penn station digital signage
DESCRIPTION
Penn Station Digital Signage. Long Island Rail Road Committee Meeting July 22, 2013. LIRR in partnership with CBS Outdoor introduces a new Digital Network at Penn Station. - PowerPoint PPT PresentationTRANSCRIPT
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Penn Station Digital Signage
Long Island Rail Road Committee Meeting July 22, 2013
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LIRR in partnership with CBS Outdoor introduces a new Digital Network at Penn Station
• The Long Island Rail Road will be among the first in the country to provide such as a robust network consisting of 26 digital monitors providing a combination of advertising and LIRR customer information. – 25 screens on the LIRR concourse
• 11 new screens will provide train/customer info replacing 6 old TV tubes
– 1 screen at the street level (outside the 34th St. entrance)
• The digital screens will be installed throughout the LIRR concourse and will provide 24/7 advertising messages, train information, customer messages, and marketing promotions.
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26 New Digital HD Monitors
• Strategically placed throughout LIRR’s Penn Station Concourse– The new digital network will transform Penn Station to a more
modern facility, while increasing advertising revenues and improving the ability to better communicate with customers.
– Outdated monitors are being replaced with state-of-the-art full motion digital panels that are strategically placed throughout the station to improve customer flow at various parts of the station.
– More importantly, the LIRR will have the ability through the PIO to override all programming during an emergency or significant service disruption to communicate with its customers.
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Penn Station – New Arch Location
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Central Corridor – Before
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Central Corridor – After
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Column Area - Before
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Column Area – After
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Main Gate Area - Before
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Main Gate Area - After
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Emergency Use of Monitors
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Emergency Use of Monitors with Status Updates
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Existing Train Information Monitors
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New Monitors With Train and Customer Info
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