Microsoft Value Proposition

Microsoft™SQL Server 2012 Parallel Data Warehouse®

Microsoft’s End-To-End Data Platform

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ETPLA

CE

Exte

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Data

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ices

NON-RELATIONAL

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DATA MANAGEMENT

RELATIONAL MULTIDIMENSIONAL STREAMING

SHAREAND GOVERN

DISCOVERAND RECOMMEND

TRANSFORMAND CLEAN

DATA ENRICHMENT

INSIGHTS

OPERATIONAL

SELF-SERVICE MOBILE

PREDICTIVE

REAL-TIMECOLLABORATIVE

COMPELLING EVENTS FOR PDW

Significant data growth

Daily information available too late

PDW = Speed and Scale

Analyzing new data types

Poor query or report performance

Right-time analytics

Mixed workloads / high concurrency

Current DWH is burden on infrastructure

Current environment too expensive

Parallel Data Warehouse

Microsoft Value Proposition

4

Great price & performance

Linear Scalability true MPP architecture: - Concurrency- Data Space

(Up to 340 TB per Rack).

Largest and Cheapest Ecosystem Expertise

Single Point of Contact for Support

Leverage current investments and existing skillsets

Fast Learning Curve

Appliance Simplicity and ease of administration for DBAs and Sys Admin

Leverage Current Business Partnership and Drive Synergy

Lack of Disruption of business processes

TIME TO VALUE:- Low Migration Effort- Low Risk

Microsoft PDW Customers

5

Microsoft PDW V2 Appliance

Microsoft™SQL Server 2012 Parallel Data Warehouse®

Relational

Insight

Non-Relationa

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Query relational and non-

relational with familiar SQL

Use familiar T-SQL to query data in PDW and data in Hadoop

nativelyQuery “Big Data” in

Hadoop without moving data into

PDW

Any dataMicrosoft PDW V2 ApplianceV2

xVelocity In-Memory

Data WarehouseDesktop Data Mart

By restructuring our warehouse with xVelocity, data loading and reporting are significantly faster. The large report that used to take

17 minutes to render now takes only 3 seconds. - Wolfgang Kutschera

bwin.party

More than

30%Performance Improvement

Memory-Optimized Columnstore Index for 10-

100x Single Query

Data Compression Reducing Storage Costs

and Data Scans

More than 7x Data

Compression

Updateable Columnstore

Next generation performanceMicrosoft PDW V2 ApplianceV2

Interactively Visualize

Petabytes of Data

Direct Query with

PowerView

Car Sales/Gas Ratio

Empower through OfficeMicrosoft PDW V2 ApplianceV2

Manage the entire data platform from HW and SW on a single user interface

Get SQL Server 2012 Compatibility

• SQL Server Management Tools

• T-SQL language compatibility

• SSIS 2012 Adapter

Industry Standard Hardware Partners

Leverage largest pool of third party expertise

System Center included in-the-box

Limited Workload Management

Management SimplicityMicrosoft PDW V2 ApplianceV2

Price / Performance

Leader

Lowest OngoingCost of

Operations

Lowest list price

Lowest Compressed Price

/ Performance

Lower Hardware Cost (Remove

SAN)

Lowest costMicrosoft PDW V2 ApplianceV2

Additional Resources» SQL Server Parallel Data Warehouse (PDW) Landing Page:

www.microsoft.com/PDW

» New PDW Whitepaper:http://msdn.microsoft.com/en-us/library/dn520808.aspx

» Introduction to Polybase:http://www.microsoft.com/en-us/sqlserver/solutions-technologies/data-warehousing/polybase.aspx

» Price/TB comparison:http://www.valueprism.com/resources/resources/Resources/PDW%20Compete%20Pricing%20FINAL.pdf