pencil skirt 2012 prediction. target market girls 12-17 women 18-60 all income levels retail or...

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Pencil Skirt 2012 Prediction

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Pencil Skirt 2012 Prediction

Target Market• Girls 12-17• Women 18-60• All Income Levels• Retail or Office Workers• All Body Types

Customer Profile• Career minded• Practical shopper• Fashion forward• Fun, Flirty, Energetic

• Confident• Independent• Ambitious

History of the Pencil Skirt

•Christian Dior•Versatility•Evolution•Consistency

Fabric

Viscose

Silk

Cotton

Span

dex

Nylon

Linen

Polyeste

r

Rayon

0

1

2

3

4

5

6

Neiman MarcusBebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Style

High WaistNatural Waist

BeltedRuched Sides

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Color

Black

Gray

White

BlueRed

Pinstripe

Pink

Animal

Print

Khaki

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Prediction

• Increased Sales

• Brighter Colors

• More Prints