Peddada SilverVolume 3

MetalExotic

Give me the luxuries in life and I can dispense with the necessities

- Oscar Wilde

Designed by Raju Peddada and handcrafted by 11th generationItalian Silversmiths in the hills surrounding lake Como. Thecontemporary objects were painstakingly handwrought, withmetalsmithing tools and processes devised in antiquity almost2000 years ago. It’s an exotic and esoteric combination ofcontemporary concepts of utility and design, and ancientprocesses, resulting in what we have here. Look at each objectcarefully and see how difficult they were to create. Passion is theonly ingredient that enables such creations...

Manufacture

At the dawn of the 21st century, designer Raju Peddada’s expressionist vision challenges the orthodoxy of post-modern minimalism with a fantastic and soulful homage to western technology and the idealization of forms -- inspired by an eclectic selection of cultural artifacts and icons that range from the mythic to the mundane.

This seminal collection of silver accessories from Peddada, celebrates our human impulse to explore, transform, and renew the world. Where the Japanese Zen aesthetics searches for grace in the accidental and incidental beauty -- Peddada seeks beauty, in the deliberations of the labyrinthine mind. Forms that reflect the seamless sublimation of socio-cultural artifacts and achievements that represent our collective consciousness. Luxurious silver finishes hint at the indelible heritage of the past, carried forth to the present, as everyday celebration of life.

Duality and multiple fucntionality meet in a Shivaesque dance of creation, deconstruction, and reinvention that flouts conventional boundaries separating stasis and movement, literal from abstract, profound from commonplace. Reversibility and inversion are recurring themes as, for example, a vase inspired by Galileo’s telescope inverts to become an anthropomorphic serving pedestal. Or the Acrobat, holding up spheres with candles and flowers, then, reversing to a tall stoic vase.

Some designs are destined to complement, others to command. Architectural in scale, musical in composition, erotic in their sensuality, Peddada accents possess an intrinsic power to carry us to another sphere, with jazz like interplay of content in context, texture, form and function -- that become a focal point in any environment, from high touch transitional to high tech modern. All designs are passionately hand made in Italy, by 11th generation silversmiths.

Design Patents and copyrights by Peddada, 2004. All rights reserved.

Peddada Design

Nature’s highest achievement, is the capacity it gave us, to observe and create, and reflect on creation. Recognizing the universal human creative impulse that gives birth to all social and cultural change. Peddada home accents represent a quantum shift in contemporary furnishings, with design experiences that engage, tantalize, challenge and inspire the observer at an intellectual level.

Peddada, as a brand, seeks to express and bring a chimeric melding of function and design, creating a n aesthetic paradigm never experienced before. Peddada product philosophy pursues a singularly satisfying reciprocal engagement with the observer, by inducing the individual to experience the myth, mystery and meaning of the object.

The unique and paradigmatic aesthetic appeal of Peddada designs derive in large part from their configurability, which leaves the final act of creative expression to the end user. In a very real sense, no piece is finished until it finds its assigned role in the owner’s environment.

As Pythagoras, Euclid and Da Vinci sought perfection in the mathematical proportions of commonplace objects and the human figure, Peddada designs explore the spiritual dimensions of technology, from antiquity to the present. Thematic designs are patented, and unique manufacturing processes are used to achieve the limited batch production of objects.

At a time when technology is popularly denounced for it’s planned obsolescence of objects, Peddada isolates and celebrates only the passion and playful creativity that lifts the human spirit -- advancing the proposition that beauty lies not in the eye, but in the intellect of the beholder. This is the Peddada brand spirit!

Peddada Brand

I n v e s t i n A u t h e n t i c i t y

LacunaA binary system held in repose by mutual gravitation becomes amulti-functional fruit bowl, with a complementary serving orbatop for nuts and candy.

GalileoA vase of astronomical proportions! Named for the man creditedwith training the first telescope on the vast reaches of space theproverbial vault of the heavens.

LeonardoStadium atop a tripod? Whatever it maybe, it definitely saysmodern, minimal and maddeningly mysterious. It’s mundanefunction is an oxymoron.

EuclidEuclidean geometrics, purported to be the model for severalsystems of rational thought, is the inspiration behind thisequilateral triangle armatured vase / bowl and candelabra.

DroidA retro-modern apparition from the Star-wars era. A vase,capturing the nostalgia, as it teleports us back to the seventies--and, spies the future of aesthetics.

AureliusHonoring the stoic emperor-philosopher of Rome anotherworldly relic, inspired by the ancient practice of lashing sticks to form a tripod for a camp bowl.

WotanOrganic & industrial shapes fuse in this inverted and fierce warriorhelmet of the Norse warlord. Playfully malevolent tension --arrests the bowl atop the dagger like legs.

CopernicusLegendary astronomer’s postulation sets the renaissance inmotion. Here, small moons, fixed in their heliocentric orbit, revealfantastic journeys of the future.

Legendary astronomer’s postulation sets the renaissance inmotion. Here, small moons, fixed in their heliocentric orbit, revealfantastic journeys of the future.

AcheluosWing-like structures adorn this modern rendition of the mythicalhorn of plenty, wrested by Hercules, from the eponymous rivergod what a horn?!

Wing-like structures adorn this modern rendition of the mythicalhorn of plenty, wrested by Hercules, from the eponymous rivergod what a horn?!

AmfortasVenus and Mars mingle on this neo-medieval chalice. Carvedbattlements pierce the feminine curves, allowing reflected andrefracted light to spill in dramatic intercourse.

OrcaWhale of an object -- for functional banality? Why are all thecreatures different in form, if all their function in life is toprocreate?

MinervaCan an object be ordained by the Goddess of wisdom and patronof arts? This orb disguises its functions like a reticent man --offering flowers and candles to her.

Three-sided thoughts are not beyond the father of modernscience -- but, a three-sided object is esoteric -- even with eachside having the same dual function.

Newton

TivoliIt’s a tribute to the master designer and builder of antiquity,Hadrian. A vase and candelabra in one -- a therapeuticcombination of beauty, aroma and light.

MetalExotic

Peddada SilverVolume 3

Design Patents and copyrights by Peddada, 2004. All rights reserved.