ChallengesnMeetingtherapidlychangingneedsofcustomersn ImprovingstockefficiencynAcceleratingtime-to-marketforinnovative

productsnStrengtheningthepositioninthedomestic

marketandcontinuingstrongglobalgrowth

Benefitsn Improvingdataqualitybyincreasingthe

transparencyoffinancialprocessesnGainingtheabilityofreal-timeaccesstoand

consolidationofonlinesalesdatanManagingprocessesviaamoresystematicand

controlledplatformratherthanconventionalpractices

nEnsuringusefulstrategicinsights/predictionsbyinterpretingoperationaldata

SolutionnSAP®S/4HANA

Why itelligence?nManyyearsofexperienceandknowledgeinSAP

cloudsolutionsn Industry-specificknow-how

Penti runs SAP S/4HANA to meet the rapidly changing needs of its customers

Penti, İstanbul, Turkey

Success Story

Asthebusinesslandscapecontinuestobecomemorecomplex,retailersneedreal-timeinsightintostocklevels,merchandisechanges,supplychains,andmore.WithSAPS/4HANA,we

havecentralaccesstoallofsuchdata.Thus,wecanacceleratenewbusinessmodels,drivenewrevenue-generatingopportunities,anddelivertheexperiencescustomersexpectfromus.Sami Kariyo, Chairman, Penti

Penti grows stronger in the global market with its digital transformation projectAsthemostpreferredunderwear,legwear,homewear,and

beachwearbrandinTurkeyandthesecondlargest

manufactureroflegwearinEurope,Pentiaimedtomeet

therapidlychangingcustomerdemandsandneeds,and

thusimplementedSAPS/4HANAdigitaltransformation

projectwiththeconsultancyofitelligence.

With365storesin63citiesofTurkey,aswellas170stores

inmorethan30countriesfromEuropetoNorthAfrica,

Pentioffersitsproductstoconsumersinatotalof535

stores.Byinvestingindigitaltransformation,thecompany

tookthefirststepinextendingitsleadingpositionin

Turkeytotheneighboringcountriesandbecominga

globalbrand.

Inthefaceofchangingcustomerbehaviorsdueto

digitalization,thePentiprojecthasbeendesignedtomake

surethatthecompanycanrespondtoincreasingcustomer

expectationsattherighttime,intherightmanner.Within

thescopeoftheproject,2companiesinTurkeyand

CyprusweremigratedtoS/4HANA,whilethecampaign

(PMR),pricing(OPP),pointofsale(POSDM),master

data(DDF)managementmodulesofSAPCARalsowent

liveforallsaleschannels.ByemployingtheSAPS/4HANA

solutionthatoffersasimpleanduser-friendlyinterface,

Pentiintegrateditsbusinessprocessesandalsoensured

easyaccesstoallpointsineveryprocess,easyadaptation

torapidlychangingcustomerneeds,andreal-time

reportingonthebasisofregions,categories,channels,and

products.

Intheprojectthatwentliveasquicklyasapproximately

oneyear,majorsystematicconcernsduringimplementati-

onincludedmeetingcustomerexpectationsintheright

manner,aswellasimprovingdataqualitybyincreasing

thetransparencyoffinancialprocesses,gainingtheability

ofreal-timeaccesstoandconsolidationofonlinesales

data,andmanagingprocessesviaamoresystematicand

controlledplatformratherthanconventionalpractices.

OMNICHANNEL SUPPLY OPERATIONS BASED UPON REAL-TIME SALESPentiChairmanSamiKariyoexplainsthebenefitsofSAP

S/4HANAinvestmentasfollows:“Asthebusiness

landscapecontinuestobecomemorecomplex,retailers

needreal-timeinsightintostocklevels,merchandise

changes,supplychainsandmore.WithSAPS/4HANA,we

havecentralaccesstoallofsuchdata.Thus,wecan

acceleratenewbusinessmodels,drivenewrevenue-genera-

tingopportunities,anddelivertheexperiencescustomers

expectfromus.”

SettinganexampletotheTurkishfashionindustryby

launchingsuchalarge-scaleinitiativeindigital

transformation,Pentisuccessfullyimplementedaproject

thatcanserveasareferenceforthelocalandglobal

ecosystem.PlannedwithinthescopeoftheActivate

methodology,theRomanianlegofourprojectwillgolive

inOctober2019.Inadditiontoend-to-endintegration

andstandardization,theprojectwillalsoincludeNCRas

cashregistersolutionanditelligenceTurkey’sexclusiveit.

possolutioninintegrationwithSAPCAR.

Duringtheproject,simultaneouslogisticsworkswere

performedwithmanythird-partycompanies.Asaresult,

real-timeintegrationsweremadeinresourceplanningand

replenishmentsolutionswithSAP,insaleschannelswith

e-commerce(B2C)andwholesale(B2B),inwarehouse

management(WMS),andinsupplierportal.Allprocesses

regardingthedynamicsofretailingandbusiness

requirementshavebeenstructuredend-to-enduponSAP

architecture.

Company: Penti

Industry: Retail

Products: Legwear, Underwear, Swimwear

Number of Employees: 2500+

Headquarters: Istanbul, Turkey

Website: www.penti.com

itelligence Turkey Nidakule Ataşehir Kuzey İş Merkezi, Barbaros Mah. Begonya Sok. No:3/A Ataşehir Istanbul Turkey www.itelligencegroup.com/tr

Tous,SAPS/4HANAprojectmeansnotonlyreplacingexistingbusinessapplications,butalsoreviewingallprocessesandlaunchingnewcontroland

efficiencypractices.Wehavethuscompletedthemostimportantphaseofourdigitaltransformationjourney.Fromnowon,wewillmakedecisionswiththeconfidencethatfutureapplicationsandsolutionscannowbebuiltupontherightstructure.Mert Karaibrahimoğlu, CEO, Penti Giyim