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Pengambilan Keputusan TingkatManajerial
Per
tem
uan
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Managerial Decision Making
Decision making is not easy
It must be done amid – ever-changing factors – unclear information – conflicting points of view
Manager’s Challenge: Tupperware
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ManagerialDecision Making
Decision CharacteristicsDecision-making ModelsSteps Executives Take Making Important DecisionsParticipative Decision MakingTechniques for Improving Decision Making in Today’s Organizations
TopicsChapter 9
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Decisions and Decision Making
Decision = choice made from available alternatives
Decision Making = process of identifying problems and opportunities and resolving them
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Categories of Decisions
Programmed Decisions– Situations occurred often enough to enable
decision rules to be developed and applied in the future
– Made in response to recurring organizational problems
Nonprogrammed Decisions – in response to unique, poorly defined and largely unstructured, and have important consequences to the organization
Ethical Dilemma: The No-Show Consultant
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Decisions and Decision Making
Many decisions that managers deal with every day involve at least some degree of uncertainty and require nonprogrammeddecision making
May be difficult to makeMade amid changing factorsInformation may be unclearMay have to deal with conflicting points of view
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Certainty, Risk, Uncertainty, Ambiguity ● Certainty
● all the information the decision maker needs is fully available● Risk
● decision has clear-cut goals● good information is available● future outcomes associated with each alternative are subject to
chance● Uncertainty
● managers know which goals they wish to achieve● information about alternatives and future events is incomplete● managers may have to come up with creative approaches to
alternatives● Ambiguity
● by far the most difficult decision situation● goals to be achieved or the problem to be solved is unclear● alternatives are difficult to define● information about outcomes is unavailable
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Conditions that Affect the Possibility of Decision Failure
OrganizationalProblem
ProblemSolution
Low HighPossibility of Failure
Certainty Risk Uncertainty Ambiguity
ProgrammedDecisions
NonprogrammedDecisions
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Selecting a Decision Making Model
Depends on the manager’s personal preferenceWhether the decision is programmed or non-programmedExtent to which the decision is characterized by risk, uncertainty, or ambiguity
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Three Decision-Making Models
Classical Model
Administrative Model
Political Model
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Classical Model
AssumptionsDecision maker operates to accomplish goals that are known and agreed uponDecision maker strives for condition of certainty –gathers complete informationCriteria for evaluating alternatives are knownDecision maker is rational and uses logic
Normative = describes how a manager should and provides guidelines for reaching an ideal decision
Logical decision in the organization’s best economic interests
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AdministrativeModel
Two concepts are instrumental in shaping the administrative model● Bounded rationality: people have limits or
boundaries on how rational they can be
● Satisficing: means that decision makers choose the first solution alternative that satisfies minimal decision criteria
Herbert A. Simon
How nonprogrammed decisions are made--uncertainty/ambiguity
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Administrative Model
● Managers actually make decisions in difficult situations characterized by non-programmed decisions, uncertainty, and ambiguity
● Decision goals often are vague, conflicting and lack consensus among managers;
● Rational procedures are not always used● Managers’ searches for alternatives are limited● Managers settle for a satisficing rather than a maximizing solution● intuition, looks to past experience
● Descriptive = how managers actually make decisions--not how they should
How nonprogrammed decisions are made--uncertainty/ambiguity
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Political Model
● Closely resembles the real environment in which most managers and decision makers operate
● Useful in making non-programmed decisions
● Decisions are complex
● Disagreement and conflict over problems and solutions are normal
● Coalition = informal alliance among manages who support a specific goal
Closely resembles the real environment
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Characteristics of Classical, Political, and Administrative Decision Making Models
Classical Model Administrative Model Political Model
Clear-cut problem and goals Vague problem and goals Pluralistic; conflicting goals
Condition of certainty Condition of uncertainty Condition of uncertainty/ambiguity
Full information about Limited information about Inconsistent viewpoints; ambiguous
alternatives and their outcomes Alternatives and their outcomes information
Rational choice by individual Satisficing choice for resolving Bargaining and discussion among
for maximizing outcomes problem using intuition coalition members
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Six Steps in the ManagerialDecision-Making Process
Evaluationand
Feedback
Diagnosisand Analysis
of Causes
Recognition ofDecision
Requirement
Development ofAlternatives
Selection ofDesired
Alternative
Implementationof ChosenAlternative
Decision-MakingProcess
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Diagnosis and Analysis of Causes
Diagnosis = analyze underlying causal factors associated with the decision situation
Managers make a mistake if they jump into generating alternatives without first exploring the cause of the problem more deeply
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Underlying Causes - Kepner /Tregoe
What is the state of disequilibrium affecting us?When did it occur?Where did it occur?How did it occur?To whom did it occur?What is the urgency of the problem?What is the interconnectedness of events?What result came from which activity?
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Selection of Desired Alternatives
Risk Propensity = willingness to undertake risk with the opportunity of gaining an increased payoff
Implementation = using managerial, administrative, and persuasive abilities to translate the chosen alternative into action
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Decision Styles
Differences among people with respect to how they perceive problems and make decisions
Not all managers make decisions the same – Directive style– Analytical style– Conceptual style– Behavioral style
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Personal Decision Framework
Situation:· Programmed/non-
programmed· Classical, administrative,
political· Decision steps
Decision Choice:·Best Solution to Problem
Personal Decision Style:·Directive·Analytical·Conceptual·Behavioral
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Directive Style
People who prefer simple, clear-cut solutions to problemsMake decisions quicklyMay consider only one or two alternativesEfficient and rationalPrefer rules or procedures
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Analytical Style
Complex solutions based on as much data as they can gatherCarefully consider alternativesBase decision on objective, rational data from management control systems and other sourcesSearch for best possible decision based on information available
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Conceptual Style
Consider a broad amount of informationMore socially oriented than analytical styleLike to talk to others about the problem and possible solutionsConsider many broad alternativesRelay on information from people and systemsSolve problems creatively
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Behavioral Style
Have a deep concern for others as individuals
Like to talk to people one-on-one
Understand their feelings about the problem and the effect of a given decision upon them
Concerned with the personal development of others
May make decisions to help others achieve their goals
Experiential Exercise: What’s Your Personal Decision Style?
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Participation in Decision Making
Helps gauge the appropriate amount of participation for subordinates in process
● Leader Participation StylesFive levels of subordinate participation in decision making ranging from highly autocratic to highly democratic
Vroom-JagoModel
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Participation in Decision Making
⌦Diagnostic QuestionsDecision participation depends on the responses to seven diagnostic questions about
● the problem ● the required level of decision quality ● the importance of having subordinates commit to
the decision
Vroom-JagoModel
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Seven Leader Diagnostic QuestionsHow significant is the decision?How important is subordinate commitment?What is the level of the leader’s expertise?If the leader were to make the decision alone at what level would subordinates be committed to the decision?What level is the subordinate’s support for the team or organization’s objectives?What is the member’s level of knowledge or expertise relative to the problem?How skilled or committed are group members to working together?
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New Decision
Approaches for Turbulent
TimesLearn, Don’t Punish
Know When to Bail
Practice the Five Whys
Engage in Rigorous Debate
Brainstorming
New Decision Approaches for Turbulent Times