pediads - wimbledon 2015 - poa
TRANSCRIPT
PEDIAD – WIMBLEDON EVENTCAMPAIGN SAMPLE VISUALS
Engaging Spectators and Commuters Wherever they are.
CAMPAIGN OBJECTIVES• Execute Pilot project during the Wimbledon Tennis
Competition in London to create brand awareness
• To reinforce brand messages within high density traffic zones, moving from the stations to the event grounds and nearby parks offering free pre-booked rides and reaching key target consumers in the areas
• To ensure the campaign is not compromised by continually monitoring the campaign and producing monitoring reports
BRANDING SPACE - BACK AND SIDE
GETS YOUR GUESTS FROM SET MEETING POINT TO THE VARIOUS VENUES
GENERATE VALUE AND FREQUENCY WHILE MAKING AN IMPACT
A MOVING BILLBOARD MEANS FLEXIBILITY IN LOCATIONS TO REACH ALL AUDIENCES
BRANDING SPACE - BACK
* COST EFFECTIVE, HIGH IMPACT AND RECALL RATES
* WHOLE REAR WRAPPED IN VINYL TO GIVE MAXIMUM IMPACT
BRANDING SPACE - TOP AND INSIDE
INCREASED OPPORTUNITY-TO-SEE BRAND FROM ABOVE AND WITHIN SPACES
INSIDE SPACE, NFC AND LDS SAMPLES
PROMOTIONS – MEASURED USING NFC: HITS TO BRAND WEBSITE
INSIDE SPACE WITH AUDIO
Inside space with embedded speaker plays recorded audio messages for Passenger Information & Action
AUDIO SYSTEM CAN PROVIDE MATCH UPDATES AND PRODUCT NEWS
THIS RIDE HAS BEEN
OFFERED IN PARTNERSHIP
WITH…
HOW WE ENSURE DELIVERY
• Tricycles are photographed as proof of display and mobile device used in tracking via GSM network
• Drivers restock dispensers when they come for inspection and payments for duration of campaign –Digital Photo and Free Ride Coupon Redemption
• For Audio - Device connected to mobile and playback is looped to repeat at timed intervals
PEDIAD ADVERTISING SYSTEM
Our PediAds cut through the clutter of daily life and reinforcemessages that intercept the public consistently throughout thecourse of a day.
• Visible & Audible advertising across major routes 7 days a week
• Reach millions of commuters every month
• Captive target audience
• Vehicles operate from 6am - 10pm daily
• Campaign can be adapted for each region
• Passenger polling and poll collation services available
Special printing, production and rental packages available.
Consumers Remember Brand Message and Interact on the go
SOME NUMBERS ON REASON
THE AVERAGE PEDI CYCLE IS SEEN BY 350 PEOPLE PER HOUR
PEDIS ARE ON THE ROAD FOR 12 HOURS A DAY ON AVERAGE
A TYPICAL WIMBLEDON CONSUMER IS ABC1
THEY USUALLY HAVE OVER 1,000 TO SPEND MONTHLY
CLIENT SPECIFIES GEOGRAPHIC TARGET AND WE ENSURE DELIVERY
WE SUBMIT MONITORING REPORTS TO AGREED FREQUENCIES
THEY OPERATE CLOSE TO THE POINT OF PURCHASE OR ACTION
GETTING YOUR BRAND ON PEDIADS IS AS SIMPLE AS…
1. COMPLETE BOOKING FORM
2. SEND DESIGN OR LET US
3. SIT BACK AND WATCH US IN ACTION
SHOPPING DISTRICTS, ENTERTAINMENT ZONES AND MANY STRATEGIC AREAS WHERE OTHER FORMS OF MEDIA ARE NOT ALLOWED
MAXIMIZING YOUR CAMPAIGN*
• You can target particular communities, streets, marketsor educational institutions. All vehicles will have aroute, so can be selected by very specific geographicpreferences.
• Brand Ambassador Service
• Free Ride Promos
• Opinion Polls/Sampling
• Cause Related Marketing
* ADDITIONAL CHARGES APPLY
WHY PEDIADS? Reaches more Consumers with greater frequency and cost
efficiency than conventional media.
Reaches a wide variety of areas with a single campaign.
Attracts Consumers attention at the best possible time -whenever and wherever they are on the move.
Provides 24/7 Exposure.
Increases Brand recognition by complementing and reinforcing overall Campaign Strategy.
IMPACT OF YOUR CAMPAIGN FUN, EXCITING AND APPEALING
PROMPT-TO-ACTION MEASUREABILITY
FREE RIDES TO PUBLIC
TRAINING OF DRIVERS ON BRAND MESSAGES
PASSENGER INTERACTIVITY – NFC TECHNOLOGY
SPECIAL GEOGRAPHICAL TARGETING
ENGAGE CAPTIVE AUDIENCE
RAPID HYPE
MEDIA ATTENTION
CONTACT US CLIENT SERVICES: +44 7741 332 628
EMAIL: [email protected]
Visit us on Social Media
Facebook: Pediads
IT TAKES…
…TO STEAL THE SHOW!!!