peggy anne salz, author of "the everything guide to mobile apps", mobilegroove
DESCRIPTION
Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013 Peggy Anne Salz is the chief analyst and founder of MobileGroove. She is an authority on mobile search and content discovery technologies. She is the author of "The Everything Guide To Mobile Apps", a practical book that equips marketers, brands and developers with the business basics they need to monetise their apps and encourage ongoing engagement. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics.TRANSCRIPT
Unleashing App Potential:
Mobile Apps & The 3Ms
MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.
The Everything Guide to Mobile AppsA practical, crowd-sourced book
providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.
The 3 M’s
•Money
•Marketing
•Maintenance
Money
VC Investments Bounce Back
Source: Rutberg & Company
An astounding $1 billion was invested in consumer apps
Source: Rutberg & Company
Source: Rutberg & Company
Top Investments in Mobile
Shifting Top 10 Mobile App Landscape
Top Ten Internal Applications Through 2011
• Email, Calendar, Contacts• Mobile-optimized Intranet
Access• Field Service (Dispatch,
Work Orders, etc.)• CRM• Business Intelligence• Custom Sales Tools• Custom Internal Workforce
Apps• Video Conferencing• Travel & Expense• Field Service, Location
Based Services
Top Ten Internal Applications Most Likely to be Mobilized in 2012
• Business Intelligence• CRM• Custom Internal Workforce
Apps• Mobile-optimized Intranet
Access• Field Service (Dispatch,
Work Orders, etc.)• Custom Sales Tools• Field Service, Location
Based Services• Travel & Expenses• Email, Calendar, Contacts• ERP
Source: Mobile Enterprises
Marketing
Developers Continue to Struggle
Advertising: Popular, but does it pay?
The market and models move fast
Feedback is IMPERATIVE
Maintenance
A Lot Can Go Wrong…
… But Where?
Make Way For Mobile APM
Source: Crittercism
“The developer learning curve is far steeper on the business side than on the coding side, and its getting steeper.”
George Karavias Developer & CEO, Anlock
Source: Developer Economics 2013
Thanks!
Peggy Anne Salz
mobilegroove.com
Founder & Chief [email protected]: @peggyanne & @mobilegrooveSkype: peggy.salzMobile: +49 172 245 1028