PENGUIN BOOKS SARAH DALGLISH & MICHELLE KWAN

Sir Allen Lane 21 Sept 1902 - 7 July 1970

Founded in 1935 - paperback - affordable - accessible - entertaining

Early Publications

Followed a colour scheme depending on its genre

ORANGE = FICTION RED = DRAMA

PURPLE = ESSAYS DARK BLUE = BIOGRAPHIES

This created a brand identity which is highly recognisable and collectable

1960s

“It is much more important that Penguin has established a high standard throughout, rather

than swinging from good to bad, cover to cover, as almost all other publishers do” –

Germano Facetti

1960s

Nineteen Eighty-Four George Orwell

- Experimentation - Risk - Imagery - Unified

Covers only illustrated an element of what the book was about to leave the

reader to complete the story

1960s

1970s

16.45 https://www.youtube.com/watch?v=m5Dr3sCOSX4

Cover was influenced by film, rather than book. This later became iconic as the film was then banned.

1980s

Magill, head designer of the time, abandoned the sense of past

penguin covers Less standardized

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