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PENTAVITIN ® No more skin dryness after cleansing!

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Page 1: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

PENTAVITIN®

No more skin drynessafter cleansing!

Page 2: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

The biggest post-cleansing pain-points for consumersaround the world are ….

Here’s what consumers around the globe told us:

• After showering my cheeks and forehead pull• My skin itches, especially in winter• In autumn when I shower my skin is dry, stinging and itchy• After removing make-up with a facial cleanser my skin feels dry• In the evening, I clean with a cleansing gel but my skin pulls

2 Source: DSM Consumers Insights Hub – 2019 Survey

Page 3: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

Consumers are looking for effective skin cleansers thatprovide post-cleansing moisturization

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…. IMMEDIATELYMOISTURIZING

…. MOISTURIZINGTHAT LASTS ALL DAY

Source: DSM Consumers Insights Hub – 2019 Survey

Page 4: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

“Hey Google… Why is My Skin So Dry?”

4 Sources: Google Trends, Consumer Searches for ‘Dry Hands”, March 24, 2020; Image Source: Instagram, Tyler Perry post, March 19, 2020

Consumers seek answers for increased skin dryness

Google Trends: Consumer Search Interestfor “Dry Hands” (Mar 2019-Mar 2020)

Mar 20

Nov 19 Jan 20

Mar 19

Page 5: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

Consumers are willing to pay more for skin cleansers that…

… ARE NATURAL

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… HAVE DE-STRESSINGBENEFITS

…. ARE PRODUCED IN ASUSTAINABILE WAY

… SMOOTH THE SKIN … HYDRATE THE SKIN

90% 84%of Chinese body care users consider

‘made from natural ingredients’ as animportant purchasing factor

of consumers agree thatshowering/bathing can be good way to

reduce stress

74%of consumers agree that products

should be produced in an ethical andsustainable way

62%of shower gel buyers in China would pay

more for products that leave the skinfeeling smooth after use

59%of shower gel buyers in China would paymore for products that hydrate the skin

… HAVE BENEFITSTHROUGHOUT THE DAY

… ARE FREE FROM(CLEAN BEAUTY TREND)

42%of soap, bath and shower product usersin Europe would pay more for productsthat have benefits throughout the day

35%of buyers of soap, bath and shower

products in China would pay more forproducts “free” from certain ingredients

… ARE FORSENSITIVE SKIN

… ARE VEGAN

35%of soap, bath and shower product

buyers in China would pay more forproducts for sensitive skin.

15%Vegan claims are on the rise and tie in

with natural, eco and sustainablemovements

Source: Mintel: soap, bath and shower products 2019

Page 6: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

The worldof PENTAVITIN®

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Page 7: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

100% Natural - Fully SustainableWhat is PENTAVITIN®?

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• PENTAVITIN® is made by transformingedible kernel corn sugars into a skinidentical sugar complex similar to thecarbohydrate complex (NMF) found inhuman stratum corneum.

• SUSTAINABLE process due to the use of asophisticated SUGAR ISOMERISATIONTECHNOLOGY

• Process in water using mild temperatureconditions to reduce energy and waste

INCI name (active)Saccharide Isomerate

Page 8: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

The Science behind PENTAVITIN®NMF Biomimicry

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Ø Healthy skin is rich in Natural Moisturizing Factor (NMF),a natural blend of water-soluble compounds found only inthe stratum corneum.

Ø NMF in skin is greatly reduced by daily washing, andshowering conditions.

Ø PENTAVITIN® is an unique skin identical carbohydrate complexsimilar in composition to the endogenous carbohydrate complexin the NMF.

Ø It binds to the skin like a magnet and cannot be washed off easily.Ø It boosts filaggrin.Ø PENTAVITIN® therefore mimics the skin's natural ability to lock in

moisture, even under washing, and showering conditions.

NMF – The Key to Sustaining Skin Hydration PENTAVITIN® mimics essential moleculesfound in skin's NMF to lock in moisture

Page 9: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

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Multifaceted BenefitsPERFORMANCEPENTAVITIN® is proven to address the 5 vital signs of dehydrated skin

HYDRATION POWER• PENTAVITIN® gives 72 Hours long lasting deep hydration• PENTAVITIN® gives consumer-perceivable improvement in

hydration, flakiness, skin discomfort, smoothness and appearance.• PENTAVITIN® gives 3 HOURS hydration boost to excessively dry skin areas

• PENTAVITIN® gives 28 DAYS true hydration power to all facial areas

BROAD USEPENTAVITIN® can be used in rinse-off products and leave-on skin carefrom head to toe

SCIENCE-PROVEN MOISTURE MAGNETONLY PENTAVITIN® has proven unique skin binding actionmaking it highly effective in rinse-off and leave-on products.

Page 10: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

No more skin dryness after cleansing!PENTAVITIN®

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CLINICALLY PROVEN AND SIGNIFICANT RESULTS IN SHOWER GEL/BODY WASH

ü Reinforcedskin barrier

ü Post-shower drynessprevention

EVEN AFTER FREQUENT SHOWERING

AFTER JUST ONE USE

ü Immediatereinforced skin barrier ü 24 Hours

long lasting hydrationü Skin moves from

dry to normal

ü Optimumhydration

Page 11: PENTAVITIN - dsm.com · of consumers agree that products should be produced in an ethical and ... ARE FREE FROM (CLEAN BEAUTY TREND) 42% of soap, bath and shower product users in

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DisclaimerCopyright © 2020 DSM Nutritional Products, 4002 Basel, Switzerland.www.dsm.com/personal-care. All rights reserved.Although DSM has used diligent care to ensure that the information provided herein is accurate and up to date, DSM makes norepresentation or warranty of the accuracy, reliability, or completeness of the information. This presentation only contains scientificand technical information for business to business use. Country- or region-specific information should also be considered whenlabeling or advertising to final consumers. This publication does not constitute or provide scientific or medical advice, diagnosis, ortreatment and is distributed without warranty of any kind, either expressly or implied. In no event shall DSM be liable for anydamages arising from the reader’s reliance upon, or use of, these materials. The reader shall be solely responsible for anyinterpretation or use of the material contained herein. The content of this document is subject to change without further notice.Please contact your local DSM representative for more details. All trademarks listed in this brochure are either registered trademarksor trademarks of DSM in The Netherlands and/or other countries unless explicitly otherwise stated.