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Pencil Skirt 2012 Prediction

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Page 1: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Pencil Skirt 2012 Prediction

Page 2: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Target Market• Girls 12-17• Women 18-60• All Income Levels• Retail or Office Workers• All Body Types

Page 3: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Customer Profile• Career minded• Practical shopper• Fashion forward• Fun, Flirty, Energetic

• Confident• Independent• Ambitious

Page 4: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types
Page 5: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types
Page 6: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

History of the Pencil Skirt

•Christian Dior•Versatility•Evolution•Consistency

Page 7: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Fabric

Viscose

Silk

Cotton

Span

dex

Nylon

Linen

Polyeste

r

Rayon

0

1

2

3

4

5

6

Neiman MarcusBebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Page 8: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Style

High WaistNatural Waist

BeltedRuched Sides

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Page 9: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Color

Black

Gray

White

BlueRed

Pinstripe

Pink

Animal

Print

Khaki

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Page 10: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Prediction

• Increased Sales

• Brighter Colors

• More Prints

Page 11: Pencil Skirt 2012 Prediction. Target Market Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body Types

Works Cited

• http://www.nbcnewyork.com/blogs/threadny/Trend-Forecasting-Spring-2012-114299029.html• http://en.wikipedia.org/wiki/Pencil_skirt• http://

profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg

http://en.wikipedia.org/wiki/Pencil_skirt
http://en.wikipedia.org/wiki/Pencil_skirt
http://profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg
http://profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg
http://profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg
http://profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg

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