1. -Jeff Bernoff and Ted Schadler
Peer Influence Analysis[The New Marketing World]
Dana Tal
Monday, February 28, 2011

2. 2
3. 4 Steps to SIM
Identify
Deliver
Empower
Amplify
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4. Why Use Social Media (SM) and Not Real Life
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5. Which SM Site Takes the Lead?
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6. 6
SOURCE: http://mktg343.pbworks.com/w/page/9973691/Opinion-leaders--market-mavens
SOURCE: http://www.anythingresearch.com/Strategic-Planning/Technology-Adoption-Curve.htm
7. 7
SOURCE: http://www.shop.iqmatrix.com/p301/Becoming-a-Person-of-Influence/product_info.html
8. The Targets
Mass Connectors
People who know a wide variety of people
Mass Mavens
People who know stuff
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9. Widgets and Professional Services
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PostRank

10. Outbrain/WP-PostRanking 11. Feedburner/TwitterCounter 12. Zemanta 13. Klout