For immediate release: July 13, 2015

AIR QUALITY ADVISORY LIFTED AS PEMBERTON MUSIC FESTIVAL GETS UNDERWAY THIS WEEK

GOVERNMENT OFFICIALS CONFIRM WILDFIRES POSE NO

IMMEDIATE THREAT TO FESTIVAL SITE

FESTIVAL CONTINUES TO PROVIDE FIRE SAFETY GUIDELINES TO ATTENDEES

(Vancouver, BC) ~ HUKA Entertainment is pleased to report the Pemberton area Air Quality Health Index readings are back to low-risk numbers after changing weather patterns and dissipation of air particulate matter this weekend. The BC Ministry of Environment, in collaboration with the Vancouver Coastal Health Authority, ended the Wildfire Smoke Advisory for the Sea-to-Sky corridor on Saturday, July 11, noting that fine particulate levels had dropped below the Provincial Ambient Air Quality Objective at all monitoring stations. This announcement came on the heels of a statement at the end of last week from provincial, local and First Nations government officials, which confirmed that conditions of wildfires approximately 70 km from the Pemberton Music Festival site pose no immediate threat to the event. However, while mild weather is forecasted to maintain this week leading into Pemberton Music Festival (http://weather.gc.ca/city/pages/bc-16_metric_e.html), event organizers would like to remind both festival attendees and guests of the community to be mindful of fire hazards during their stay. As has been the case since the festival was announced in the fall of 2013, campfires are not permitted at Pemberton Music Festival. Moreover, similar to last years event, complimentary portable ashtrays will be available on site for smokers, in addition to ash receptacles around the festival site. Patrons who smoke should never put cigarette butts out on the ground, and are also encouraged to bring their own non-flammable, closable containers to collect their ashes and butts, in addition to the aforementioned festival-provided ash receptacles. Campers using small, permitted propane stoves must never leave them unattended when in use, under any circumstances. All festival attendees are reminded that if they see something smoking or on fire, to immediately report it to festival staff. Jack Crompton, Squamish-Lillooet Regional District (SLRD) Board Chair, has advised that during

this critical time, people need to be extremely careful with their cigarettes. He encourages people to be vigilant, pay attention to others making mistakes, and to chat with them about the fire risk for the safety of everyone. Village of Pemberton Fire Chief Robert Grossman notes that the festival is in a high state of preparedness for any fire-related emergency that should arise during the event this week. For the past several months, I have been working closely with HUKA to ensure adequate safety measures and emergency plans are in place for the Pemberton Music Festival, says Grossman. I have reviewed their emergency and evacuation plans and can say with confidence that HUKA has done an excellent job of preparing their site and addressing safety and fire concerns. The SLRD, in coordination with provincial, local and First Nations government officials, provides an outline of community emergency and evacuation provisions at http://www.slrd.bc.ca/services/emergency-management Unless conditions dramatically change, resulting in a government-declared safety alert, attending the festival is a personal choice. Patrons are advised to watch the updates provided at www.bcwildfire.ca and www.bcairquality.ca in assessing how conditions might impact their health. The provincial government also suggests utilizing the personal preparedness resources found at www.emergencyinfobc.gov.bc.ca. With nearly 100 performances and six separate performance areas, Pemberton Music Festival will be five glorious days of music, comedy, and camping on 300 clean, open acres in one of the most idyllic settings on Earth. The festival kicks off on Wednesday, July 15 with a special free concert in Whistlers Olympic Plaza, which is open to all. Performances for festival wristband holders only begin Thursday, July 16 at the Pemberton Music Festival site, located 25 minutes north of Whistler, near the foot of majestic Mt. Currie. The full list of performers includes Kendrick Lamar, The Black Keys, J. Cole, Tisto, Hozier, Kid Cudi, Missy Elliott, Weezer, Janes Addiction, Broken Social Scene, Alice Cooper, The String Cheese Incident (two nights), BASSNECTAR, Passion Pit, Billy Talent, Ludacris, Chromeo, Dada Life, Sam Roberts Band, The Decemberists, The War on Drugs, Edward Sharpe & the Magnetic Zeros, Portugal. The Man, PARTYNEXTDOOR, Chvrches, G-Eazy, Chet Faker, Beirut, RL Grime, BANKS, De La Soul, STS9, Duke Dumont, Matt and Kim, Earl Sweatshirt, Flux Pavilion, DAN MANGAN + BLACKSMITH, Father John Misty, Shakey Graves, Galactic featuring Macy Gray, Run the Jewels, ZHU, Paul Oakenfold, tUnE-yArDs, Courtney Barnett, Cut Copy (DJ set), Bleachers, Ryn Weaver, Logic, Tobias Jesso Jr, Real Estate, Preservation Hall Jazz Band, What So Not, Flatbush ZOMBiES, GIVERS, Moon Taxi, Ryan Hemsworth, July Talk, BADBADNOTGOOD, Charles Bradley & His Extraordinaires, Judah & the Lion, Gay Nineties, Beats Antique (live band), Kali Uchis, DJ Dodger Stadium, THE GLORIOUS SONS, Spooky Black (Corbin), Post Malone, The Suffers, Apollo, GIRAFFAGE, BASECAMP, ALLIE X, Bas, Sango, JackLNDN, PPL MVR, Boyfriend, Maggie Koerner, Hey Marseilles, JPNSGRLS, Letts, Pomo, Lovecoast, Dakota Pearl, Will Ross Band, Full Flex Express featuring Jack (Skrillex + Diplo), ZEDS DEAD, A$AP Ferg, Tycho, Hundred Waters & Anna Lunoe B2B Mija and comedy from Tim & Eric, Nick Offerman, Reggie Watts, Tim Heidecker, T.J. Miller, Doug Benson, Eric Andre, Harland Williams, Tig Notaro, Ali Wong, Ben Gleib, Neil Hamburger, Gorburger, Chris Trew, Dino Archie, Ivan Decker, and Air Sex Championships. Pemberton Music Festival is a five-day contemporary music festival in British Columbias scenic Pemberton Valley. Produced and promoted by HUKA Entertainment, in collaboration with the

Village of Pemberton and land partners the Sunstone Group, the Lilwat Nation and Squamish-Lillooet Regional District, the festival turns Pemberton Valley, located less than thirty minutes from Whistler, BC, into a premiere musical playground on par with HUKAs other award-winning festivals. Pemberton Music Festival is proud to welcome its partners Molson Canadian, SiriusXM Canada and Somersby Cider to its 2015 event. For more information, please visit Pemberton Music Festival on the following platforms: Web: www.pembertonmusicfestival.com Twitter: @Pemberton_Fest FB: www.facebook.com/PembertonMusicFestival Vimeo: https://vimeo.com/114092773

National Media Contact: Teresa Trovato | 604.897.1939 | teresatrovatopr@gmail.com International Media Contact: John Vlautin | 818.763.9800 | jv@spinlab.net

About Huka Entertainment: New Orleans, LA-based HUKA Entertainment is a privately held full-service production, talent buying and promotion company that specializes in festivals, concerts and events of all sizes. Known for groundbreaking innovation at festivals throughout North America, HUKA Entertainment is the co-founder, producer, talent buyer and promoter of the award-winning Rock The Ocean's Tortuga Music Festival (Fort Lauderdale, FL); is the co-founder, producer, talent buyer and promoter of Pemberton Music Festival (Pemberton, BC); is the co-producer and co-promoter of BUKU Music + Art Project (New Orleans, LA); produced Concerts for the Coast series installments featuring Jimmy Buffett, Bon Jovi and Brad Paisley; and is the co-founder of the award-winning Hangout Music Festival (Gulf Shores, AL), for which it was producer, talent buyer and co-promoter from 2010 through 2013. HUKA Entertainment also books talent for and/or promotes a variety of concerts and events throughout the Southeastern United States. www.hukaentertainment.com About The Sunstone Group: The Sunstone Group is a Canadian owned family business with operations in both the real estate and entertainments sectors. In addition to the Pemberton Music Festival, the Sunstone Group has a number of other business interests in the Pemberton Community, including a land development, establishment of an independent boarding school, and ownership of the Meadows at Pemberton Golf Course. www.sunstoneridge.ca About The Village of Pemberton: The Village of Pemberton is home to family farms, outdoor adventures and stunning vistas. Situated 25 minutes north of Whistler within the Coastal Mountains, Pembertons mild winters, warm summers and authentic adventure culture provide an ideal place to enjoy arts, festivals, history, recreation, dining, shopping and comfortable lodging. The Village of Pemberton works in cooperation with neighbouring communities, local businesses and tourism partners to foster a healthy and vibrant community, and to share our distinctive offerings with our returning and future guests. www.pemberton.ca/welcome

About Lilwat Nation: The Lilwat Nation, formerly the Mount Currie Band, is a progressive First Nations community 7 km north of Pemberton, B.C. With a membership of more than 2000 people, the Lilwat Nation is the third largest First Nation in BC. The Nation is striving towards self-determination for, and by, Lilwat, by continuing to exert control over its traditional land and resources. Focusing on economic development, land and resource management, the Lilwat Nation is working to create a sustainable community by exploring opportunities in retail, forestry, IT and construction. The Nations government, headed by elected Chief Lucinda Phillips and a 12-person council, is committed to transparency and employs best practices in all aspects of governance. www.lilwat.ca About the Squamish-Lillooet Regional District: Located in southwestern BC, the Squamish-Lillooet Regional District (SLRD) is a local government federation consisting of four rural electoral areas (A, B, C, and D) and four member municipalities (Lillooet, Pemberton, Whistler and Squamish). Headquartered in Pemberton, the SLRD delivers a range of local, regional and sub-regional services to approximately 38,000 residents. Straddling the southern Pacific Ranges of the Coast Mountains and encompassing 16,500 square kilometers of land, the SLRD features some of the province's most spectacular forests, glaciers, rivers and lakes as well as an abundance of fertile agricultural land, much of which is found in Electoral Area C, near Pemberton. www.slrd.bc.ca About Whistler Blackcomb: Since 1992 Whistler Blackcomb has been focused on the development and execution of an environmental management strategy with the goal of developing a model of environmental and social stewardship for ski and mountain resort operations. Since that time, the company has been recognized for its efforts with countless awards, and has the honour of being named one of Canada's Greenest Employers (2009, 2010, 2011). Today, Whistler Blackcomb is a four-season resort with a world-renowned Mountain Bike Park on Whistler Mountain, a 22-feet Olympic-sized halfpipe on Blackcomb Mountain, and five Terrain Parks to fuel progression at every level from beginners to elite athletes. The mountains play host to countless festivals and events each year including the legendary TELUS World Ski & Snowboard Festival each April, and Kokanee Crankworx Mountain Bike Festival each August, in addition to playing host to the world as the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games. www.whistlerblackcomb.com About Tourism Whistler: Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as central reservations at 1.800.944.7853 and whistler.com - Whistler's official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops. www.whistler.com About Tourism Pemberton: Tourism Pemberton is an independent not-for-profit destination marketing organization dedicated to promoting tourism and travel for Pemberton, BC and surrounding region. The area was developed at the turn of the century as a result of forestry and agriculture. The Pemberton Valley lies northwest of the Village and is famous for its seed potatoes. The Pemberton area offers world-class activities and recreation including snowmobiling, horseback riding, skiing, golfing, hiking, rafting, jet boating and gliding. The district also provides a variety of shopping, dining, accommodations and a thriving service and light industrial sector. Pemberton Adventure Begins Here. www.tourismpembertonbc.com