pearson publisher book guide

Professional Trade

CATALOGUE2007Summer

CONTENT1

12 13 15 17 18 19 22 25 29 32 33 35 36 39 43 45 47 49 51

Business and Management Six SigmaLeadershipEntrepreneurshipCorporate FinanceFinancePersonal FinanceInvestmentsSales and MarketingSelf ImprovementCommunication SkillsCareerDirectories and ReferenceParentingLanguagesLiterature GuidesStudy Guides/SkillsHistoryAudio CDScience Environment

All book cover images are correct at the time of publishing this catalogue.

Richard Templar

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Richard Templar

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Richard Templar

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Jeffrey Gitomer

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Jeffrey Gitomer

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Richard Stutely

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David Molden Pat Hutchinson

THE CLASSICS

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Jeffrey Gitomer

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Brilliant Project Management: What The Best Project Managers Know, Say And Do

Stephen Barker, Rob ColeThrough its engaging and entertaining approach, Brilliant Project Management does more than just talk you through the process, it provides practical advice and techniques taken from people’s experience in the real world so you always know exactly what to do and say to make your project a success. If you’re always behind schedule and are fighting to catch up, haven’t a clue where to start, or simply want your projects to be more successful, Brilliant Project Management will teach you simple, effective techniques to leading successful projects every time.

ISBN-13: 9780273707936ISBN-10: 0273707930 176 pages Paper Pub Date: 03/2007

The Definitive Guide To Project Management: The Fast-Track To Getting The Job Done On Time, 2E

Sebastian Nokes, Sean KellySuccessful project management is delivering your projects on time, to brief and within budget. The Definitive Guide to Project Management shows you step by step how to master the techniques of effective project management so that your projects deliver what you want, every time.

The Definitive Guide to Project Management is structured around the nine key knowledge areas of project management as followed in the Project Management Institute’s Project Management Body of Knowledge (PMBOK) certificate.


Change To Strange: Create A Great Organization By Building A Strange Workforce

Daniel M. CableTo achieve sustained competitive advantage, one must create and deliver something that’s valuable, rare, and hard to imitate − and that can’t be achieved with a run-of-the-mill workforce. A successful workforce needs to be strikingly different, obsessively focused on delivering on a unique value proposition. Compared with everyone else’s workforce, it needs to be downright strange. This book is about everything it takes to build a workforce that’s strange and extraordinary enough to execute on the most powerful strategies and a unique value proposition. It’s about understanding exactly how a workforce needs to be different; creating an end-to-end Strange Workforce Value Chain; implementing workforce systems that supports unique goals; establishing detailed metrics based on what makes an organization unique; using those metrics to drive clarity throughout the entire organization, and steer it towards success.

ISBN-13: 9780131572225ISBN-10: 0131572229 300 pages Cloth Pub Date: 04/2007

NLP Business Masterclass: Driving Peak Performance With NLP, 2E

David MoldenNLP Business Masterclass purely focuses on the business side of NLP and provides the ideal practical guide for managers to using NLP in your organisation to improve business performance. There is a whole section on real world case studies written by 10 leading NLP consultants and updates to all the latest NLP techniques which have arisen since the 1st edition published. This book takes NLP to masterclass level, it looks beyond the simple everyday techniques to consider the bigger challenges facing organisations today and how NLP can help to develop your own leadership skills as well as get the best from your team.


Managing For Performance: Delivering Results Through Others

Pam JonesManaging the performance of different team members with different motivations and expectations is always a challenge. And the psychological contract between employer and employee has changed dramatically with the end of the job for life, bringing with it major consequences for anybody charged with motivating, developing and retaining the best people. The key to successful perfomance management is the ability to develop a flexible approach and have a range of different tools and techniques to apply in different situations. Managing for performance provides that range of tools and techniques, and also offers self-coaching to develop the self-understanding that is critical to anybody tasked with managing people.


Inspirational Manager: How To Build Relationships That Deliver Results

Judith Leary-JoyceThere is a world of difference between being a competent manager and a truly inspirational one, and the majority of managers would like to be seen as inspirational. Someone who builds exceptional relationships with their staff and helps them to reach their full potential. Someone who expects the best and they get it. But most important of all, someone who delivers results. Based on real inspirational managers, all working in real jobs, facing real challenges, and managing real people.


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Fast Projects: Project Management When Time Is Short

Fergus O’ConnellWe are all faced with projects going off the rails, veering far from what we initially set out to do, costing ten times as much and taking far too long to complete − this is just part of everyday working life. Honing our general skills in project management seems like the obvious answer, but Fast Projects promises a quicker and easier solution − cutting the time to get projects done in the first place.


Managing Change Step By Step: All You Need To Build A Plan And Make It Happen

Richard NewtonChange Management is not a single coherent and agreed upon approach but rather an assortment of tools, techniques, methods and simple good intentions − all of which are simply broken down by this practical book. Managers want straighforward practical advice that is easy to understand and can be applied immediately, which this book delivers. It shows you how to deliver ongoing successful change in your team, department or division.


Capitalism At The Crossroads: Aligning Business, Earth, And Humanity, 2E

Stuart L. HartCapitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Your company is at a crossroads, too: finding new strategies for profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked. In this book you’ll learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today’s most crucial social and environmental problems. Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to become truly indigenous to all your markets − and avoid the pitfalls of traditional “greening” and “sustainability” strategies. This book doesn’t just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques you can use to recharge innovation, growth, and profitability in your enterprise.


Profit or Growth? Why You Don’t have to Choose

Bala Chakravarthy, Peter LorangeDriving profitable growth is not easy. This book provides tools and a framework for successfully sustaining profitable growth. The book is organized in two parts: Part I devoted to strategy and part II to execution. The author’s begin by presenting four renewal strategies: protecting and extending, transforming, building, and leveraging, and illustrate how the latter two can be combined to ensure continuous renewal and sustain profitable growth. In Part II, the authors focus on the execution of renewal strategies. It examines the characteristics of the entrepreneur-manager, who is often the driver of renewal within an organization, explains how to locate a suitable organizational home for the project, presents ways to create support for its implementation, and coaching the entrepreneur-manager to success. The book then goes on to examine the role that top leadership must take in this process, including providing the overarching vision, values and culture to promote continuous renewal, and in managing the inevitable dilemmas in executing it.


The Advantage Makers: How Exceptional Leaders Win By Creating Opportunities Others Don’t

Steven FeinbergAre you an advantage maker? If not, odds are you will lose to someone who is. Advantage-Makers are those rare leaders who win more often because they know how to consistently transform challenging situations into the best possible outcomes. The best part is that becoming an advantage maker will not require new resources, a new organizational structure, or any of the other often expensive solutions that have been proposed over the years; it simply requires a shift in how leaders view and think about their company and their competitive environment. The book gets the reader started quickly, showing the benefits and methods to develop the strategic agility required of Advantage Makers. The book then goes on to present some of the key tactics of advantage makers, including shifting to a commanding vantage point, adaptive stretching, advancing the organization, and a key piece of advice: “If you are in a hole stop digging and start filling it in.” It then goes on to present the best ways of changing the way the people around the advantage maker think. After reading this book, readers will be in a different league than the other leaders around them. The best leaders see things others don’t: they spot overlooked opportunities, create undreamed of benefits, shift the odds in their favor, and influence breakthrough outcomes. The Advantage Makers finally reveals how they do it, and how you can, too.


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Project Management Step By Step: How To Plan And Manage A Highly Successful Project

Richard NewtonMost people in business are asked to run a project at some time in their careers. Few of these people will actually be trained project managers, in which case you don’t need huge reams of theory or in depth analysis − you need a very smart guide that tells you what to do, how and in what order. This book provides a practical and immediate way to become a competent project manager. This is a comprehensive and authoritative guide written and structured in a practical and rapidly applicable style.


We Are Smarter Than Me: How To Unleash The Power Of Crowds In Your Business

Barry Libert, Jon SpectorEmerging social networks will rewrite the rules of business. You’ve heard that in leading-edge books like Wikinomics and Naked Conversations. Now, discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. We Are Smarter Than Me is itself the product of an extraordinary collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective “in the trenches” experience, the wearesmarter.org community reveals what works, and what doesn’t, when you are building community into your decision making and business processes. They share powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond, along with rules for effective community building. You’ll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter Than Me will help you transform the promise of social networking into profitable reality.


The Soul Of The Corporation: Strategies for Leading in the Age of Identity

John Kimberly, Hamid BouchkhiniCompanies are like people. They have personalities. What people really need to understand it their company’s identity. This identity is not just what a company does; it’s what they do differently than anyone else. This includes how the people within the organization interact with each other and their customers. It includes how they feel, and communicate internally, how they think of themselves, and how they appear. This book shows how you can understand the identity of an organization and help you use that identity for competitive advantage. The book begins by explaining the importance of an organization’s identity, but the strength that can come from a well-understood identity, to the challenges and even failures that come from a poorly understood one. This includes the bright side of identity (Steve Jobs and Apple) the dark side of identity (Thomas Middelhoff at Bertelsmann), and the destructive side of identity (Carly Fiorina at HP). The second section examines identity when it is put to the test, whether it is in mergers, alliances, spin offs, or new brands. Finally, the authors explain how to optimally use your identity: to master the i*dimension, which will give readers the tools to turn their identity into a competitive advantage. The book concludes with recommendations for managing and leading in the age of identity.


Smarter Consulting: How to Start Up and Succeed as an Independent Consultant

Mike JohnsonThis is a practical and essential guide for anyone contemplating establishing their own business. Johnson captures all the key elements which allow a successful transition and is very clear about what can send you off track. This book is about getting you ready to be a successful independent consultant and developing your business and staying the course. Many go-it-alone consultants fail within two years, and Smarter Consulting offers you practical, hands-on advice from people who’ve been there and who have survived to tell the tale.


How to Manage in a Flat World: When Your Closest Colleagues are Virtual Strangers

Susan Bloch, Philip WhiteleyHow to Manage in a Flat World gives today’s manager much-needed advice on how to communicate, manage and motivate in the flattened company and how to operate effectively in the flat world.

Within this book, authors Susan Bloch and Philip Whiteley expose insights from in-depth interviews and research with managers and leaders in global businesses to show the successes, struggles and triumphs companies experience. You can learn from their experience on how best to collaborate as teams and groups and how to equip yourself as a team leader or team member with fresh ideas on ways of working with your colleagues to make the most of the advantages that the networked world can offer.

Be a stand out manager in a flat world.


The Coaching Manual: The Definitive Guide to the Process, Principles and Skills of Personal Coaching, 2E

Julie Starr“The Coaching manual is the most current, comprehensive, practical, best-illustrated coaching source I have ever seen.” − Dr Stephen Covey, author of 7 Habits of Highly Effective People

This is the practical, readable guide to the skills, insights and perspectives of a highly effective personal coach whether you’re new to coaching, or have been practicing for some time, the second edition of this bestselling guide is packed full of information that will develop your coaching skills and provide you with expert guidance on both what to do and how to do it.


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Competing In A Flat World: Unleashing The Power Of Network Orchestration

Jerry (Yoram) Wind, William Fung, Victor FungCompeting in a Flat World isn’t just theory: it’s based on the extraordinary experience of Li and Fung, the world’s largest sourcing company and today’s pre-eminent example of a “flat world” business. Together with top Wharton professor, consultant, and author, Jerry Wind, Li and Fung executives Victor and William Fung show how to redesign your business to succeed in this radically new era. This book reveals business secrets that helped Li and Fung grow to $7B in annual revenue with just 7,000 employees, and earned this century-old enterprise a spot on the “Wired 40” right alongside Google. Core to the book’s benefits is its description and roadmap for the most important organizational skill flat enterprise leaders and companies will need: the ability to orchestrate a loosely-linked network of organizations operating fluidly at the edge of chaos. You will discover how to balance centralized control with local empowerment; specialization with integration; stability with renewal; firm-centric and network-centric views of your business. Learn to compete “network vs. network,” create “big-small” companies that combine scale and agility; and sell direct to the source by bridging marketing with operations. Finally, learn how to respond to flat enterprise’s core challenges, including supply chain disruption, nation-state politics, and other “bumps” in this not-quite-100% flat world.


Investing in People: Financial Impact of Human Resource Initiatives

Wayne Cascio, John Boudreau, Peter RamstadMore than ever before, HR practitioners must empirically demonstrate a clear link between their practices and firm performance. In this book, two world-renowned experts on quantifying the value of HR present a comprehensive framework for doing just that. Wayne Cascio and John Boudreau provide powerful logic and proven financial techniques for looking inside the HR “black box,” implementing human capital metrics that track the effectiveness of talent policies and practices, demonstrating the logical connections to financial and line-of-business, and using HR metrics to drive more effective decision-making. Drawing on their extensive practical experience, they show how to transcend the “peanut butter” approach to talent decisions and investments, in which organizations simply spread the same investments across the entire organization. You’ll learn how to focus investments where they matter most, and avoid them where they don’t make a strategic difference. Along the way, you’ll learn how to measure and analyze the value of every significant type of HR initiative, including hiring; training and leadership development; health, wellness, and work/life balance; retention; employee engagement; and much more.


It Starts with One: Changing Individuals Changes Organizations, 2E

Stewart J. Black, Hal B. GregersenBetween 50-70% of organizational change initiatives fail. This means that many normally successful, motivation, and determined managers are nonetheless struggling to lead change effectively. This is because most managers mistakenly believe that organizational change is brought about by changing aspects of the organizations, such as its structure, IT infrastructure, or compensation systems. The reality is that organizations change only as much or as fast as individuals change. However, to change individual behavior, you first have to change the mental maps that guide that behavior. There are three “brain barriers” that managers must breakthrough if they are going to start, build up, and sustain needed change. These barriers cause people to fail to see the need for change, to fail to move even when they see the need, and to fail to finish even after they see the need and make some initial moves. In It Starts with One, the authors outline both the causes of these three barriers and the tools and techniques for breaking through for success. This new edition includes more discussion of the challenges of making personal changes in order to lead strategic organizational changes. In addition, it focuses more on the challenges of leading change in an ever globalizing environment. The books approach means that the solutions the authors propose are always backed up with practical tools leaders can put to use immediately.


The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

Mohanbir Sawhney, Satish NambisanAll the talk about “open innovation” and externally-focused innovation assumes that “one size fits all” in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

ISBN-13: 9780132339513ISBN-10: 013233951X 256 pages Cloth Pub Date: 10/2007

The Momentum Effect: How to Ignite Unlimited Growth

Jean Claude LarrecheDelivering continuous growth is a non-negotiable requirement for today’s managers. But just cutting costs, squeezing suppliers or spending more money on marketing will not help your business grow. So what’s the secret? Discover how to become a firm with unlimited growth potential by genuinely meeting your customers’ needs instead of just marketing your existing offer to them. Learn how to harness the power of momentum.


The Art of Decisions: Secrets from Poker, Psychology and Probability

Chris BlakeThe Art of Decisions will ensure you have the skills to make better decisions every time. The book combines business case studies and lessons from poker; the learning from 500 years of probability and game theory, and decades of psychological research to convey powerful messages about decision making in business. It distils the meaning of good business judgement and highlights the subjective influences that haunt all decision makers, showing you how to recognise and deal with them. Written for the time-starved business manager, The Art of Decisions will have a universal appeal as it applies to all business sectors and any manager, from the newly promoted team leader to the experienced international CEO. No other book on the market addresses the fundamental issues of business decision making. The Art of Decisions plugs that gap.


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Funky Business Forever: Talent Makes Capital Dance, 3E

Kjell Nordstrom, Jonas RidderstraleWith its fresh thinking approach and updated with the latest business messages and new examples, Funky Business will ensure you are always on the right side of change. Only talent will allow you to be unique. Forget what has come before. The new edition of Funky Business will rewrite the future for organizations and leaders.


Brilliant Business Plan: How to Write a Winning Business Plan to Start and Grow Your Business

Richard StutelyA brilliant business needs a brilliant business plan. This is the book to help you write one – step by step, quickly and easily − and then use it to build your business. The only book to deliver what you absolutely need to know and do, and nothing else, from the author of the UK’s bestseller Definitive Business Plan.


Smarter Execution: A Step-by-step Guide to Getting Results

Bettina Buchel, Rhoda Davidson, Xavier GilbertIt’s not your strategic choices that drive success, but how well you implement them.

Many strategies fail not because the strategy itself is flawed but because somehow it never seems to get implemented. Sounds familiar? This book shows you how to get over the barriers to true business success by following a step-by-step technique to executing strategy that really works. Follow each stage in the roadmap and vastly improve your chances of achieving your key strategic initiatives.


Managing Customers for Profit: Strategies to Increase Loyalty and Build Profits

V. KumarTo manage and sustain profitability, marketers need to come up with the right marketing strategies, backed by the right marketing metrics. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV) is defined as the net present value of future profits from a customer. The beauty of the metric lies in the fact that it is forward-looking, unlike other traditional measures that are based on the past contributions to profit. Hence, it enables marketers to adopt the right marketing activities today to increase future profitability. This book takes an in-depth look at how marketing strategies based on this powerful metric can help manage customer relationship and profitability simultaneously. This book offers 10 strategies that can be effectively used to manage customers profitably. These strategies are aimed at selecting the right customers; managing them profitably and retaining them through optimal allocation of resources; pitching the right product to the right customer at the right time; encouraging multi-channel shopping; preventing churn; improving brand perception and brand value; encouraging word-of-mouth behavior and managing profitable customers. By implementing these strategies, companies can acquire prospective customers with a higher profit potential power companies ahead of the competition.


Brilliant Negotiations: What Brilliant Negotiators Know, Say and Do

Nic PeelingImagine being able to skilfully and creatively negotiate in any situation – knowing exactly what line of questioning and responses to take, and, most importantly, getting what you want and even a little more.

Brilliant Negotiator shows you how. It simply walks you through the key strategies and phases of negotiation, provides many examples of right and wrong approaches, and is packed full of insider tips to ensure you get what you want with minimum stress.


Fast Strategy: How to Think Fast and Act First to Get the Results You Want

Yves Doz, Mikko KosonenChallenge and renew your leadership, organization and strategy process and become a strategically agile company that swiftly adapts to rapid changes, discontinuities and disruptions. Fast Strategy is based on interviews with 130 executives from large and established companies such as Nokia, Accenture and IBM and so it reflects first-hand experience of responding to business challenges, both successfully and unsuccessfully. If you want your company to be one of those that thrive on change, you need to develop strategic agility – the ability to think fast and act first – and this is the book for you.


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Brilliant Manager, 2E

Nic PeelingEvery manager wants to be brilliant − to be the best they can be and this book is designed to give you a head start. It contains an invaluable mixture of generally agreed best practice and the experience of others to provide tools, guiding principles, tactics and techniques for every managerial situation. This book is based on management theory, science and experience and is translated into pure practice. Read it, refer to it frequently and refresh your memory regularly. That way you’ll be primed and prepared for every situation.


Brilliant Networking: What the Best Networkers Know, Say and Do

Steven D’SouzaBrilliant Networking is packed full of tried and tested techniques and secrets from some of the UK’s most successful networkers. It contains useful tools, anecdotes and real life examples, of people who have used networking to secure their dream jobs, make career moves, grow their business or even find their life partner, to those who network and connect people professionally for a living.

Your success lies in your ability to network.


Giant Steps in Management: Creating Innovations to Change the Way You Work

Julian BirkinshawThis book is about understanding those subtly different practices that make a real difference to company performance, and in particular about understanding where those practices come from. New management tools and techniques are emerging all the time, but you need to look extremely hard to find them and to figure out which will help you and your business.

Giant Steps in Management provides a clear lens to make sense of what is happening in management innovation today. It describes the greatest management innovations and examines the conditions that led to their creation. It draws out common threads, attitudes and pre-conditions, so that as well as learning more about how some of the most creative management practices emerged, you can enable your own company to tune into and nurture management innovation.

A comprehensive and inspiring reference that sets a new agenda for management innovation.


The Extra Mile: Take Your Business Further and Faster with People Who Care

David MacLeod, Chris BradyIt’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business will get out. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims.


Improving Healthcare Quality and Cost with Six Sigma

Brett E. Trusko, Carolyn Pexton, Jim Harrington, Praveen GuptaIn this book four leading experts introduce Six Sigma from the standpoint of the healthcare professional, showing exactly how to implement it successfully in real-world environments. This hands-on, start-to-finish guidebook covers every facet of Six Sigma in healthcare, demonstrating its use through examples and case studies. The authors show Six Sigma at work in every area of the hospital: clinical, radiology, surgery, ICU, cardiovascular, laboratories, emergency, trauma, administrative services, staffing, billing, cafeteria, even central supply. Learn why Six Sigma can produce better results than other quality initiatives, how it brings new rigor and discipline to healthcare delivery, and how it can be used to sustain ongoing improvements for the long term. Comprehensive and user-friendly, this book will be indispensable to everyone concerned with quality or cost: administrators, managers, physicians, and quality specialists alike.


Six Sigma for Pricing: Improving Pricing Operations to Increase Profits

ManMohan Sodhi, Navdeep SodhiPricing is now the #1 worry facing today’s business leaders, according to a major survey by McKinsey. But you have far more control over pricing than you may realize. This book introduces a breakthrough Six Sigma-based approach to the pricing discipline: one that can systematically eliminate pricing-related revenue leaks, driving new profits straight to the bottom line without alienating customers. Authors Mohan Sodhi and Navdeep Sodhi wrote the seminal Harvard Business School article that first revealed how great companies are using Six Sigma in pricing. In this book, they explain why pricing is surprisingly well-suited to a Six Sigma approach; then walk through every step of executing a Six Sigma pricing initiative. You’ll learn how to define pricing “defects” (such as sales made at unauthorized prices); gather and analyze relevant pricing data; analyze your existing pricing-agreement process; identify failures of control; implement modifications that don’t create onerous approval processes; and then sustain and extend pricing improvements into the future. The book reflects the authors’ own leading-edge experience implementing Six Sigma pricing, as well as insights from companies ranging from Citibank and Lloyd’s of London to 3M.


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The Truth About Hiring the Best

Cathy FyockGetting the best people for your organization is not only difficult, but the strategies for getting the best are often not obvious. To get the best you need to first identify who the best are, then how to reach the best, then determine the best among the best you want to hire, but this is not always easy to do. In The Truth About Hiring the Best you will learn: it’s not just a job to fill; it’s your organization’s future that you’re creating; getting the best isn’t just about asking the right questions, it’s about listening for the right answers; and great people don’t want to work for desperate employers. It’s a war for talent and you need to win.


The Truth About Managing People, 2E

Stephen P. RobbinsThe Truth About Managing People offers real solutions for the make-or-break problems faced by every manager. You’ll discover: how to overcome the true obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal “layoff survivor sickness”; even how to learn charisma. This isn’t someone’s opinion; it’s a definitive, evidence-based guide to effective management: a set of bedrock principles you can rely on throughout your entire management career.


Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits

James F. ParkerPeople matter most. You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers and reduce customer service. No wonder so many fail and no wonder Southwest Airlines keeps right on winning, profitable for 34 straight years, in an industry where bankruptcy is endemic. Now, its former CEO offers an unprecedented insider’s look at how the Southwest does it and how you can, too. James Parker shows why “doing the right thing” isn’t just naïve “feel-goodism”: it’s the most powerful rule for business success. Parker’s stories won’t just convince you: they’ll move you. He tells how, after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and “no-penalty, no-questions-asked refunds” for any customer wanting them. The result: Southwest’s revenue passenger miles for 4Q01 dropped by only 0.5%, and its market cap soon exceeded all its major competitors combined. Southwest’s post-9/11 decisions grew naturally from its culture of mutual respect and trust: Parker reveals how that culture developed, offering deeply personal insights into the principles that make Southwest so strong. You’ll discover how Southwest finds great leaders at every level, “hires for attitude and trains for skills,” achieves unparalleled teamwork, and actually makes work fun. Powerful and inspirational, this book proves that if you want to build a great business, people really do matter most.


Achieve Leadership Genius: How You Lead Depends on Who, What, Where, and When You Lead

Drea Zigarmi, Susan Fowler, Dick LylesWhat does 40 years of research reveal about leadership? How can that knowledge be used to become truly inspirational leaders? In Achieve Leadership Genius, three renowned leadership consultants offer definitive answers to these questions, presenting a detailed framework any manager can use to become dramatically more effective − and any organization can use to nurture tomorrow’s leaders. Drawing on the world’s most significant studies of leadership and organizational behavior, the authors illuminate leadership in all five of its contexts: leading oneself, leading individuals one-on-one, leading teams, leading organizations, and leading alliances. But great leadership is situational as well as contextual: it must be flexible enough to handle a wide variety of environments, events, and scenarios. So the authors show how to bring the best personal leadership techniques to bear in any situation, and in every stage of the leadership process: envisioning, initiation, and implementation. From start to finish, Achieve Leadership Genius addresses both the high-level and “micro” skills that great leaders need, guiding readers systematically through assessing their current behaviors and moving towards excellence.


Moral Intelligence: Enhancing Business Performance and Leadership Success

Doug Lennick, Fred KielThrough a combination of research, and original thought leadership, the authors demonstrate how the best performing companies have leaders who actively apply moral values to achieve enduring personal and organizational success. These individuals exhibit moral intelligence: a strong moral compass and the ability to follow it, even in a world that may reward bad behavior in the short run. Lennick and Kiel reveal how dozens of companies benefit from the moral intelligence of their leaders. The authors help you build the specific moral competencies leaders need: integrity, responsibility, compassion, forgiveness, and more. They offer detailed guidance on being a moral leader in large organizations and entrepreneurial ventures, as well as a step-by-step plan for strengthening moral skills wherever you are. This book also includes the new Moral and Emotional Competency Inventory (MECI): an indispensable metric to assess where you stand right now. In recent years, companies have discovered the value of emotional intelligence (EI). But EI isn’t enough: only leaders with strong moral intelligence can build the trust and commitment that are the foundation of truly great businesses. Be one of those leaders, lead one of those companies, with Moral Intelligence.



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From Acorns: How to Build a Brilliant Business, 2E

Caspian WoodsIn its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nuture large scale expansions, and eventually sell and move on to the next venture.


The Entrepreneur’s Book of Checklists: 1000 Tips to Help You Start and Grow Your Business, 2E

Robert Ashton

ISBN-13: 9780273712909ISBN-10: 027371290X 232 pages Paper Pub Date: 08/2007

Little Platinum book of Cha-Ching: 17.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success

Jeffrey GitomerLittle Platinum Book of Cha-Ching delves into the 17.5 strategies to build business and personal success. As a best-selling author and the world’s #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills the Jeffrey teaches go far beyond that: they are the skills needed to thrive in one’s career and life. And when the reader has mastered the principles, Jeffrey then goes one step further and challenges the reader not just to do what they say, but to “live” the principles. He offers 5.5 simple steps to put (and keep) them in practice in every aspect of life.


Grow Your Business Week by Week: The 26 Week Programme to a More Successful Business

Steve ParksGrow Your Business Week by Week takes away the pain and uncertaintly of running and growing your new business by breaking down the processes you need to follow into 26 weekly steps. Each week features an explanation of the key ideas and the work that needs to be done, a to-do-list, useful contacts, and examples, letters and spreadsheets.


FT Guide to Business Start Up 2008

Sara WilliamsThe fully updated 2008 edition of The FT Guide to Business Start Up takes you quickly and simply through finance, tax and law. This edition has been completely revised to reflect the latest tax and legal changes to coincide with the budget announcement. This essential guide also offers valuable advice on all of the crucial areas of running a business, and this advice has also been fully updated to reflect today’s business environment, including a section on e-marketing.

Starting a business can feel risky – but this annually updated guide covers all the bases and will ensure both you and your business are heading for success.


“If you are the sort of person who would love to start a business of your own but have not yet dared to take the plunge because you have no idea of where to start, The Entrepreneur’s Book of Checklists could go a long way to reducing the sense of panic and introducing some clarity and order into your life when you need it most.” – The Sunday Times

Easy to navigate and simple to read, The Entrepreneur’s Book of Checklists is not written to be read from cover to cover, but more to become an invaluable source of reference at every stage of the small business journey. as important as an evangelist’s bible, or a car mechanic’s workshop, this book will be used often, heavily bookmarked and become a much worn friend.

Smart Retail: How To Turn Your Store Into A Sales Phenomenon, 2E

Richard HammondDiscover the secrets of retail and learn how to grow your sales and your career. This is the book to reveal what the most successful retailers in the world already know.


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Mastering Financial Modelling in Microsoft Excel: A Practitioner’s Guide to Applied Corporate Finance, 2E

Alastair L. DayWhether you are a finance professional or a business student, you will use numbers as a matter of course in analysing business performance and making decisions. These procedures and decisions could be so much better if you could use spreadsheets more effectivel. Most people could do with strenghthening their skills in this area. This book will help you to become more proficient in building and applying financial models, enabling you to get better, more accurate results, fast. This highly practical book and CD combination is an unrivalled compedium of techniques designed to save you time and help you become more productive.

ISBN-13: 9780273708063ISBN-10: 0273708066 520 pages Paper + CD Pub Date: 04/2007

Mastering Financial Calculations: A Step-by-step Guide to the Mathematics of Financial Market Instruments, 2E

Bob SteinerThe new rebranded and updated edition of the bestselling hands-on practitioner’s guide to the maths behind every key financial instrument and technique.


Strategic Risk Taking: A Framework for Risk Management

Aswath DamodaranIn finance and investing, risk has traditionally been viewed negatively: investors and companies can lose money due to risk, and therefore we typically penalize companies for taking risks. Most books on enterprise risk management focus strictly on hedging or mitigating risk. But the enterprise’s relationship with risk should be far more nuanced. Great companies become great because they seek out and exploit intelligent risks, not because they avoid all risk. Aswath Damoradan’s Strategic Risk Taking is the first book to take this broader view, encompassing both risk hedging at one end of the spectrum and strategic risk taking on the other. Damoradan helps you separate good risk (opportunities) from bad risk (threats), showing how to take advantage of the former while protecting yourself against the latter. He introduces powerful financial tools for evaluating risk, and shows how to draw on other disciplines to make these tools even more effective. Along the way, you’ll learn how to use risk to increase firm value, drive higher growth and returns, and create real competitive advantage.


Accounts Demystified: How to Understand Financial Accounting and Analysis, 5E

Anthony RiceAccounts Demystified is the definitive, user-friendly guide to the fundamental principles of accounting that no manager will want to be without. Whether you are the manager of a small company, a trainee accountant, an entrepreneur, a business studies student, an investor on the stock market or a manager in a big corporation − this book is for you. In fact it is for anybody who wants to be able to look at a balance sheet or profit and loss account and understand, digest and talk about the numbers, quickly and easily. In this 5th edition of the classic Accounts Demystified, Anthony Rice makes accounting astonishingly simple and pain-free.

New edition of the bestselling guide to understanding and using business accounts and accounting principles, written in a way that even the financially nervous novice can easily absorb.


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You and Your Money: A No-Stress Guide to Becoming Financially Fit

Lois A. Vitt, Karen L. MurrellThe authors present an easy, accessible approach to becoming more financially knowledgeable and self sufficient that is neither time-consuming nor complicated. The authors’ message is that becoming financially responsible can actually be achieved by reading this one book and developing the four fundamental human traits on which it is based: (1) a positive attitude; (2) being active in your own financial affairs; (3) reaching out to others in order to build a financial support system; and (4) planning ahead to cope with inevitable change and periodic loss. Readers do not need to learn economics or develop the vocabulary of finance. The authors take an original approach by demonstrating that the same life rules that allow some people to grow old gracefully can allow all consumers to grow financially secure.


Wants, Wishes, and Wills: A Medical and Legal Guide to Protecting Yourself and Your Family in Sickness and in Health

Wynne A. Whitman, Shawn D. GlissonA terminal diagnosis . . . a life-threatening disease . . . recognition of one’s own mortality . . . or simply planning ahead. These all lead individuals to contemplate difficult end-of-life decisions. But, when they do, they find themselves confused, desperately seeking guidance: about living wills, health care proxies, and their own care, wishes, and affairs. Dr. Shawn D. Glisson and Wynne A. Whitman help people face these issues every day − Glisson as a respected oncologist, Whitman as an experienced estate lawyer. Now, they’ve come together to give readers all the tools they need to make the best decisions for themselves and their families. This book doesn’t offer “one size fits all” answers. It provides the compassionate, up-to-date, plain-English guidance readers need to make their own decisions and stay in control of their lives.


Easy Money: How to Simplify Your Finances and Get What You Want Out of Life

Liz Pulliam WestonToday, you have to make more financial decisions than ever before. You must keep track of more details, too − about everything from retirement investments to credit cards to health insurance and the penalties for making mistakes just keep on escalating. But there’s a solution! In Easy Money, award-winning personal finance columnist Liz Weston introduces the “three pillars” of money simplification − consolidate, automate, and delegate. You’ll learn how to winnow down your choices, streamline your financial systems, and select strategies that will work for you as simply and efficiently as possible. Weston offers up-to-the-minute advice on using technology to alleviate money stress (and warns you against the technologies that can put you even further behind!) You’ll discover practical tips for reducing paper clutter, getting records under control, and even safeguarding your finances against identity theft. Along the way, Weston offers advice for simplifying every aspect of your financial life: spending, credit cards, mortgages, college and retirement savings, insurance, estate planning, and a whole lot more.


Worry-Free Investing: A Sure Way to Meet Your Lifetime Financial Goals

Zvi Bodie, Ian SykesWith information on secure government backed investments, and other little-known investment techniques, this clear and brief book is perfect for risk-adverse investors, or those that just want to protect their savings. With 6 steps to worry free investment, tips on controlling the risks you do decide to take and a companion website that breaks down all the maths for you, this is the ultimate book to take the stress out of investing for your future.


Let’s Get Real About Money: How to Manage Your Money Like the Best Personal Money Managers

Eric TysonWorried about your personal finances? Join the club. Here’s the hard, cold fact: your personal finances don’t just “happen.” They’re determined by your financial habits, both good and bad. Fortunately, you can develop and practice the good habits, and systematically eliminate the bad ones that stand in your way. Eric Tyson will show you how − step-by-step, and hands-on. More than five million people have benefited from Tyson’s best-selling personal finance books and award-winning columns. Now he brings together everything he’s learned over nearly 20 years, including financial management secrets and best practices most professionals never tell you about. For everyone interested in improving their personal financial situation for the long term, and saving for college, retirement, or other goals. Will also be valuable to financial advisors and organizations working with consumers, both for their own usage, and as gifts to their customers.


Brilliant Investing: What the Best Investors Know, Say and Do

Martin BamfordBrilliant Investing offers a clear route to investment success. Free from jargon and focusing only on what you need to know, you’ll be equipped with all the essential skills to make smart investment decisions in no time at all. You’ll not only learn how to make the most of your money, but how to ensure every investment decision you make is a brilliant one.

ISBN-13: 9780273714835ISBN-10: 027371483X 224 pages Paper Pub Date: 11/2007

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Banking on the House

Ken HarneyYour home equity is your most flexible, accessible asset. Now, award-winning real estate columnist Harney introduces dozens of practical ways to make the most of it. Harney will show you exactly how to grow your home’s equity, manage it as the centerpiece of your personal financial strategy, liquify it at lower cost, use it as your best insurance policy, and pass it on intact. You’ll find indispensable advice for every real estate market-especially, today’s volatile environment. Learn how to select a home that’ll build your equity faster . . . which home improvements are most (and least) profitable . . . how to choose the most cost-effective mortgages and credit lines . . . whether a reverse mortgage really makes sense for you . . . which tax strategies will best preserve your equity. Discover emerging mortgage concepts that may soon dominate the market, including equity-centric household financial accounts that integrate checking and savings, and can pay down mortgage debt faster than ever. Learn why an inactive, low or no-cost equity line may be your best and cheapest form of financial insurance. Above all, use this book to take control of your home equity so you can build it, protect it, even live on it.


Cocktail Economics: Discovering Investment Truths from Everyday Conversations

Victor A. CantoUtilizing a technique he learned while teaching economics to MBA students at the University of Chicago, Victor Canto uses anecdotes and easy-to-understand examples, analogies, and metaphors to provide simple, conversational, economic explanations to everyday problems and issues of interest. He then goes a step further by relating the discussions to basic investment principles and uses these examples to develop an investment strategy and process which individual investors can actually apply to their own portfolios. The focus of the book is on three things: (1) How does the economy work and how does understanding the economy help the reader become a better investor? (2) Why is it so important to balance “active” and “passive” investing strategies to become a more successful investor? (3) How can readers “read” economic cycles and make appropriate adjustments to their own portfolios?


Trend Following: How Great Traders Make Millions in Up or Down Markets (New Expanded Edition)

Michael W. CovelUsing 100 pages of easy-to-understand charts from top trend followers, Covel proves the strategy works − and shows why only a technical system based on following price trends can win over the long term. Covel presents more than a decade’s worth of data: information you’d otherwise pay a fortune to see presented this clearly. He also shows even more backtested trend following results, so you can gain even greater confidence in the method. Along the way, Covel thoroughly debunks misinformation and failed advice from pros who ought to know better. This timely book capitalizes on today’s intense volatility and uncertainty to give investors what they’re desperately searching for: a strategy that really works.


Wealth: Grow It, Protect It, Spend It, and Share It

Stuart E. LucasMore people are creating more wealth today than at any time in history. Even with the market dip in 2001-2003 the number of people with at least a million dollars in net worth is growing at nearly a double-digit annual rate. The dollars that they accumulate are growing even faster. The top 10 U.S. wealth management firms already employ 44,000 advisors to oversee $2.8 trillion in assets. America is also bracing for the largest intergenerational transfer of wealth in history. Reasonable estimates show an average of $1 trillion per year will be transferred from one generation of Americans to the next. With the ever-widening scrutiny that banks, brokerage houses, mutual funds, hedge funds, accounting firms, insurance companies and other wealth management firms are facing, consumers are more confused than ever about who to trust for good advice on managing their wealth. Lucas offers eight proven, easy-to-understand principles of integrated wealth management guideposts.



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The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities, 2E

Bernard BaumohlEvery day, stocks, bonds and currencies bounce around wildly in response to economic indicators like these. They’re monitored obsessively by the world’s leading money managers. Why? Because they provide crucial, subtle clues about the future of the market − and of individual investments. Now you can profit from these indicators just like the professionals do. You don’t need an economics degree, or a CPA − just this easy-to-read book. In plain English, renowned economic journalist Bernard Baumohl helps you find the numbers, understand their deepest meanings, and use your knowledge to make fast, smart investment decisions. For each key indicator, Baumohl presents a sample release, insider’s information on the indicator’s track record, and step-by-step instructions for decoding it. Baumohl covers both US indicators and the foreign indicators that are becoming increasingly important to investors. He answers key questions like: Which indicators are most likely to affect my personal investments or business? How does each indicator affect interest rates and bond prices? Stock prices? The value of the dollar? And what can these reports tell me where the economy’s really heading?


Invest Like a Shark: How a Deaf Guy with No Job and Limited Capital Made a Fortune Investing in the Stock Market

Jim DePorreAs an individual investor, you can run circles around the “whales” of Wall Street, if you invest like a shark! In Invest Like a Shark, Jim “Rev Shark” DePorre reveals how to maximize your most powerful advantages as a small investor: speed and flexibility. You’ll learn when to attack, how to move aggressively, how to stay flexible, and when to swim away in the face of danger. These disciplined investment techniques helped De Porre build a tiny nest egg into a huge fortune and transform his life. If you’re among the millions who use TheStreet.com or RealMoney.com, you know DePorre: his column is second in popularity only to Jim Cramer himself. And you may know his personal story, too: how he lost his hearing, career, and marriage . . . turned to online investing out of desperation, and succeeded beyond his wildest dreams. Now, in this fast-paced book, DePorre shows how you can do it, too. Discover why “buy and hold” may be the most dangerous thing you can do and why active trading can produce better results with less risk. Learn how to stay in motion, always looking for your “next meal” . . . move fast when there’s “blood in the water” . . . follow trends and feed on a frenzied crowd . . . make the most of technical analysis and small caps . . . grasp the tremendous power of cash . . . profit from other investors’ greed, fear, euphoria, despair, and stupidity. Stop settling for mediocre results: invest like a shark, and take a bigger bite!


The Investor’s Guide to Forecasting Share Prices: Ten Ways to Make Accurate Predictions

Alpesh PatelThe key to investment success is how well you can forecast share prices. If this was easy, then everyone would be doing it, but now Alpesh Patel, the bestselling author of Trading Online and a regular FT columnist, has written the ultimate guide to forecasting to help you improve your market predictions. This book comes with an accompanying CD full of additional investment tips and tools.

ISBN-13: 9780273704560ISBN-10: 0273704567 304 pages Paper + CD Pub Date: 12/2007

Full of Bull: Do What Wall Street Does, Not What It Says, To Make Money in the Market

Steve McClellanHow do you read between the lines, decipher the analysts’ insider code, put the research in context, and actually use it to make money? Read Full of Bull by Stephen McClellan. For decades, McClellan was one of the Street’s leading analysts. He knows exactly how the game is played. In this book, for the first time, he reveals those secrets and deliberate deceptions, putting you on a level playing field with the world’s biggest institutional investors. You’ll learn how to do what Wall Street does, not what it says . . . uncover analysts’ hidden influences, biases, and blind spots; react appropriately to upgrades, downgrades, and stock price targets; decide which research to ignore completely; bring a clear eye to company announcements and media events; avoid common errors individual investors make when they use research. Then, drawing on his immense experience analyzing the world’s most prominent companies, McClellan also shows how to do your own research, systematically evaluate a company’s investment prospects, and make investing decisions based on core principles that work. Forthright and bold, Full of Bull offers objective, focused guidance you should be getting from your broker but aren’t!


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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS

Jeffrey GitomerEvery business winner has one thing in common: a YES! Attitude that’s powerful enough to help them achieve the impossible! When you’ve got a YES! Attitude, you assume everything will start with “YES!” . . . and you’ll find a way to “YES!” even when the first, second, and third answer you hear is “NO!” You say you weren’t born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world’s #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers). Gitomer knows more about attitude than anyone. Now he’s brought those lessons together in a book you can read in one sitting . . . a book that’ll change your life! What makes this book unique? It’s not just “inspiration”: it’s a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You’ll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment . . . discover 20.5 “attitude gems” that capture the value of thousands of dollars of books and courses . . . learn how to overcome the 10.5 most dangerous “attitude busters” . . . then learn how to maintain your YES! Attitude every day, for the rest of your life! Don’t just read this book once: study it, live it − and win!


Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Leonard M. Lodish, Howard L. Morgan, Shellye ArchambeauThe Entrepreneurial Marketing techniques, concepts, and methods the authors provide will help a venture make more money − extraordinary money − on a sustainable basis. The reader will be able to position and target their product/service offering to leverage their firm’s distinctive competitive advantages, and make companies not only more effective in their marketing, but more efficient than their competition as well. The book begins by explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution, all from the standpoint of an entrepreneurial marketer. It then goes on explain how to create marketing efforts that will have greater impact, including relationship and brand management.


Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

Jeffrey GitomerJeffrey Gitomer’s Little Green Book of Getting Your Way digs deep into the 9.5 elements that make getting your way, and persuasion, happen. By breaking down the elements, readers will begin to understand, take action, become proficient, and then master the ability to get their way. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader’s ability to write and sell persuasively. The book talks about the persistence that enables getting your way. He brings the Benjamin Franklin quote “If at first you don’t succeed, try, try again” to the Gitomer level of “You only fail when you decide to quit,” and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.


Selling Blue Elephants: How to Make Great Products that People Want Before They Even Know They Want Them

Howard Moskowitz, Alex GofmanWhat was life like before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Customers can actually help companies create their next product. Rule Developing Experimentation (RDE) is a solution-oriented learning experience. RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can’t articulate the need, much less the solution. The book begins by presenting best practices in the RDE from some of today’s top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation and design, and goes on to examine its possible uses in the international, political, bioinformatics, and finance areas.


The Self-Destructive Habits of Good Companies: . . . And How to Break Them

Jagdish N. ShethWhy do so many good companies go bad? In this book, the authors describe the companies that were once though of as great companies − A&P, Sears, Xerox, Kodak, GM, Corning, Atari, Wang − and how they ended up self-destructing. Readers of The Self-Destructive Habits of Good Companies . . . And How to Break Them can avoid the mistakes of these companies and have had a chance to go into turnaround, and perhaps go on to greater heights and greater profits. This book identifies seven dangerous habits even well-run companies fall victim to: denial, complacency, overdependence on traditional competencies, competitive myopia, an obsession with volume, rising culture conflict and turf wars, arrogance. It then will help the reader diagnose their own company. Most important, they’ll find specific, detailed techniques for “curing” or better yet, preventing, every one of these self-destructive habits.


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Smarter Selling: Next Generation Sales Strategies to Meet Your Buyer’s Needs − Every Time

Keith Dugdale, David LambertSmarter Selling gives you an immediate applicable method for understanding your personality and that of the buyers you deal with. It demonstrates why it is critical that the first comes before the second, but more than that, it provdes you with simple tools and approaches tested by leading organisations, to help you build deeper, more trusting and more successful relationships with your buyers so that you outperform the competition every time.


What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

Ryan Mathews, Watts WackerStorytelling is a universal human activity. It is universal in that every society, at every stage of history, has told stories. It is human because stories are how people tell each other who they are; where they came from; how they are different from their neighbors; what they worship; and what they believe. Stories capture a people’s memory of their past and their hopes for the future. Businesses tell stories all the time, but without the discipline of the trained storyteller. Storytelling has a wide variety of business applications, many of which go all but ignored today. In a commercial world where consumers are bombarded by a multitude of often conflicting stories, and where they are no longer satisfied with being members of a passive audience, it is more critical than ever that formal storytelling be adopted as a business tool. Not only do today’s storytellers need to know how to craft a story, they now carry the added burden of crafting a context for that story, providing a back story that makes their main story credible. What’s Your Story? offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.


The Secrets of Selling: How to Win in Any Sales Situation

Geoff King


Throw Out What You Know About Marketing: Reengineer for Topline Growth

Hunter HastingsThe book provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth − building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and redesigning the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future − and it works!


The Secrets of Selling is the first book to bring this vital knowledge together in one place. Clearly, concisely and engagingly written, you will wonder what you ever did without it. If you follow its advice you will have as much sales knowledge as the very best and most experienced sales people, and your life will be a whole lot easier. It offers a whole host of tips, guidelines and background information that is useful, immediately applicable, grounded in common sense but not commonly known.

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How to be a Complete and Utter Failure in Life, Work and Everything: 44 ½ Steps to Lasting Underachievement, 2E

Steve McDermottHow to be a complete and utter failure turns the concept of self-improvement on its head, and offers a total antidote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. Delivered in fast, easily digestible chunks, and in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not taking personal responsibility for your life, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy.


The Confidence Plan

Sarah LitvinoffWith her ten-step plan for building confidence, Sarah Litvinoff shows how anyone can achieve a more fulfilling and positive life. Her friendly, personal approach helps readers to regain their self worth, learn to trust their instincts and take small, positive steps toward building a lasting and life-enhancing confidence.


The Happiness Plan: How to Have More of the Things that Make You Happy

Carmel McConnellThe Happiness Plan is therefore well timed and offers an accessible set of simple observations about how any individual can be happier, here and now, by choice, self-awareness and practice. It offers a set of scenarios – types of happiness – with a plan and provocative questions to involve the reader in a process of defining happiness according to his or her own values. The Happiness Plan is your guide to a happy life. Recognising that happiness takes many different forms, there are six different plans to choose from – you may wish to follow all of them or just a few, it’s up to you.

Change a goal. Change a habit. Change a life.


How To Be Brilliant, 2E

Michael HeppellThis new edition of How to be Brilliant will give you many clear examples and stories to show you how to overcome barriers that hold you back. You’ll learn how to develop a clear vision for a brilliant future and communicate with your friends, family and colleagues at a higher level.

With this foundation you’ll be ready to build a 90-day plan to achieve your short-term goals. You’ll discover new levels of enthusiasm and energy, be proactive when faced with challenges and have over 50 tools at your disposal which you can use to move you to the next level – where you deserve to be.


Persuasion: The Art of Influencing People, 2E

James Borg“This book should be on every individuals bookshelf!” − Sir John Harvey Jones

We all rely heavily on our persuasive powers everyday and success in persuasion is down to a combination of self-assessment and situational assessment − being aware of what’s going on side you and what’s happening around you. Persuasion exposes the set of golden behavioural rules that will boost your persuasive powers.


The Truth About Negotiations

Leigh ThompsonLife is a negotiation. Negotiation, whether it’s a job offer, contract discussion, decisions between colleagues or customers, is an elemental part of one’s professional life. At home, we need to resolve differences with spouses and convince kids to do their homework. The Truth About Negotiations explains why great negotiators are taught (not born) and why your BATNA is key.


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The Creative Thinking Plan: How to Generate Ideas and Solve Problems in Your Work and Life

Guy ClaxtonAn ability to think productively and to innovate when problem solving and looking for new business or creating new products is essential for our own career development and business growth. The authors contend that being smart today means we have to be flexible in relation to the circumstances in which we find ourselves. As demands upon us, markets and our circumstances change we need to be able to respond to them positively in order to be able to innovate, problem solve and work effectively with others.

Here, in this comprehensive guide Guy Claxton and Bill Lucas enable each of us to develop our skills of creativity and innovation to meet the challenges we face in our personal and professional lives.


Brilliant Idea

We all know that creating ideas and making them work is the route to business growth and individual career success. But how we make our ideas successful is not always clear. Ideas can seem elusive and the process of developing them as opportunities that colleagues and organisations are willing to back is often daunting and full of setbacks. However, if you get an idea right the rewards are great. Here, Douglas Miller takes us through the life cycle of ideas so that each of us can learn how to create robust ones that work and follow them through for success.

ISBN-13: 9780273714804ISBN-10: 0273714805 Pub Date: 11/2007

Brilliant Life Coach: 10 Inspirational Steps to Transform Your Life

Annie LionnetThink of your life as a journey and Brilliant Life Coach as your map. Firstly, a fun and thought provoking quiz will help you to determine where you are in the here and now and which areas of your life you would most like to change. Then, step by step, Brilliant Life Coach will guide you through the process of achieving your goals. From the most common things that hold you back to inspirational tips designed to motivate you and keep you on track, Brilliant Life Coach will give you the practical tools and inspiration with which to change your life.


Douglas Miller

Just Ask the Right Questions to Get What You Want

Do you know what holds you back more than anything else? Ian Cooper believes the answer is simple: we are all held back by our failure to ask for what we want. He believes that by asking the right questions of others and ourselves we can all achieve personal and business success.

Ian Cooper will put you on the path to success by showing you how toUnderstand the golden rules of asking Master the Technology of Questions Develop a mindset that’s always ready to Just Ask Find the right questions to ask in different situations Ask the questions that will do the most to enhance your life and work

Success is always out there, you just need to know how to ask.

•••••

Ian Cooper


How to Make an Impact: Influence, Inform and Impress with Your Reports, Presentations and Business Documents

This book will teach you how to show information clearly so that it informs, influences and impresses and makes the biggest possible impact. It guides you through the most effective ways of using all forms of presenting information – reports, tables, charts, slides, flowcharts and more. This book is for any business person who wants to increase the impact of their reports, presentations and information. And for even greater results, share the techniques with your team as well – so that they can give you notes, reports and presentations that you can grasp quickly and easily.

ISBN-13: 9780273713326ISBN-10: 0273713329

Jon Moon

224 pages Paper Pub Date: 10/2007

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Power at Work: The Art of Making Things Happen

Jo OwenPower is an enigma. It comes and goes, and can leave us devastated or exhilarated. It is something many of us desire, but, equally, many of us repel.

Whatever the case, power is a driving force: it makes things happen. If we learn to access it, control it, use it and, most importantly, use it well, it is one of the most effective means to achieving personal and professional success. Power at Work: The Art of Making Things Happen shows you how.


Brilliant Answers to Tough Interview Questions: Smart Answers to Whatever They Can Throw at You, 3E

Susan HodgsonWhat everybody worries about before the interview is what they are going to be asked, and how they should answer it. This book is packed with over 200 of the most commonly asked interview questions − the tricky ones, the hidden meaning ones, the sly ones and the downright tough ones. And for each question, the book offers one or more ideal answers, to show you exactly what the employer wants you to say − and how to say it.


Brilliant Job Hunting: Your Complete Guide to Getting the Job You Want, 2E

Angela FaganJob hunting. It’s time consuming, it’s hard work and it’s very stressful. What kind of job do I really want? Where should I start looking? Is my CV up to scratch? Which are the best online jobsites? How do I make sure I do well in the interview when I finally get one? And how do I cope if I don’t?

Now in its second edition, this is the no waffle, no fuss guide for the smart job hunter has been fully revised and updated, with lots of new material on online recruitment.

It’s a complete start-to-finish manual, from writing your CV, to where to look for jobs, interview techniques and how to negotiate a job offer. It covers all elements of job hunting in practical detail in one concise informative guide, and provides a straightforward and honest look at the recruitment market.


Brilliant Interview, 2E

Ros JayThe revised and updated complete interview guide from the market leading “Brilliant” jobhunting book series. The only book to be based on what recruiters really want to hear you say and see you do at interview.


Brilliant Tactics to Pass Aptitude Tests: Psychometric, Numeracy, Verbal Reasoning and Many More, 2E

Susan HodgsonThis book will include comments from employers who use the tests, psychologists who design the tests and applicants who have faced such selection tools. Readers will be able to work through several tests to assess their own ability and they will also know why employers use such tests, what types of performance they are really trying to assess and how test results are weighted against other selection methods. The bottom line is that job applicants do get very worried about selection tests – even personality tests make them feel uncomfortable – so this book provides reassurance and plenty of genuine work-through examples. It covers everything right down to test anxiety, test simulations and misuse of tests.


CEO of Me: Creating a Life the Work in the Flexible Job Age

Ellen Kossek, Brenda LautschYou are the CEO of your life: you, and nobody else. You can establish the new rules that will help you achieve true balance between work and the rest of your life. And if you don’t do it, nobody else will. Now is the time to take control, and this is the book that will get you there. CEO of Me is like no other “work-life balance” book you’ve ever seen: there are no clichés here, and no one-size-fits all solutions. Instead, Drs. Ellen Kossek and Brenda Lausch help you identify which of six worklife “patterns” you fit into and how to move towards a pattern that’s more productive and comfortable for you, one step at a time. As leaders of North America’s largest research projects on work/life balance, Kossek and Lausch are singularly well-qualified to write this book. Drawing on their unparalleled research insights, they show how to identify the personal triggers that cause you the greatest stress . . . make the small changes that make the biggest difference . . . make technology work for you, not against you . . . redraw the lines between work and family as your life changes . . . master powerful strategies for managing yourself, your colleagues, and your supervisors . . . leverage emerging work options that are available to our generation for the first time. The authors’ radical new approach will transform the way you view both your work and your life and help you make the practical changes that lead to true fulfillment.


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Directory of Vocational and Further Education 2007/2008

The Directory of Vocational and Further Education gives comprehensive coverage of vocational and further education college provision available in the UK. The directory also covers central and local government education provision, as well as independent further education, standard settings and awards bodies, assessment, employment and careers, and other assorted educational organisations.

It offers a good comprehensive listing of further education provision available nationwide, plus a general coverage of both central and local government information, offering a one-stop shop for people in the further education field.

Pearson Education


Education Yearbook 2007/2008

The Education Yearbook 2007/2008 contains information on over 20,000 education professionals and is designed to be a one-stop guide to the world of education. It is the flagship title within our directory list. Compiled by a dedicated team with the help of local authorities and other key statutory and voluntary bodies to ensure complete accuracy, the directory includes:

names and contact details of all key personnel in LEAs, central government, professional associations, and other related organisations public and private sector secondary educational establishments education equipment suppliers information on restructured career services

•

•••

Pearson Education


Which MBA?, 19E

Now in its 19th edition, Which MBA? is the most authoritative and prestigious guide to mBas and executive education around the world.

With an unbiased and detailed assessment of executive education degrees, this book, through its history of solid sales, is firmly established within the trade as one of the best. As with previous editions, there is a focus on skills and the different executive education programmes available, but the latest edition also includes two new chapters.

The first is on MBA themes, including the types of MBA’s available, the experience and qualifications student needs, and the practical issues including applications and costs.

The second chapter explains the core subjects that make up the MBA curriculum and looks at the soft skills of leadership, what employers are looking for, which schools are renowned in each subject area and the role of the internship and placement within the MBA.

ISBN-13: 9780273714415ISBN-10: 0273714414

George Bickerstaffe

528 pages Paper Pub Date: 09/2007

Stress Free Parenting

Ain’t Misbehavin’ How to understand your child’s behaviour and get the best from them

Focussing on behaviour and how to cope when it gets out of hand, this book aims to reassure parents and help them to consider the expectations they have of both their child and themselves.

Readers will find out what is considered usual behaviour for children at different ages and examines reactions to key events such as the introduction of a new sibling and major changes in family life. It explores common sociability issues such as fighting, biting, kicking and defiance and advises parents on how to handle them with expert and well established techniques.


Meals Without Tears How to get your child to eat healthily and happily

Issues around food, eating and diet are one of the most common problem areas for parents. It is one area where young children can exercise the most control and parents can really feel like they are failing their child if they are unable remedy fussy and faddy eating, refusal to eat and bad behaviour at the dinner table.

This book will offer practical solutions and top tips on helping children develop positive eating habits. The book contains detailed information on diet and nutrition, how to avoid obesity and eating disorders and how to deal with fussy eating, bad table manners and introducing new foods.


Best of Friends How to help your child make friends with confidence

Although we think that making friends as a child comes naturally, for some children it can be a difficult, scary and worrying prospect. Shyness, lack of confidence and, sometimes, plain selfishness can stand in the way of a child developing meaningful and lasting friendships.

This excellent new book sets out to help parents understand friendship, why it’s so important and how they can help their child make and keep friends.

Readers will find tips on building and augmenting their child’s confidence and self-esteem, helping them to develop positive behaviour and learning how to share, negotiate, influence and defend. The book also contains valuable advice on bullying; how to recognise it’s happening, the effect it may have on the child and how to deal with it.


Silent Nights How to develop a peaceful sleeping routine

The idea of a child sleeping peacefully through the night is wonderful. But for many parents it is only a dream rather than reality. Patterns and routines that parents allow to evolve when their child is a baby can come back to haunt them as they grow in to childhood.

In this practical and easy-to-access book, parents will find useful and pertinent advice on all aspects of sleep, sleep routines and how to avoid and handle broken nights.ISBN-13: 9780273714309

ISBN-10: 0273714309 192 pages Paper Pub Date: 10/2007

Laverne Antrobus Rana Conway

Hilary Pereira Pat Spungin

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Make Me a Baby: The Essential Guide to Conception, Pregnancy and Birth

Simon AtkinsIn this Essential Guide to Conception, Pregnancy and Birth, Dr. Simon Atkins unravels the science and presents the latest and most reliable evidence for making babies.


How to Help Your Child Read and Write: A Groundbreaking Guide for Every Parent of Children from Birth to Eleven Years

Dominic WyseEvery parent wonders when they should start teaching their child to read and write, what kinds of books they should read and how to help their child to learn. Answers to all these questions, and many more, are given in this straightforward, accessible and practical parent’s guide to early literacy.


The Parents’ Book of Checklists: From Toddlers to Teenagers: What to Know, What to do, What to Say

Sally CoulthardCovering key events in the life of parent and child, this book advises parents on wide-ranging essential subjects such as safety, food, sleep and having fun, all in a simple, succinct and easy-to-use “list” format.


They Started It!: How to Help Your Kids Get Along Better

Sacha BaveystockCompetition, fighting and jealousy between children is real, sometimes relentless and it can severely disrupt family life. This book challenges the idea that sibling rivalry is a natural part of family life. Using real life case studies this informative guide will help parents recognise the differences between their children, encouraging individuality, whilst helping them to live peacefully alongside each other. Using a broad range of case studies, this book draws on the experiences of a variety of parents, exploring both their own childhood sibling relationships and those of their children. It explores the nature of what it means to be a sibling, and offers advice for parents on how to improve relationships for the whole family.


The Single Parent’s Handbook: Practical Advice and Essential Tips to Make the Most of Your Family Life

Rachel MorrisA practical and wide-ranging handbook, offering practical advice, tips and direction to single parents and helping them find happiness and contentment for both themselves and their children.


The Rules for Parenting

Richard Templar

ISBN-13: 9780273711476ISBN-10: 0273711474 Paper Pub Date: 11/2007

Being a parent isn’t easy. There are so many things we should and shouldn’t do and so many people to tell us what is right and wrong. Having children may be one of the biggest challenges of your life, but nobody said you and had to be a perfect parent and have perfect children.

Rules of Parenting puts things in perspective.

From getting the right attitude to everyday parenting, Rules of Parenting offers you some simple guiding principles to help you through both the early and later years of parenting. Most importantly, it shows you how to remain sane, keep your sense of humour and be a great parent.

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Get By A Great New Range of Travel Language Courses

Publish in May 2007

This handy language reference guide with tourist and travel tips,

thousands of essential phrases and words and a two-way mini

dictionary, will help you get more from your trip abroad. More

than just a phrasebook, this is a new all-in-one travel language

pack perfect for holiday-makers, city-breakers, business travellers

and anyone looking to get the more from their trip.

Title Format ISBN-13 ISBN-10

Get By In French Paper 9781406612608 140661260X

Get By In French Travel Pack Paper + CD 9781406612592 1406612596

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Get By In German Travel Pack Paper + CD 9781406612622 1406612626

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Get By In Italian Travel Pack Paper + CD 9781406612684 1406612685

Get By In Portuguese Paper 9781406612721 1406612723

Get By In Portuguese Travel Pack Paper + CD 9781406612714 1406612715

Get By In Spanish Paper 9781406612752 1406612758

Get By In Spanish Travel Pack Paper + CD 9781406612745 140661274X

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Phrase Book & Dictionary The Ideal Companion to Any Trip

Publish in July 2007

Compact and easy to use, this 224-page handy guide includes

travel and language tips plus a two-way mini-dictionary. You can

build your sentences and develop your language skills. Features a

menu-reader and pronunciation guide.


Mandarin Phrase Book and Dictionary Paper 9781406612103 1406612103

Polish Phrase Book and Dictionary Paper 9781406612110 1406612111

Turkish Phrase Book and Dictionary Paper 9781406612134 1406612138

Arabic Phrase Book and Dictionary Paper 9781406612080 1406612081

Japanese Phrase Book and Dictionary Paper 9781406612097 140661209X

Russian Phrase Book and Dictionary Paper 9781406612127 140661212X


French Phrase Book and Dictionary Paper 9780563519188 0563519185

German Phrase Book and Dcitionary Paper 9780563519195 0563519193

Greek Phrase Book and Dictionary Paper 9780563519225 0563519223

Italian Phrase Book and Dictionary Paper 9780563519201 0563519207

Portuguese Phrase Book and Dictionary Paper 9780563519232 0563519231

Spanish Phrase Book and Dictionary Paper 9780563519218 0563519215

Also Available

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Talk A Best-selling Course for Absolute Beginners

Talk is a clear, simple and successful way to learn and gives you the best grounding in the basics of your chosen language.

Its step by step approach presents the main language of the course in ten units. Closely linked to the course book, the audio

allows you to develop your listening and speaking skills.

Product Title Format ISBN-13 ISBN-10

Talk Mandarin Chinese Book Paper 9781406614015 1406614017

Talk Mandarin Chinese Pack Paper + CD 9781406614008 1406614009

Talk French Pack Paper + CD 9780563520108 0563520108

Talk German Pack Paper + CD 9780563520191 0563520191

Talk Greek Pack Paper + CD 9780563520221 0563520221

Talk Italian Pack Paper + CD 9780563520160 0563520167

Talk Japanese Pack Paper + CD 9780563520313 0563520310

Talk Portuguese Pack Paper + CD 9780563520252 0563520256

Talk Russian Pack Paper + CD 9780563520283 0563520280

Talk Spanish Pack Paper + CD 9780563520139 0563520132

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Talk 2 A Perfect Language Course for Post Beginners

Publish in July 2007

Are you one of hundreds of thousands of language learners that have already found success in your studies with the Talk series?

Perhaps you now want to take your learning a stage further. Talk 2 is the ideal course for you to improve your understanding

of the language.

Product Title Format ISBN-13 ISBN-10

Talk French 2 Book Paper 9781406612875 1406612871

Talk French 2 Pack Paper + CD 9781406612837 1406612839

Talk Italian 2 Book Paper 9781406612905 1406612901

Talk Italian 2 Pack Paper + CD 9781406612844 1406612847

Talk Spanish 2 Book Paper 9781406612943 1406612944

Talk Spanish 2 Pack Paper + CD 9781406612851 1406612855

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Publish in Sept 2007

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FOR more than a quarter of a century, York Notes have been helping students to get the inside track on many of the best

known literacy classics. They are now firmly established as the favourite and most comprehensive literature guides.

Key Stage 3Crammed full of analysis, exam advice and all you need know to get the inside track on the texts, these brand new guides will be a must for students aged 13-14 years studying Shakespeare.

GCSEThese market-leading guides are packed full of features to help students get the most from the literature they are studying. Written by GCSE examiners and teachers they contain detailed summaries, commentaries on key themes, characters, language and style; illustrations; exam advice and much more.

AdvancedWith a fresh and accessible approach to English literature, these guides are designed to meet the needs of today’s A-level and undergraduate students. Written by established literature experts, York Notes Advanced provide students with sophisticated analysis of the text, a range of critical perspectives and wider contexts.

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The Buzan Study Skills Handbook: The Shortcut to Success in Your Studies with Mind Mapping, Speed Reading and Winning Memory Techniques

Tony Buzan

ISBN-13: 9781406612073ISBN-10: 1406612073

How to Succeed in Exams and Assignments

Kathleen McMillan, Jonathan Weyers

ISBN-13: 9780273713593ISBN-10: 0273713590

How to Write Dissertations and Project Reports


ISBN-13: 9780273713586ISBN-10: 0273713582

How to Write Essays and Assignments


ISBN-13: 9780273713579ISBN-10: 0273713574

The Smarter Student: Study Skills and Strategies for Sucesss at University


ISBN-13: 9780273714491ISBN-10: 027371449X

Effective Study Skills

Geraldine Price, Pat MaierISBN-13: 9781405840736ISBN-10: 1405840730

LawUnderstand quickly. Revise effectively. Take exams with confidence.

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David Peterson del Mar June Hannam Rosemary O’Kane

D.G. Williamson John Tosh

Richard North & Joe Allard

Patrick Delaforce Ian Beckett Jeremy Tambling

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Sometimes, even with all the best intentions you’re not physically able to actually sit down and find time to read all those management books you’ve bought. If that sounds rather familiar, then the selection of audio products below will be absolutely perfect for you.

The ability to listen to hints, tips, advice and case studies, whilst you’re on the go!

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The Natural Heritage of Singapore, 2E

This book provides the comprehensive basis to understanding the natural history of Singapore. With the threat of climate change, biodiversity loss and other environmental problems around the world, Singaporeans are becoming more aware that conserving nature and a green environment is important for their own well-being. To fully appreciate and protect nature, we must learn about its past and its present in order to benefit from its future and the great value it holds.

Hugh T. W. Tan, L. M. Chou, Darren C. J. Yeo, Peter K. L. Ng


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Coming Soon

The Truth About Series offers in each book the collected and distilled knowledge on a topic and shows you how you can use this knowledge in your daily life. With an “aha” on every page, information is presented in a clear and accessible style that the reader can easily reference. Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions. Each Truth is a tool to make you more successful.

Books in the series cover need-to-know topics: evergreen, non-trendy issues people face in their professional, financial, and personal lives. Authors are carefully selected authorities with extensive knowledge and experience in the area they are writing about. Aiming to provide readers with information not based on personal views or biased research, these authors have culled through the literature and discovered information about important topics that readers need to know and likely haven’t heard before − providing “the truth” about the topic.

Coming Soon

Title ISBN-13 ISBN-10

The Truth About Getting the Best From People 9780132354912 0132354918

The Truth About Presenting 9780132354967 0132354969

The Truth About Scams 9780132333856 0132333856

The Truth About Change 9780132354622 0132354624

The Truth About Decision Making 9780132354639 0132354632

The Truth About Getting Organized 9780132332941 0132332949

ISBN-13: 9780132381864ISBN-10: 0132381869

ISBN-13: 9780132346030ISBN-10: 0132346036

ISBN-13: 9780136007364ISBN-10: 0136007368

The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series: Your fast-track to business success.

ISBN-13: 9780273710950ISBN-10: 0273710958

ISBN-13: 9780273710974ISBN-10: 0273710974

ISBN-13: 9780273708261ISBN-10: 0273708260

ISBN-13: 9780273710967ISBN-10: 0273710966

Title ISBN-13 ISBN-10

Mastering Credit Derivatives 9780273714859 0273714856

ISBN-13: 9780273704447ISBN-10: 0273704443

ISBN-13: 9780273708063ISBN-10: 0273708066

ISBN-13: 9780273709787ISBN-10: 027370978X

ISBN-13: 9780273688662ISBN-10: 0273688669

ISBN-13: 9780273659785ISBN-10: 0273659782

The Mastering Series are your practical guides to gaining the knowledge you need to succeed in the financial world. With the very latest practical examples, exercises and templates used throughout for ease of understanding, The Mastering Series covers every aspect of the topic from the basic essential skills you need to perform your job effectively to the more advanced skills to get you to the top. Written by practitioners for practitioners, these books give you just what you need − and nothing more − to succeed in finance. Several of the titles also come with companion CDs to allow you to put the book’s ideas into action straightaway. The Mastering Series: Practical, comprehensive, essential.

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TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE A A Woman Of No Importance, York Notes (Advanced) Oscar Wilde 9781405861793 1405861797 44Accounts Demystified: How To Understand Financial Accounting And Analysis, 5E

Anthony Rice 9780273714927 0273714929 18

Achieve Leadership Genius: How You Lead Depends On Who, What, Where, And When You Lead

Drea Zigarmi, Susan Fowler, Dick Lyles

9780132353762 0131741713 12

All My Sons, York Notes (Advanced) Arthur Miller 9781405861809 1405861800 44Arabic Phrase Book And Dictionary BBC Active 9781406612080 1406612758 40 B Banking On The House Ken Harney 9780131575745 0131575740 21Beowulf And Other Stories: A New Introduction To Old English, Old Icelandic And Anglo-Norman Literatures

Richard North & Joe Allard 9781405835725 1405835729 48

Brilliant Answers To Tough Interview Questions: Smart Answers To Whatever They Can Throw At You, 3E

Susan Hodgson 9780273714644 0273714643 33

Brilliant Business Plan: How To Write A Winning Business Plan - And Plan A Brilliant Business

Richard Stutely 9780273705932 0273705938 9

Brilliant Idea Douglas Miller 9780273714804 0273714805 31Brilliant Interview, 2E Ros Jay 9780273714903 0273714902 34Brilliant Investing: What The Best Investors Know, Say And Do Martin Bamford 9780273714835 027371483X 20Brilliant Job Hunting: Your Complete Guide To Getting The Job You Want, 2E

Angela Fagan 9780273714705 0273714708 33

Brilliant Life Coach: 10 Inspirational Steps To Transform Your Life Annie Lionnet 9780273714910 0273714910 31Brilliant Manager, 2E Nic Peeling 9780273714637 0273714635 11Brilliant Negotiations: What Brilliant Negotiators Know, Say And Do Nic Peeling 9780273712350 0273712357 10Brilliant Networking: What The Best Networkers Know, Say And Do Steven D'Souza 9780273714842 0273714848 11Brilliant NLP (Audio CD) David Molden, Pat

Hutchinson9780273709930 0273709933 50

Brilliant NLP: What The Most Successful People Know, Say And Do David Molden 9780273707899 0273707892 The Classics

Brilliant Project Management: What The Best Project Managers Know, Say And Do

Stephen Barker, Rob Cole 9780273707936 0273707930 1

Brilliant Tactics To Pass Aptitude Tests: Psychometric, Numeracy, Verbal Reasoning And Many More, 2E

Susan Hodgson 9780273714941 0273714945 34

C Capitalism Paul Bowles 9780582506091 0582506093 47Capitalism At The Crossroads: Aligning Business, Earth, And Humanity, 2E

Stuart L. Hart 9780136134398 0136134394 3

Cat On A Hot Tin Roof, York Notes (Advanced) Tennessee Williams 9781405861816 1405861819 44CEO Of Me: Creating A Life The Work In The Flexible Job Age Ellen Kossek, Brenda

Lautsch9780132349994 013234999X 34

Change To Strange: Create A Great Organization By Building A Strange Workforce

Daniel M. Cable 9780131572225 0131572229 1

Charles I Richard Cust 9781405859035 1408590322 48Cocktail Economics: Discovering Investment Truths From Everyday Conversations

Victor A. Canto 9780132432733 0132432730 22

Communism Mark Sandle 9780582506039 0582506034 47Competing In A Flat World: Unleashing The Power Of Network Orchestration

Jerry (Yoram) Wind, William Fung, Victor Fung

9780132332903 0132332906 7

TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE D Directory Of Vocational And Further Education 2007/2008 Pearson Education 9780132405454 0132405458 35Do The Right Thing: How Dedicated Employees Create Loyal Customers And Large Profits

James F. Parker 9780132343343 0132381869 14

E Easy Money: How To Simplify Your Finances And Get What You Want Out Of Life

Liz Pulliam Weston 9780132383837 0132383837 19

Education Yearbook 2007/2008 Pearson Education 9780132405461 0132405466 35Effective Study Skills Geraldine Price, Pat Maier 9781405840736 1405840730 46Environmentalism David Peterson del Mar 9780582772977 0582772974 47 F Fast Projects: Project Management When Time Is Short Fergus O'Connell 9780273712336 0273712330 3Fast Strategy: How To Think Fast And Act First To Get The Results You Want

Yves Doz, Mikko Kosonen 9780273712442 0273712446 10

Feminism June Hannam 9780582506084 0582506085 47French Phrase Book And Dictionary BBC Active 9780563519188 140661212X 40From Acorns: How To Build A Brilliant Business, 2E Caspian Woods 9780273712527 0273712527 15Ft Guide To Business Start Up 2008 Sara Williams 9780273714873 0273714872 16Full Of Bull: Do What Wall Street Does, Not What It Says, To Make Money In The Market

Steve McClellan 9780132360111 013236011X 24

Funky Business Forever: How Capital Makes Talent Dance, 3E Kjell Nordstrom, Jonas Ridderstrale

9780273714132 0273714139 9

G German Phrase Book And Dictionary BBC Active 9780563519195 1406612138 40Get By In French BBC Active 9781406612608 0563519231 39Get By In French Travel Pack BBC Active 9781406612592 0563519215 39Get By In German BBC Active 9781406612639 1406614017 39Get By In German Travel Pack BBC Active 9781406612622 1406614009 39Get By In Greek BBC Active 9781406612660 1406612839 39Get By In Greek Travel Pack BBC Active 9781406612653 0563520191 39Get By In Italian BBC Active 9781406612691 0563520221 39Get By In Italian Travel Pack BBC Active 9781406612684 1406612847 39Get By In Portuguese BBC Active 9781406612721 0563520310 39Get By In Portuguese Travel Pack BBC Active 9781406612714 0563520256 39Get By In Spanish BBC Active 9781406612752 0563520280 39Get By In Spanish Travel Pack BBC Active 9781406612745 1406612855 39Giant Steps In Management: Creating Innovations To Change The Way You Work

Julian Birkinshaw 9780273712923 0273712926 11

Greek Phrase Book And Dictionary BBC Active 9780563519225 0563519185 40Grow Your Business Week By Week: The 26 Week Programme To A More Successful Business

Steve Parks 9780273712152 0273712152 16

H High Windows, York Notes (Advanced) Philip Larkin 9781405861823 1405861827 44How To Be A Complete And Utter Failure In Life, Work And Everything: 44 1/2 Steps To Lasting Underachievement, 2E

Steve McDermott 9780273706076 0273706071 29

How To Be An Entrepreneur (Audio CD) Steve Parks 9780273709961 0273709968 50How To Be Brilliant - Live (Audio CD) Michael Heppell 9780273704911 0273704915 50How To Be Brilliant, 2E Michael Heppell 9780273714514 0273714511 30

Title Index

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TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE H How To Help Your Child Read And Write: A Groundbreaking Guide For Every Parent Of Children From Birth To Eleven Years

Dominic Wyse 9781405840248 1405840242 37

How To Make An Impact: Influence, Inform And Impress With Your Reports, Presentations And Business Documents

Jon Moon 9780273713326 0273713329 32

How To Manage In A Flat World: When Your Closest Colleagues Are Virtual Strangers

Susan Bloch, Philip Whiteley

9780273712459 0273712454 6

How To Succeed In Exams And Assignments Kathleen McMillan, Jonathan Weyers

9780273713593 0273713590 46

How To Write Dissertations And Project Reports Kathleen McMillan, Jonathan Weyers

9780273713586 0273713582 46

How To Write Essays And Assignments Kathleen McMillan, Jonathan Weyers

9780273713579 0273713574 46

I Improving Healthcare Quality And Cost With Six Sigma Brett E. Trusko, Carolyn

Pexton, Jim Harrington, Praveen Gupta

9780131741713 0132346036 14

Inspirational Manager: How To Build Relationships That Deliver Results

Judith Leary-Joyce 9780273712510 0273712519 2

Invest Like A Shark: How A Deaf Guy With No Job And Limited Capital Made A Fortune Investing In The Stock Market

Jim DePorre 9780132213080 0132213087 23

Investing In People: Financial Impact Of Human Resource Initiatives Wayne Cascio, John Boudreau, Peter Ramstad

9780132394116 0132394111 7

It Starts With One: Changing Individuals Changes Organizations, 2E Stewart J. Black, Hal B. Gregersen

9780132319843 0132319845 7

Italian Phrase Book And Dictionary BBC Active 9780563519201 0563519193 40 J Japanese Phrase Book And Dictionary BBC Active 9781406612097 140661274X 40Just Ask The Right Questions To Get What You Want Ian Cooper 9780273712787 0273712780 32 L Law Express: Constitutional And Administrative Law Chris Taylor 9781405821919 1405821914 45Law Express: Contract Law Andrew Harries 9781405821957 1405821957 45Law Express: Criminal Law Emily Finch 9781405823579 1405823577 45Law Express: English Legal System Stefan Fanfinski, Emily

Finch9781405823586 1405823585 45

Law Express: Equity And Trusts John Duddington 9781405821926 1405821922 45Law Express: EU Law James Hanlon 9781405821933 1405821930 45Law Express: Family Law Jonathan Herring 9781405847155 1405847158 45Law Express: Land Law John Duddington 9781405840217 1405840218 45Law Express: Tort Law Emily Finch 9781405821940 1405821949 45Let's Get Real About Money!: How To Manage Your Money Like The Best Personal Money Managers

Eric Tyson 9780132341615 0132341611 20

Little Gold Book Of YES! Attitude: How To Find, Build And Keep A YES! Attitude For A Lifetime Of SUCCESS

Jeffrey Gitomer 9780131986473 0131986473 The Classics

Little Green Book Of Getting Your Way: How To Speak, Write, Present, Persuade, Influence, And Sell Your Point Of View To Others

Jeffrey Gitomer 9780131576070 0131576070 26

Little Platinum Book Of Cha-Ching: 17.5 Strategies To Ring Your Own (Cash) Register In Business And Personal Success

Jeffrey Gitomer 9780132362740 0132362740 16

Living Your Dreams (Audio CD) Miles Hilton-Barber 9780273710035 0273710036 50

TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE M Make Me A Baby: The Essential Guide To Conception, Pregnancy And Birth

Simon Atkins 9781406613995 1406613991 37

Managing Change Step By Step: All You Need To Build A Plan And Make It Happen

Richard Newton 9780273711773 0273711776 3

Managing Customers For Profit: Strategies To Increase Loyalty And Build Profits

V. Kumar 9780132352215 0132352214 10

Managing For Performance: Delivering Results Through Others Pam Jones 9780273703549 0273703544 2Mandarin Phrase Book And Dictionary BBC Active 9781406612103 1406612081 40Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value To Any Sized Company

Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau

9780132390750 0132390752 25

Mastering Derivatives Markets 3E: A Step-By-Step Guide To The Products, Applications And Risks

Francesca Taylor 9780273709787 027370978X 54

Mastering Financial Calculations: A Step-By-Step Guide To The Mathematics Of Financial Market Instruments, 2E

Bob Steiner 9780273704447 0273704443 17

Mastering Financial Mathematics In Microsoft Excel: A Practical Guide For Business Calculations

Alastair L. Day 9780273688662 0273688669 54

Mastering Financial Modelling In Microsoft Excel: A Practitioner's Guide To Applied Corporate Finance, 2E

Alastair L. Day 9780273708063 0273708066 17

Mastering Risk Modelling: A Practical Guide To Modelling Uncertainty With Excel

Alastair L. Day 9780273659785 0273659782 54

Michael Gerber: The E-Myth Guru (3 Audio CD Box Set) Michael Gerber 9780273709947 0273709941 49Model Business Letters, E-Mails & Other Business Documents Shirley Taylor 9780273675242 0273675249 The

ClassicsMoral Intelligence: Enhancing Business Performance And Leadership Success (Cloth)

Doug Lennick, Fred Kiel 9780131490505 0132353768 13

Moral Intelligence: Enhancing Business Performance And Leadership Success (Paper)

Doug Lennick, Fred Kiel 9780132349864 0132288524 12

Much Ado About Nothing, Shakespeare, York Notes (Key Stage 3) Racheal Smith 9781405856454 1405856459 43 N Nationalism Richard Bosworth 9780582506022 0582506026 47NLP Business Masterclass: Driving Peak Performance With NLP, 2E David Molden 9780273707905 0273707906 2 P Persuasion: The Art Of Influencing People, 2E James Borg 9780273712992 0273712993 29Polish Phrase Book And Dictionary BBC Active 9781406612110 140661209X 40Portuguese Phrase Book And Dictionary BBC Active 9780563519232 0563519223 40Power At Work: The Art Of Making Things Happen Jo Owen 9780273713395 0273713396 33Profit Or Growth? Why You Don't Have To Choose Bala Chakravarthy, Peter

Lorange9780273711728 0273711725 4

Project Management Step By Step: How To Plan And Manage A Highly Successful Project

Richard Newton 9780273714699 0273714694 5

R Re:Verse : Turning Towards Poetry Jeremy Tambling 9781405836166 1405836164 48Richard III, Shakespeare, York Notes (Key Stage 3) Trevor Millum 9781405856461 1405856467 43Russian Phrase Book And Dictionary BBC Active 9781406612127 1406612103 40

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TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE S Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them

Howard Moskowitz, Alex Gofman

9780136136682 0136136680 26

Six Sigma Pricing: Improving Pricing Operations To Increase Profits ManMohan Sodhi, Navdeep Sodhi

9780132288521 0132343347 14

Smart Retail: How To Turn Your Store Into A Sales Phenomenon, 2E Richard Hammond 9780273712770 0273712772 15Smarter Consulting: How To Start Up And Succeed As An Independent Consultant

Mike Johnson 9780273713555 0273713558 5

Smarter Execution: A Road Map For Making Things Happen Bettina Buchel, Rhoda Davidson, Xavier Gilbert

9780273709312 0273709313 9

Smarter Selling: Next Generation Sales Strategies To Meet Your Buyer's Needs - Every Time

Keith Dugdale, David Lambert

9780273712466 0273712462 27

Sold: How To Make It Easy For People To Buy From You (Audio CD) Steve Martin, Gary Colleran

9780273675549 0273675540 50

Spanish Phrase Book And Dictionary BBC Active 9780563519218 0563519207 40Spies, York Notes (Advanced) Michael Frayn 9781405861830 1405861835 44Start Up (Audio CD) Liz Jackson 9780273710059 0273710052 50Stephen Covey - Live In London (Audio CD) Stephen Covey 9780273695011 0273695010 50Strategic Risk Taking: A Framework For Risk Management Aswath Damodaran 9780131990487 0131990489 17Stress Free Parenting: Ain't Misbehavin': How To Understand Your Child And Get The Best From Them

Laverne Antrobus 9780273712664 0273712667 36

Stress Free Parenting: Best Of Friends: How To Help Your Child Make Friends With Confidence

Hilary Pereira 9780273714309 0273714309 36

Stress Free Parenting: Meals Without Tears: How To Get Your Child To Eat Healthily And Happily

Rana Conway 9780273712688 0273712683 36

Stress Free Parenting: Silent Nights: How To Develop A Peaceful Sleeping Routine

Pat Spungin 9780273714798 0273714791 36

T Talk French 2 Book BBC Active 9781406612875 1406612871 42Talk French 2 Pack BBC Active 9781406612837 1406612839 42Talk French Pack BBC Active 9781406612837 1406612634 41Talk German Pack BBC Active 9780563520191 1406612626 41Talk Greek Pack BBC Active 9780563520221 1406612669 41Talk Italian 2 Book BBC Active 9781406612905 1406612901 42Talk Italian 2 Pack BBC Active 9781406612844 1406612847 42Talk Italian Pack BBC Active 9781406612844 1406612650 41Talk Japanese Pack BBC Active 9780563520313 1406612693 41Talk Mandarin Chinese Book BBC Active 9781406614015 140661260X 41Talk Mandarin Chinese Pack BBC Active 9781406614008 1406612596 41Talk Portuguese Pack BBC Active 9780563520252 1406612685 41Talk Russian Pack BBC Active 9780563520283 1406612723 41Talk Spanish 2 Book BBC Active 9781406612943 1406612944 42Talk Spanish 2 Pack BBC Active 9781406612851 1406612855 42Talk Spanish Pack BBC Active 9781406612851 1406612715 41Terrorism Rosemary O'Kane 9780582506107 0582506107 47The Advantage Makers: How Exceptional Leaders Win By Creating Opportunities Others Don't

Steven Feinberg 9780132347785 0132347784 4

The Age Of The Dictators: A Study Of The European Dictatorships, 1918-53

D.G. Williamson 9780582505803 0582505801 48

The Art Of Decisions: Secrets From Poker, Psychology And Probability Chris Blake 9780273710998 0273710990 8The Battle Of The Bulge: Hitler's Final Gamble Patrick Delaforce 9781405840620 1405840625 48The British Officer: Leading The Army From 1660 To The Present Anthony Clayton 9781405859011 1405859016 48

TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE T The Buzan Study Skills Handbook: The Shortcut To Success In Your Studies With Mind Mapping, Speed Reading And Winning Memory Techniques

Tony Buzan 9781406612073 1406612073 46

The Coaching Manual: The Definitive Guide To The Process, Principles And Skills Of Personal Coaching, 2E

Julie Starr 9780273713524 0273713523 6

The Confidence Plan Sarah Litvinoff 9781406614169 1406614165 29The Creative Thinking Plan: How To Generate Ideas And Solve Problems In Your Work And Life

Guy Claxton 9781406614251 1406614254 31

The Definitive Business Plan: The Fast Track To Intelligent Business Planning For Executives And Entrepreneurs

Richard Stutely 9780273710967 0273710966 The Classics

The Definitive Guide To Business Finance: What Smart Managers Do With The Numbers

Richard Stutely 9780273710950 0273710958 54

The Definitive Guide To Business Pitch: How To Make The Best Pitches, Proposals And Presentations

Angela Hatton 9780273708261 0273708260 54

The Definitive Guide To Project Management: The Fast-Track To Getting The Job Done On Time, 2E

Sebastian Nokes, Sean Kelly

9780273710974 0273710974 1

The Entrepreneur's Book Of Checklists: 1000 Tips To Help You Start And Grow Your Business, 2E

Robert Ashton 9780273712909 027371290X 15

The Extra Mile: Take Your Business Further And Faster With People Who Care

David MacLeod, Chris Brady

9780273703945 0273703943 11

The Global Brain: Your Roadmap For Innovating Faster And Smarter In A Networked World

Mohanbir Sawhney, Satish Nambisan

9780132339513 013233951X 8

The Happiness Plan: How To Have More Of The Things That Make You Happy

Carmel McConnell 9780273711780 0273711784 30

The Investor's Guide To Forecasting Share Prices: Ten Ways To Make Accurate Predictions

Alpesh Patel 9780273704560 0273704567 24

The Life Plan: 700 Simple Ways To Change Your Life For The Better Robert Ashton 9780273710219 0273710214 The Classics

The Mind Map Book: Full-Colour Illustrated Edition Tony Buzan 9781406612790 1406612790 The Classics

The Momentum Effect: How To Ignite Unlimited Growth Jean Claude Larreche 9780273712534 0273712535 8The Natural Heritage Of Singapore Hugh T. W. Tan, L. M.

Chou, Darren C. J. Yeo & Peter K. L. Ng

9789810677923 9810677928 51

The Parents' Book Of Checklists: From Toddlers To Teenagers: What To Know, What To Do, What To Say

Sally Coulthard 9780273712794 0273712799 37

The Pursuit Of History John Tosh 9781405823517 1405823518 48The Rules For Parenting Richard Templar 9780273711476 0273711474 38The Rules Of Life (Audio CD) Richard Templar 9780273708636 0273708635 49The Rules Of Life Asian Edition: A Personal Code For Living A Better, Happier, More Successful Kind Of Life

Richard Templar 9780273707622 0273707620 The Classics

The Rules Of Management (Audio CD) Richard Templar 9780273707974 0273707973 49The Rules Of Management: The Definitive Guide To Managerial Success

Richard Templar 9780273695165 0273695169 The Classics

The Rules Of Wealth (Audio CD) Richard Templar 9780273711056 0273711059 49The Rules Of Wealth: A Personal Code For Prosperity Richard Templar 9780273710196 0273710192 The

ClassicsThe Rules Of Work (Audio CD) Richard Templar 9780273705703 0273705709 49The Rules Of Work: A Definitive Code For Personal Success Richard Templar 9780273662716 0273662716 The

ClassicsThe School For Scandal, York Notes (Advanced) Richard Brinsley Sheridan 9781405861847 1405861843 44

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CHINA

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TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE T The Secrets Of Economic Indicators: Hidden Clues To Future Economic Trends And Investment Opportunities, 2E

Bernard Baumohl 9780132447294 0132447290 23

The Secrets Of Selling: How To Win In Any Sales Situation Geoff King 9780273713005 0273713000 28The Self-Destructive Habits Of Good Companies: ...And How To Break Them

Jagdish N. Sheth 9780131791138 0131791133 26

The Single Parent's Handbook: Practical Advice And Essential Tips To Make The Most Of Your Family Life

Rachel Morris 9780273712831 0273712837 38

The Smarter Student: Study Skills & Strategies For Success At University


9780273714491 027371449X 46

The Soul Of The Corporation: Strategies For Leading In The Age Of Identity

John Kimberly, Hamid Bouchkhini

9780131857261 0131857266 6

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