peluang dan tantangan usaha pharma-med 2010
DESCRIPTION
Presentasi tentang peluang dan tantangan dalam dunia usaha bidang farmasi dan medis di Indonesia tahun 2010.TRANSCRIPT
PELUANG dan PELUANG dan TANTANGAN USAHA TANTANGAN USAHA PHARMA-MED 2010PHARMA-MED 2010
Pramadhya Bachtiar
“Exclusive Pharma-Med Outlook 2010”Hotel Sahid Jakarta, 23 Desember 2009
20092009
3 PRINCIPAL FORCES IN 3 PRINCIPAL FORCES IN 20092009
Economic Recession
ASEAN Integration
General Election
Source: MarkPlus Conference 2009, 11 Desember 2008
Economic Recession
In the most severe recession since WW II, the global economy is projectedto shrink by 1.1 percent in 2009, with slow (sluggish) recovery next year
The world economy is facing a deep downturn in 2009
Sources: IMF, World Economic Outlook, various issues
Oil prices have roughly doubled since Feb
$82
$48
Source: Wall Street Journal Digital Network
Oil prices and Dow Jones Industrial Average
Source: Wall Street Journal Digital Network
Thanks God…..
Source: Faisal Basri, Economic Outlook 2010
ASEAN Integration
General Election
20102010Be Be
OptimistOptimisticic
Why It's Why It's Smart To Be Smart To Be OptimisticOptimistic
Source: The Wall Street Journal Digital Network
Badai pasti berlalu…..Badai pasti berlalu…..
Sure, it has been a harrowing storm. And
now is no time to discount the dangersthat still exist. But opening your mind
tooptimism can help you seize the
opportunities ahead ....
U.S. in last quarter 2009U.S. in last quarter 2009
• U.S. economic contraction slowed in quarter
• U.S. deepening the pain: job losses pile up
• U.S. consumer confidence index rise up
INDONESIA in last quarter INDONESIA in last quarter 20092009• Perekonomian Indonesia dan sektor keuangannya
tak terkait erat dengan sektor finansial AS.• Sektor perbankan sudah cukup terkonsolidasi.
Indikator kesehatan perbankan (ROA, ROE, NIM, CAR) di atas rata-rata negara tetangga, bahkan beberapa terbaik.
• Current account masih surplus.• Peranan ekspor di dalam PDB relatif kecil.• Porsi ekspor Indonesia ke AS, Eropa, dan Jepang
sudah menunjukkan penurunan; bergeser ke EM dan Asean.
• Ruang gerak untuk stimulus fiskal cukup leluasa.• Harga minyak sempat turun ke level di bawah $50
per barrel.• Ketahanan pangan terjaga (a.l: komponen makanan
dalam CPI mengalami deflasi berturut-turut dalam 4 bulan terakhir).
Sources: various issues
HEALTH HEALTH CARE IN CARE IN
20102010
THE SKY LOOKS THE SKY LOOKS BRIGHTER,BRIGHTER,HOWEVERHOWEVER
UNCERTAINTY IS UNCERTAINTY IS THE NEWTHE NEW
NORMALITYNORMALITYSource: MarkPlus Conference 2010, 10 Desember 2009
7 STRATEGIES TO COUPE 7 STRATEGIES TO COUPE 20102010
1. Focus and Consistence2. Strategic Alliance3. Standardize4. Low Budget High Impact5. Good Clinical Governance6. Managed Care7. Connect
#1 Focus and #1 Focus and ConsistenceConsistence• Center of Excellences• Hospital with satellite clinics• Private and personal care• High speed services• Service packages
#2 Strategic Alliance#2 Strategic Alliance
• Buildings, equipment and maintenance in line with service requirements as long as possible not with own funding
• Alliance thinking to maximize the value of assets by fully utilizing existing facilities and exploiting under-utilized capital stock to garner.
#3 Standardize#3 Standardize
• Excellent Standard Operating Procedure
• Accountable Medical Services• Clear clinical guidelines for treatment
and referral• Humanized Customer Services
Standard and Crew
#4 Low Budget High #4 Low Budget High ImpactImpact• Carefulness market research• Selective Investment• Don't spread your hospital/business
plan too wide• Align your market research with your
sales and financial objectives• Your hospital/business plan should be
SMART (Specific, Measurable, Achievable, Realistic and Time specific)
#5 Good Clinical #5 Good Clinical GovernanceGovernance
#6 Managed Care#6 Managed Care
• Structured medical service (Primary Secondary Tertiary)
• Implementation of Family Doctor• Implementation of prescribing within the
rule of “medically necessary”• Generic drugs prescribing intensively• Medical treatment based on evidence• Service packages per level of care
(DRG’s)
#7 Connect#7 Connect
MOBILEMOBILE EXPERENTIALEXPERENTIAL SOCIALSOCIAL
WELL CONNECTEDWELL CONNECTED DEEP CONNECTIONDEEP CONNECTION STRONG CONNECTIVITYSTRONG CONNECTIVITY
Source: Hermawan Kartajaya, Connect 2009
#7 Connect#7 Connect
MOBILEMOBILE EXPERENTIALEXPERENTIAL SOCIALSOCIAL
1. Use New Media to Excite Them
2. Create Affinity to Your Brand
3. Empower The Youth to Play A Role
4. Give The Power to Woman
5. Provide Special Access to Woman
6. Provide Track-and-Alert Services
4. Give The Power to Woman
5. Provide Special Access to Woman
6. Provide Track-and-Alert Services
7. Provide Channel to Communicate
8. Develop A Network for Netizen
9. Provide Connection through Gadget