx mbtb} mghbtbg%

;% Hyx}cfi~ tcxg}gcegek ^yfb` Xbog} Nbt}gx Nb}y `b~yx ni~ytbwb fiftcxgxgobe mg~g xinbkbg

tgag`be }i~nbgo ye}yo fbxwb~bob}% Ytbwb fiftcxgxgobe mg~g xinbkbg ~yfb` xbog}

wbek aiekobt mbe ni~oybag}bx mgytbwbobe miekbe fifti~aybx egabg jyekxgceba mbe

fbejbb} t~cmyo abwbebe ^yfb` Xbog} Nbt}gx Nb}y? fifni~gobe ni~bkbf tgag`be

abwbebe xi`gekkb hyx}cfi~ }gmbo ni~ynb` oi tiabwbebe wbek abgeewb! zb~gbxg

tgag`be abwbebe }i~xiny} ngxb mgaboyobe miekbe fifnyb} xgx}if tboi} mbe tboi}

t~cfcxg xi`gekkb tiabekkbe xifboge fymb` fifgag`? mgji~iexgbxg t~cmyo

abwbebe ^yfb` Xbog} Nbt}gx Nb}y miekbe fifni~gobe tifnimb! fgxbaewb tbmb



7

tiabwbebe oingmbebe tbxhb oiab`g~be mgni~gobe tiabwbebe iox}~b tieky~yxbe bo}b

oiab`g~be mbe tiekbe}b~be tbxgie mbe fceg}c~gek }yfny` oifnbek! tbmb

tiabwbebe abnc~b}c~gyf fgxbaewb }i~mbtb} abwbebe tiekbfngabe xbftia mg ~yfb`%

N~bem gmie}g}wNbkg ^yfb` Xbog} Nbt}gx Nb}y fifgagog gmie}g}bx fi~io wbek }ikbx bmbab`

xixyb}y wbek xbekb} ni~`b~kb mg }iekb` ~b}yxbe t~cmyo abwbebe ~yfb` xbog} wbek

fifnbelg~g tbxb~% Gmie}g}bx fi~io mgkcacekobe mbabf }gkb ob}ikc~g wbg}y%

2% N~bem k~bt`ghx ]i~mg~g mb~g tiebftbobe zgxyba n~bem ! ebfb! {b~eb! ackc b}by xgfnca%

Iaifie mbabf n~bem k~bt`ghx geg fi~ytbobe iaifie mbabf gmie}g}bx fi~io wbek

xihb~b abekxyek mbtb} mgag`b}% Mbabf fieie}yobe ebfb fi~io fbob ^yfb` Xbog}

Nbt}gx Nb}y mbtb} mgob}ikc~gobe xinbkbg kccm bxxchgb}gce ebfix% Tiekbfngabe

ebfb fi~io ^yfb` Xbog} Nbt}gx Nb}y fi~ytbobe tiebfbbe wbek mgtgag` ob~iebfifgagog xilyfab` fboeb xixybg miekbe ocexit ~iagkg% [b~eb ~ixfg ^yfb` Xbog}

Nbt}gx Nb}y bmbab` `glby }cxob! mbabf xy~zig }ie}bek tiegabgbe fi~io! ocexyfie

fiebekobt nb`{b iaifie {b~eb `glby }yb wbek bmb mg ^yfb` Xbog} Nbt}gx Nb}y

aing` mcfgebe%

[b~eb @glby }yb wbek mgti~xitxgobe cai` ocexyfie fiftyewbg fboeb

oixiab~bxbe! oixigfnbekbe! oi}iebekbe mbe mbwb nb~y% Fiag`b} tcxg}gcegek wbek

aiekobt mbe ni~oybag}bx wbek gekge mg}celcaobe fbob {b~eb `glby }yb mbtb} mgtgag`

xinbkbg tgag`be {b~eb b}by mgocfngebxgobe miekbe {b~eb `glby }cxob% Fiag`b} b~}g

{b~eb `glby wbek fiftyewbg mbwb nb~y fbob mbtb} fiekkbfnb~obe tcxg}gcegek

wbek gekge mg}celcaobe }i~obg} miekbe bxtio oybag}bx wbek fifbek `b~yx mggoy}g

miekbe tiekifnbekbe ageg t~cmyo mbe fbebki geeczb}gce% Mb~g xikg ackc b}by

xgfnca fbob `b~yxab` xiki~b mgnyb} oixitbob}be cai` ^yfb` Xbog} Nbt}gx nb}y

ye}yo fifbobg xbab` xb}y b}by fiexcxgbagxbxgobe tiekkyebbe ackc ob~ieb mb~g

xy~zig xiniayfewb ocexyfie }gmbo fieki}b`yg bmbewb ti~ynb`be ackc% Mbe lgob

myb ackc }i~xiny} mgtbobg xifyb fbob mgnyb} tcxgxg wbek }ikbx fiagty}g

oimymyobe mbe jyekxg% Ackc b}by xgfnca ^yfb` Xbog} Nbt}gx Nb}y }i~fbxyo

mbabf ebfi xwfnca ackc% Ackc n~bemgek (nb~y' geg xymb` xbekb} }itb} ob~ieb ackc

xiniayfewb `bewb fiekbxcxgbxgobe ackc (bxxchgb}gzi ackc' wbek ni~mg~g xiemg~g

mbe }gmbo fifyb} ebfb ~yfb` xbog}%

]i~obg} miekbe n~bem k~bt`ghx fbob }i~mbtb} abekob` wbek mgaboyobe

cai` ^yfb` Xbog} Nbt}gx Nb}y wbg}y fiaboyobe abekob` ye}yo fiemcoyfie}bxgobe ecfc~ {b~eb (hc~tc~b}i hcac~' bmbab` xyb}y wbek }itb}?

xcxgbagxbxg {b~eb oitbmb fbxwb~bob} mg~bxb ti~ay ye}yo fifnie}yo fgemxi}

nb`{b bxcxgbxg {b~eb fifymb`obe fbxwb~bob} ye}yo fiekieba ^yfb` Xbog}

Nbt}gx Nb}y? abekob` xcxgbagxbxg {b~eb }i~xiny} mgaboyobe miekbe hb~b fifnyb}

xifyb iaifie mbe yexy~ fimgb tifbxb~be fiekkyebobe hc~tc~b}i hcac~ xbftbg

miekbe }ioegx (ob~}y ebfb! bab} }yagx! ti~obobx tiabwbebe! }bemb tiekieba mbe

tieyelyo b~b`'? ti~ay mgaboyobe abekob` tiekixb`be hc~tc~b}i ackc xi`gekkb

^yfb` Xbog} Nbt}gx }gmbo fiftyewbg mybagxfi ackc miekbe ackc abfb (^yfb`

Xbog} Nbt}gx Oimg~g'! abekob` geg mgaboyobe xihb~b ni~}b`bt mbe mgaboyobe miekbe

tiekiebabe iox}i~eba }i~aing` mb`yay xiniayf fi~ynb` xgfnca ackc wbek bmb mg

mbabf ~yfb` xbog}%



24

>% N~bem hce}ie}

^yfb` Xbog} Nbt}gx Nb}y `b~yx fiaboyobe abekob` ye}yo fifnyb} bxtio

n~bem wbek }i~mg~g mb~g ocexit! gmi! jgacxcjg! tixbe mbe }ifb fielbmg oyb}%Tcxg}gcegek wbek mg`b~btobe mb~g yexy~ aiekobt mbe ni~oybag}bx `b~yx

fifti~`b}gobe fymb` mggekb} (fb~ogek'! fifgagog mbwb }b~go xi`gekkb mbtb}

fieb~go ti~`b}gbe! ni~nimb! fifgagog fboeb! fiekyembek oixyobbe wbek

fifni~gobe ~ixtce tcxg}gj! jaioxgnia! mbe t~c}ioxg }i~`bmbt ocfti}g}c~%

8% N~bem x}wai

Ob~bo}i~ n~bem wbek fielbmg gmie}g}bx ^yfb` Xbog} Nbt}gx Nb}y

fi~ytbobe iaifie n~bem x}wai% Bmbtye abekob` wbek `b~yx mgaboyobe bmbab`

ocftceie aiekobt mbe ni~oybag}bx `b~yxab` mg}bebfobe oitbmb ocexyfie

xinbkbg kbwb mbe ob~bo}i~ mg xi}gbt t~cmyo abwbebe ^yfb` Xbog} Nbt}gx Nb}y!

fifgagog oiliabxbe (hab~g}w' xi`gekkb fbfty ni~}b`be abfb mgniebo ocexyfie!

fifgagog xgjb} c~gxgebag}bx xi`gekkb ob~bo}i~ wbek c~gxgega mgmbtb} mb~g egabg mbxb~wbek bmb mg ^yfb` Xbog} Nbt}gx Nb}y mbe tiegabgbe fbxwb~bob}% Mb~g `bxga xy~zig

xiniayfewb bxtio oi~bfb`be xbekb} mcfgebe mbabf ^yfb` Xbog} Nbt}gx Nb}y%

Mb~g `ba }i~xiny} fbob xgjb} ~bfb` bmbab` nie}yo c~gxgebag}bx ob~bo}i~ wbek `b~yx

mgti~}b`beobe%

Xihb~b yfyf bxtio wbek `b~yx fielbmg ti~`b}gbe mbabf fifti~oyb}

n~bem gmie}g}w ^yfb` Xbog} Nbt}gx Nb}y bmbab` fielbmgobe bxtio {b~eb `glby

}cxob xinbkbg hc~tc~b}i hcac~ fiekbemyek tieki~}gbe xgjb} babf! xikb~! xilyo!

k~c{}`! mbe bnyembehi xi`gekkb tifgag`be {b~eb geg `b~yx fiekixbeobe

gmie}g}bx fi~io ^yfb` Xbog} Nbt}gx Nb}y wbek miob} miekbe babf! xilyo mbe

xikb~! ti~ay mgnyb} imiexc~ fi~io mb~g }coc` fbxwb~bob} xi}iftb} b}btye

}ix}gfcew o`yxyx mb~g {bagoc}b Nb}y b}by }coc` wbek abge kyeb fifti~oyb}

gmie}g}bx fi~io ^yfb` Xbog} Nbt}gx Nb}y xinbkbg gex}g}yxg abwbebe oixi`b}be wbek

aiekobt mbe ni~oybag}bx! fifti~liabx }bkagei ‑Hcftbxxgceb}i @cxtg}ba‖ xinbkbg

xackbe wbek ti~ay ye}yo xiabay mgxcxgbagxbxgobe oitbmb fbxwb~bob} oc}b Nb}y! lgob

fifyekogeobe ye}yo fifti~oyb} tcxgxg ^yfb` Xbog} Nbt}gx Nb}y xinbkbg

‑Hcftbxxgceb}i @cxtg}ba‖ ti~ay mgnyb} lgekai o`yxyx%

N~bem ti~xcebag}w

]i~nie}yoewb n~bem ti~xcebag}w `bftg~ xbfb miekbe t~cxix }i~nie}yoewb

oit~gnbmgbe xixic~bek% Ob~bo}i~gx}go wbek }i~obg} miekbe t~cmyo abwbebe ^yfb`

Xbog} Nbt}gx Nb}y fielbmg tiemc~cek y}bfb mbabf tifnie}yobe geg% ]b~ki}}gek mbe Tcxg}gcegek geg fielbmg iaifie mbabf fieie}yobe n~bem ti~xcebag}w%

Bxtio mbabf n~bem ti~xcebag}w wbek `b~yx mgti~`b}gobe ^yfb` Xbog}

Nbt}gx Nb}y wbg}y xgehi~g}w b}by oixyekky`be `b}g mbtb} mg}i~btobe mbabf xi}gbt

tiabwbebe fiabayg abekob` ye}yo fiehgt}bobe nymbwb oibkbfbbe (o~gx}gbeg'

miekbe fiaboyobe oikgb}be gnbmb` tbmb tbkg mbe xc~i `b~g bmbab` tgag`be wbek

}itb} ob~ieb iaifie oixyekky`be `b}g xifyb xyfni~ mbwb fbeyxgb mg ^yfb`

Xbog} Nbt}gx Nb}y bobe }i~lbkb mbabf xi}gbt }gembobe tiabwbebe xixybg miekbe

egabg&egabg oibkbfbbe%

Iphg}ifie} b~}gewb oikifng~bbe! nbkbgfbeb xinyb` n~bem ^yfb` Xbog}

Nbt}gx Nb}y fbfty fifni~gobe oixiebekbe tbmb tifbobgewb fbob `b~yx

mgti~`b}gobe nini~btb `ba wbg}y mbabf tiebftgabe `b~yx mgxixybgobe miekbe



22

}b~ki} ngxegx! miekbe ni~xb`blb! fiek`gemb~g tiebftgabe wbek }i~abay fi{b`

(fifbobg lbx! mbxg mbe bxixc~gx wbek }i~abay fcmgx! aing` bo}gj mbabf fi~ixtce

oiay`be mbe mbabf fifni~gobe gejc~fbxg mg`b~btobe aing` oi b~b` jyekxgceba(fgxbaobe< oiyekkyabe fi~io! ti~nbemgekbe miekbe fi~io abgeewb' mbe

fiekkyebobe nb`bxb xi}iftb}! }b~ki} ngxegx (ti}beg mbe {g~bx{bx}b' ngbxbewb

hiemi~yek tbxgj mbabf fiebewbobe gejc~fbxg mbe }i~oixbe fbay! xi`gekkb ti~be

ob~wb{be aing` bo}gj }i~y}bfb ti}ykbx wbek mg j~ce} cjjghi! }gmbo xikbe fiewbtb

xi}gbt tiabekkbe b}by tbxgie miekbe ni~xb`blb mbe aing` nbgo fiekkyebobe

nb`bxb acoba (lb{b' miekbe ge}cebxg wbek `bayx%

Hcfti}iehi fieyelyoobe nb`{b xyb}y n~bem ^yfb` Xbog} Nbt}gx Nb}y

tyewb oifbftybe ye}yo fieyelyoobe oini~bmbbeewb mg tbxb~% Mgfiexg geg

mg`b~btobe ngxb mg}gekob}obe miekbe fifti~oyb} nymbwb x`b~gek oec{aimki

be}b~ x}bj! fifnyb} mbj}b~ oiny}y`be tiab}g`be mbe agx} x}bj wbek ti~ay ye}yo

mg}gekob}obe xogaa&ewb }i~y}bfb tbmb yexy~ oiti~b{b}be! mco}i~ mbe j~ce} agei~ wbek abekxyek ni~xie}y`be miekbe tiabekkbe! ti~ay mgbmbobe t~cmyh} oec{aimki

xi`gekkb xifyb x}bj {blgn fieki}b`yg fi~io mbe abwbebe wbek bmb mg ^yfb`

Xbog} Nbt}gx Nb}y%

Mgfiexg xct`gx}ghb}gek geg aing` fiekbhy tbmb nbkbgfbeb xyb}y n~bem

^yfb` Xbog} Nbt}gx Nb}y fbfty fifni~gobe egabg nbkg ocexyfieewb% Mgfiexg

geg aing` fiekbhy tbmb tiebftgabe n~bem % Mbabf `ba geg n~bem ^yfb` Xbog}

Nbt}gx Nb}y `b~yxab` mg}bftgabe xihb~b aiekobt mbe ni~oybag}bx miekbe

oi~bfb`be xixybg miekbe egabg mbxb~ c~kbegxbxg%

^ykimeixx fieyelyoobe nbkbgfbeb xinyb` n~bem ^yfb` Xbog} Nbt}gx

Nb}y fbfty ni~}b`be mg }iekb` ti~xbgekbe n~bem abge% Tcxg}gcegek aiekobt mbe

ni~oybag}bx ^yfb` Xbog} Nbt}gx Nb}y `b~yx fielbmg mbxb~ mbabf fiaboyobe nacho

c~ ge`gng} hcfti}g}c~x% Mbabf ytbwb fifiebekg ti~xbgekbe fbob xihb~b ti~xceba

gemgzgmy mbabf c~kbegxbxg ^yfb` Xbog} Nbt}gx Nb}y fiaboyobe abekob` n~bem

ti~xcebag}w xinbkbg nbkgbe mb~g ioxt~ixg fi~io miekbe fifnyb} nie}yo goabe mbe

abwbebe ye}yo tifbxb~be fi~io wbek {blgn fiekkyebobe imiexc~ wbek ~bfb`

mbe ni~xb`blb ob~ieb fiabfnbekobe nb`{b ^yfb` Xbog} Nbt}gx Nb}y xinbkbg

gex}g}yxg wbek ni~xb`bnb} miekbe }b~ki} ngxegx! mg`gemb~g fiekkyebobe nb`bxb

wbek hiemi~yek fiekky~yg mbe ioxayxgj ob~ieb bobe fifnyb} tiabekkbe

ni~bekkbtbe nb`{b ^yfb` Xbog} Nbt}gx Nb}y `bewb ye}yo obabekbe b}bx wbek

}gmbo xixybg miekbe }b~ki} ngxegx%

^iocfiembxg N~bem Ipt~ixxgce ^yfb` Xbog} Nbt}gx Nb}y

^iocfiembxg n~bem ipt~ixxgce ^yfb` Xbog} Nbt}gx Nb}y }i~mg~g mb~g n~bem

tcxg}gcegek! n~bem gmie}g}w! mbe n~bem ti~xcebag}w% Ti~}bfb! n~bem tcxg}gcegek

^yfb` Xbog} Nbt}gx Nb}y mg~iocfiembxgobe miekbe fiaboyobe xy~zig }ie}bek

oiyekkyabe ocfti}g}c~ miekbe hb~b fiaboyobe fgx}i~w kyix} b}by fgx}i~w hbaa?

fiaboyobe ~gxi} tbxb~ b}by xy~zig eiim! {be} mbe iptih}b}gce xihb~b ti~gcmgo?

fiaboyobe bymg} ge}i~eba }i~obg} miekbe oybag}bx xb~beb! t~bxb~beb mbe

oiaiekobtbe bab} mg }gbt yeg} xi}gbt xb}y }b`ye b}by ti~ xifix}i~? fiaboyobe oabgf

oiyekkyabe nb`{b n~bem ^yfb` Xbog} Nbt}gx Nb}y xinbkbg wbek tbagek

(‑}i~…%%‖' xi Oc}b Nb}y b}by xi Fbabek ~bwb? fifbejbb}obe izie}! ocfyeg}bx mbe

`b~g }i~}ie}y ye}yo t~cfcxg mbe xcxgbagxbxg oitbmb fbxwb~bob} }ie}bek n~bem



2>

^yfb` Xbog} Nbt}gx Nb}y? fiebfnbòbe tifnbemgekbe }b~gj b}by abwbebe mg

mbabf n~cxy~ t~cmyo miekbe ~yfb` xbog} ocfti}g}c~% Oimyb! n~bem gmie}g}w

^yfb` Xbog} Nbt}gx Nb}y mg~iocfiembxgobe miekbe fiaboyobe ytbwbfiecelcaobe hc~tc~b}i hcac~ (`glby }cxob' ^yfb` Xbog} Nbt}gx Nb}y tbmb n~cxy~!

aibjai}! tieyelyo b~b` mbe xifyb fimgb tifbxb~be t~cmyo? fifnyb} imiexc~

fi~io acoba ye}yo fiekiebaobe t~cmyo abwbebe ^yfb` Xbog} Nbt}gx Nb}y?

fifti~`b}gobe mi}bga tbmb fimgb tifbxb~be? fiekixbòbe xihb~b `yoyf

hc~tc~b}i ackc wbek xbb} geg mgkyebobe xinbkbg ackc n~bemgek ye}yo fiek`gemb~g

mybagxfi ackc? fifnyb} lgekai o`yxyx ye}yo }bkagei ‑hcftbxxgceb}i `cxtg}ba‖%

Mbe oi}gkb! n~bem Ti~xcebag}w ^yfb` Xbog} Nbt}gx Nb}y! fiagty}g fifiag`b~b

egabg mbxb~ mbe zbayi mg ^yfb` Xbog} Nbt}gx Nb}y xinbkbg `ba wbek {blgn bmb mg

mbabf tiabwbebe? fifnyb} x}bemb~ nboy mbabf `ba ti~xcebag}w ob~wb{be mbabf

fiabwbeg tiabekkbe mbabf nie}yo mcoyfie? fifiag`b~b ti~xcebag}w x}bj mg

^yfb` Xbog} Nbt}gx Nb}y xihb~b ni~obab miekbe fiekbmbobe tiab}g`be ti~xcebag}w miekbe egabg mbxb~ xinbkbg bhybe fb}i~g tiab}g`be? fiewixybgobe

tiebftgabe jgxgo ob~wb{be miekbe }b~ki} ngxegx mbe fiek`gemb~g tiebftgabe

wbek fi{b`? fifti~oyb} oikgb}be }yob~ tieki}b`ybe be}b~ x}bj miekbe oikgb}be

wbek mgbkiembobe }gbt nyabe? fiek`gemb~g fiekkyebobe nb`bxb wbek hiemi~yek

fiekky~yg mbe ioxayxgj? mbe fiekbfbaobe egabg oibkbfbbe wbek }i~hi~fge tbmb

xi}gbt }gembobe tiabwbebe%

Fiey~y} Kiami~! X%Z (>449' n~bem ipt~ixxgce xinbkbg fi~io wbek

mgmijgegxgobe mbe mgfbegjix}bxgobe cai` xinyb` c~kbegxbxg fi~ytbobe ytbwb

ye}yo fifti~oyb} ioyg}bx fi~io wbek ebe}gewb fielbmg yoy~be xyb}y n~bem

mgewb}bobe oyb} b}by aifb` mgfb}b ocexyfieewb% Kiami~! X%Z (>449' fiehboyt

}gkb nbkgbe wbg}y n~bem tcxg}gcegek! n~bem gmie}g}w mbe n~bem ti~xcebag}w wbek

fielbmg tiewyxye }i~nie}yoewb n~bem ipt~ixxgce%

Xh`ya}| mbe Nb~eix (2777' fiebfnbòbe bxtio n~bem hcffyeghb}gce

mbabf n~bem ipt~ixxgce% Xinbkbg xyb}y hb~b b}by nie}yo ocfyegobxg n~bem

fiabayg t~cxix zgxybagxbxg xi`gekkb fymb` mgtb`bfg mbe mggekb} tiabekkbe xihb~b

hitb}% Abekob` geg ni~}ylybe fiehgt}bobe fifc~g oyb} mg niebo tiabekkbe

}i~`bmbt ob~bo}i~ n~bem %

N~bem hcffyeghb}gce fifnyb} ioxioyxg mb~g n~bem ipt~ixxgce fielbmg

aiekobt mbe ngxb ni~lbabe miekbe nbgo% Lbmg xi}iab` bxtio tiewyxyebe n~bem

ipt~ixxgce xymb` mgaboyobe fbob hb~b xiabely}ewb miekbe fiaboyobe

tiekocfyegobxgbe oitbmb ocexyfie% Ye}yo mbtb} fiekocfyegobxgobe n~bem ipt~ixxgce ^yfb` Xbog} Nbt}gx Nb}y oitbmb ocexyfie! ocfyegobxg ge}i~eba mbe

iox}i~eba fielbmg nbkgbe tie}gek (Xh`ya}| mbe Nb~eix! 2777'%

Cai` ob~ieb g}y! xbb} geg n~bem hcffyeghb}gce fielbmg xinyb` xcayxg lg}y

wbek `b~yx mgaboyobe bkb~ tbekxb tbxb~ t~cmyo ^yfb` Xbog} Nbt}gx Nb}y ngxb

fiegekob} xgkegjgobe% Mbe }ie}yewb! xcayxg geg lykb ti~ay mgaboyobe xihb~b

ni~xbfb&xbfb cai` xiay~y` iaifie wbek bmb mbabf ti~yxb`bbe%

N~bem hcffyeghb}gce wbek ti~ay mgaboyobe }i~mg~g mb~g n~bem

zgxybag|b}gce mbe n~bem bh}gzb}gce% N~bem zgxybag}b}gce bmbab` nie}yo ocfyegobxg

n~bem fiabayg t~cxix zgxybagxbxg xi`gekkb fymb` mgtb`bfg mbe mggekb} tiabekkbe

xihb~b hitb}% Abekob` geg ni~}ylybe fiehgt}bobe fifc~g oyb} mg niebo tiabekkbe

}i~`bmbt ob~bo}i~ n~bem ^yfb` Xbog} Nbt}gx Nb}y



28

XGFTYABE

Xikfie}bxg fbxwb~bob} Oc}b Nb}y mbtb} mgaboyobe miekbe fifnyb}

fielbmg xikfie bxba oihbfb}be! liegx tioi~lbbe! lyfab` tiek`bxgabe! mbe

tiebekkyekbe ngbwb oixi`b}be% ]b~ki} ngxegx ^yfb` Xbog} Nbt}gx Nb}y bmbab`

ti}beg mbe {g~bx{bx}b miekbe tiek`bxgabe ^t% 744%442&2%044%444 mbe

tiebekkyek ngbwb oixi`b}be t~gnbmg% Tcxg}gcegek wbek gekge mglbmgobe tifnimb

cai` ^yfb` Xbog} Nbt}gx Nb}y bmbab` ‑^yfb` Xbog} miekbe Tiabwbebe wbek

Aiekobt mbe Ni~oybag}bx‖% T~cmyo abwbebe wbek mg}b{b~obe cai` ^yfb` Xbog}

Nbt}gx Nb}y mbtb} mgnimbobe fielbmg ob}ikc~g ipgx}gek mbe ei{ t~cmyh}% N~bem

^yfb` Xbog} Nbt}gx Nb}y }i~ob}ikc~g ipgx}gek n~bem% ]i~mbtb} myb ob}ikc~g n~bem

x}~b}ikw mg ^yfb` Xbog} Nbt}gx Nb}y wbg}y agei ip}iexgce mbe n~bem ip}iexgce%^iocfiembxg n~bem ipt~ixxgce }i~mg~g mb~g n~bem tcxg}gcegek! n~bem gmie}g}w mbe

n~bem ti~xcebag}w mgaboyobe miekbe fiaboyobe n~bem hcffyeghb}gce%

XB^BE

@iemboewb fbeblifie ^yfb` Xbog} Nbt}gx Nb}y fifti~}gfnbekobe

n~bem ipt~ixxgce xinbkbg mbxb~ mbabf fifti~oyb} n~bem mbe aing` fiemiob}obe

n~bem oitbmb fbxwb~bob} oc}b Nb}y% Mb~g tieiag}gbe geg mbtb} mgabely}obe ye}yo

tieiag}gbe ni~goy}ewb }ie}bek n~bem iryg}w! t~cmyh} ipt~ixxgce! mbe n~bem

hcffyeghb}gce ^yfb` Xbog} Nbt}gx Nb}y%

MBJ]B^ TYX]BOB

Bmg}bfb! ]W% >44:% Fbeblifie Bmfgegx}~bxg ^yfb` Xbog} % Imgxg Oi&>% YG&T~ixx%

Lbob~}b

Bafb! Nyh`b~g% >447% Fbeblifie tifbxb~be mbe tifbxb~be lbxb% Bajbni}b%

Nbemyek

Kiami~! XZ% >449% Kacnba N~bem X}~b}ikw% Acemce< Ockbe Tbki%

Ob~}blbwb! @% >424% Hceeih} ‘ xy~jgek ei{ {bzi fb~oi}gek% T] K~bfimgb Tyx}bob

Y}bfb% Lbob~}b%

Oiikbe! [b~~ie L% bem Fb~o H% K~iie% >440% Kacnba Fb~oi}gek! Jgj}` Img}gce!

Iekai{ccm Hagjjx! EL%< Tib~xce T~ie}ghi @baa

Oiaai~! OA% >44:% X}~b}ikgh N~bem Fbebkifie}< Nygamgek% Fibxy~gek% bem Fbebkgek N~bem Iryg}w% >

em% Ytti~ Xbmmai ^gzi~% E%L< Tib~xce Imyhb}gce

Ge}i~eb}gceba%

Oc}ai~! T% 277:% Fb~oi}gek Fbebkifie}< Bebawxgx! Tabeegek! Gftaifie}b}gce!

bem Hce}~ca% Ei{ Li~xiw<T~ie}ghi @baa%

Oc}ai~! T% 277;% Fb~oi}gek Fbebkifie}< Bebawxgx! Tabeegek! Gftaifie}b}gce!

bem Hce}~ca% T~ie}ghi @baa% Ei~xiw

Oc}ai~! T`gagt bem X`bac{g}|! Lcia% >440% X}~b}ikgh Fb~oi}gek Jc~ @iba}` Hb~i

C~kbeg|b}gcex% Lcxxiw&Nbxx% Xbe J~bexgxhc

^bekoy}w! J% >44=% ]`i Tc{i~ cj N~bem% T]% K~bfimgb Tyx}bob Y}bfb% Lbob~}b

Xh`ya}| MH bem Nb~eix NI 2777% X}~b}ikgh N~bem Hcffyeghb}gce Hbftbgkex%

YXB< E]H Nyxxgeixx Nccox%

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