pen projector
DESCRIPTION
A new concept that can excel in the field of marketingTRANSCRIPT
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PEN PROJECTOR
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Presented By:-Parag Shah – 04
Shruti Poddar – 24
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Porters5 Forces
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Bargaining power of supplier
Projector light ,USB input , switches circuits , joystick
pointer laser
Bargaining power of customer
?Industrial Rivalry Canon, Panasonic
Treat from new entranceItself is a new entrance
Treat from substitues It itself is a substitute to
projectors
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STPDS – Segmentation
T – Targeting
P – Positioning
D – Differentiation
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Segmentation• Urban cities
• Metropolitan cities
• High socio-economic status
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Targeting • Education Institution
• Industries
• MNC
• Tutorials
• High profile corporates (In India)
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Positioning• Handy
• Lighter in weight
• Cost effective
• User friendly
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Differentiation• The Product is Unique so our Unique Selling
Point will be the product itself.
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Marketing Mix 4 P’s of Marketing:-
1. Product 2. Price3. Promotion4. Place
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1. Product • Product stage : Introduction Stage
• Product Mix :– Length : Metal & Plastic – Depth : Range up to 50mts & 100mts
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2. Price Objective
Market penetration
Maximization of profit
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Estimated Cost Metal / Plastic: Rs 210/- Lithium Battery: Rs 2500/- Labor: Rs 20/- per piece Button: Rs 20/- per piece Project Light: Rs 500/- USB Input : Rs 50/- Circuit : Rs 200/- Bluetooth: Rs 100/- Laser Pointer : Rs 200/-
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Calculation Method: Cost + ProfitCost = 3800Profit = 25%
Selling price :3800 + 950 = Rs 4750 /-
Benefits for Customer1year warranty.
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3. Promotion
• Personal Selling • Direct marketing
• Public Relation
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4. Place
• Retail Shops
– Vijay Sales
– Croma
– Ezone
• Online Shopping
– Jabong
– Yebhi
–Myantra
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• Portable
• User Friendly
• Low maintenance cost
Advantages
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Disadvantages • It is only used for PowerPoint
presentations.
• It cannot be connected to computer.
• Only medium that supports it is pen drive so no other devices can be connected to it.
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SWOT Analysis
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O - Opportunities
1. Innovative Product2. No Competitors
T - Threats
1. No Threats
W - Weakness
1. Disadvantages
S - Strengths
1. Portable 2. Low Cost3. Available in retail shops
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PEST ANALYSISP – Political
E – Economical
S – Social
T – Technological
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• Political factors include areas such as tax policy, labor law, trade restrictions, tariffs and political stability.
• Economic factors include economic growth, interest rates, exchange rates and the inflation rate.
• Social factors include population growth rate, age distribution, career attitudes, emphasis on durability & user friendly .
• Technological factors include technological aspects such as R&D activity, automation, barriers to entry & technical mechanisms.
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