pengantar bisnis modul ke: 01 · pdf filemodul ke: fakultas program studi 01 ekonomi &...
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![Page 1: Pengantar Bisnis Modul ke: 01 · PDF fileModul ke: Fakultas Program Studi 01 Ekonomi & Bisnis S1 Manajemen Lukertina Sihombing, S.Kom, M.M Pengantar Bisnis Pengenalan Dunia Bisnis](https://reader034.vdocuments.mx/reader034/viewer/2022052206/5a9bea5a7f8b9aba4a8e07b3/html5/thumbnails/1.jpg)
Modul ke:
Fakultas
Program Studi
01Ekonomi &
Bisnis
S1 Manajemen
Lukertina Sihombing, S.Kom, M.M
Pengantar Bisnis
Pengenalan Dunia Bisnis
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Kontrak Perkuliahan
• Indikator Penilaian
–Kehadiran : 10 %–UTS : 25 %–UAS : 25 %–Tugas : 40 %
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Kontrak Perkuliahan
• Kehadiran dicatat pukul 20.00, lewat dari waktu tersebutdianggap tidak hadir.
• Ketidak hadiran hanya diperkenankan 3 kali.• Tugas dikumpulkan tepat waktu. 2 Tugas sebelum UTS, dan 2
tugas sebelum UAS.• Pembayaran dilunasi pada pertemuan akhir sebelum UTS atau
UAS, Jika belum lunas maka tidak diperkenankan mengikutiUTS atau UAS.
• Tidak diperkenankan menggunakan kaos oblong dan sandal selama mengikuti kegiatan perkuliahan.
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Business
An organization that produces goods and / or services that are
then sold for the purpose of obtaining profit
Ebert & Griffin (2011)
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The profits that you earn
o There needs to be a demand for the service that you offer.
o You need to attract customers, meaning that they choose you instead of your competitors
o To earn high profits, you need to keep your expenses low
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Profit as a Motive to Understand Business
Develop strong business skillsMore enjoyable Perform better Identify the types of businesses
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Decisions to create the Business
The goal of a businessIdentify the resources a business uses to
produce a product or serviceIdentify the key stakeholders that are involved
in a businessDescribe the business environment to which a
firm is exposed.Describe the key types of business decisions.
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The Goal of a Business
Businesses are established to serve the needs of consumers
by owners who seek to make profits.
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Business rely on this factors
Natural resourcesHuman resourcesCapitalEntrepreneurship
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Five types of stakeholders are involved in a business
OwnerCreditorsEmployeesSuppliersCustomers
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General The business environment
Organization culture
A strong organizational culture controls the morale of employees and helps all employees to work toward the
same goals, and can also assist new employees in learning.
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Segmented The business environment
Social environment Industry environment Economic environmentGlobal environment
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Key types of Business Decisions
ManagementMarketingFinanceAccountingInformation Systems
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Business Decisions Affect a Firm’s Earnings
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The usual international business conduct
• Attracting foreign investors• Utilizing technology• Use inexpensive resources• Diversify internationally
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Contemporary global economy
Marketplaces of the main worldTrade agreements and alliancesExport and Import BalanceExchange rateForms of Competitive Advantage
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Terima KasihLukertina Sihombing, S.Kom, M.M