pentavitin - dsm.com · of consumers agree that products should be produced in an ethical and ......
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PENTAVITIN®
No more skin drynessafter cleansing!
The biggest post-cleansing pain-points for consumersaround the world are ….
Here’s what consumers around the globe told us:
• After showering my cheeks and forehead pull• My skin itches, especially in winter• In autumn when I shower my skin is dry, stinging and itchy• After removing make-up with a facial cleanser my skin feels dry• In the evening, I clean with a cleansing gel but my skin pulls
2 Source: DSM Consumers Insights Hub – 2019 Survey
Consumers are looking for effective skin cleansers thatprovide post-cleansing moisturization
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…. IMMEDIATELYMOISTURIZING
…. MOISTURIZINGTHAT LASTS ALL DAY
Source: DSM Consumers Insights Hub – 2019 Survey
“Hey Google… Why is My Skin So Dry?”
4 Sources: Google Trends, Consumer Searches for ‘Dry Hands”, March 24, 2020; Image Source: Instagram, Tyler Perry post, March 19, 2020
Consumers seek answers for increased skin dryness
Google Trends: Consumer Search Interestfor “Dry Hands” (Mar 2019-Mar 2020)
Mar 20
Nov 19 Jan 20
Mar 19
Consumers are willing to pay more for skin cleansers that…
… ARE NATURAL
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… HAVE DE-STRESSINGBENEFITS
…. ARE PRODUCED IN ASUSTAINABILE WAY
… SMOOTH THE SKIN … HYDRATE THE SKIN
90% 84%of Chinese body care users consider
‘made from natural ingredients’ as animportant purchasing factor
of consumers agree thatshowering/bathing can be good way to
reduce stress
74%of consumers agree that products
should be produced in an ethical andsustainable way
62%of shower gel buyers in China would pay
more for products that leave the skinfeeling smooth after use
59%of shower gel buyers in China would paymore for products that hydrate the skin
… HAVE BENEFITSTHROUGHOUT THE DAY
… ARE FREE FROM(CLEAN BEAUTY TREND)
42%of soap, bath and shower product usersin Europe would pay more for productsthat have benefits throughout the day
35%of buyers of soap, bath and shower
products in China would pay more forproducts “free” from certain ingredients
… ARE FORSENSITIVE SKIN
… ARE VEGAN
35%of soap, bath and shower product
buyers in China would pay more forproducts for sensitive skin.
15%Vegan claims are on the rise and tie in
with natural, eco and sustainablemovements
Source: Mintel: soap, bath and shower products 2019
The worldof PENTAVITIN®
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100% Natural - Fully SustainableWhat is PENTAVITIN®?
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• PENTAVITIN® is made by transformingedible kernel corn sugars into a skinidentical sugar complex similar to thecarbohydrate complex (NMF) found inhuman stratum corneum.
• SUSTAINABLE process due to the use of asophisticated SUGAR ISOMERISATIONTECHNOLOGY
• Process in water using mild temperatureconditions to reduce energy and waste
INCI name (active)Saccharide Isomerate
The Science behind PENTAVITIN®NMF Biomimicry
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Ø Healthy skin is rich in Natural Moisturizing Factor (NMF),a natural blend of water-soluble compounds found only inthe stratum corneum.
Ø NMF in skin is greatly reduced by daily washing, andshowering conditions.
Ø PENTAVITIN® is an unique skin identical carbohydrate complexsimilar in composition to the endogenous carbohydrate complexin the NMF.
Ø It binds to the skin like a magnet and cannot be washed off easily.Ø It boosts filaggrin.Ø PENTAVITIN® therefore mimics the skin's natural ability to lock in
moisture, even under washing, and showering conditions.
NMF – The Key to Sustaining Skin Hydration PENTAVITIN® mimics essential moleculesfound in skin's NMF to lock in moisture
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Multifaceted BenefitsPERFORMANCEPENTAVITIN® is proven to address the 5 vital signs of dehydrated skin
HYDRATION POWER• PENTAVITIN® gives 72 Hours long lasting deep hydration• PENTAVITIN® gives consumer-perceivable improvement in
hydration, flakiness, skin discomfort, smoothness and appearance.• PENTAVITIN® gives 3 HOURS hydration boost to excessively dry skin areas
• PENTAVITIN® gives 28 DAYS true hydration power to all facial areas
BROAD USEPENTAVITIN® can be used in rinse-off products and leave-on skin carefrom head to toe
SCIENCE-PROVEN MOISTURE MAGNETONLY PENTAVITIN® has proven unique skin binding actionmaking it highly effective in rinse-off and leave-on products.
No more skin dryness after cleansing!PENTAVITIN®
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CLINICALLY PROVEN AND SIGNIFICANT RESULTS IN SHOWER GEL/BODY WASH
ü Reinforcedskin barrier
ü Post-shower drynessprevention
EVEN AFTER FREQUENT SHOWERING
AFTER JUST ONE USE
ü Immediatereinforced skin barrier ü 24 Hours
long lasting hydrationü Skin moves from
dry to normal
ü Optimumhydration
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