“ISAW”

What is an Isaw?

Isaw is a street food from the Philippines, made from barbecued pig or chicken intestines. The intestines are cleaned, turned inside out, and cleaned again, repeating the process several times.

They are then either boiled, then grilled, or immediately grilled on sticks. They are usually dipped in kurat (Filipino term for vinegar with onions, peppers, and other spices) then eaten. They are usually sold by vendors on the street corners in afternoons. - Wikipedia

Mang Raul’s Famous Isaw and BBq shop

Mang Raul has been famous in Las Pinas for its scrumptious Isaw. What makes it even more delectable is the sauce.

Sauce comes in 2 flavors and individually served. Sweet and spicy, and spicy.

Customers make the Isaw as the main dish (making it an “ulam” with rice)

Its the Isaw and BBq shop that has parking slots. Yuppies frequent the place during night time.

“Mang Raul”

Capital Money

Mang Raul Started from a modest P5,000 peso capital

Source of capital: Personal Savings

Input

Capital Money

5 years ago, Mang Raul expanded and made the sidewalk stand to a small restaurant.

Estimated additional Php80,000 to set up simple monoblock chairs and tables

Additional equipment like refrigerators were sponsored by suppliers

Input

Capital Human Capital

Mang Raul is still pretty hands on in the restaurant.

He currently has 5 staff They are paid a reasonable sum and lives

near the restaurant

Input

Capital Human Capital

Limited training is required for grillers. Mang Raul does the training himself Cashier is trusted and must know how to

tabulate.

Input

Capital Property & Equipment

Rent: Php10,000 / month Refrigerator was sponsored by the softdrinks

supplier (Coca Cola) Grill was a DIY (Do-it-yourself) type and costs

around Php300 to make at that time Untencils cost were minimal Construction of mini-restaurant, tables and chairs is

part of the capital expenditure of Php80,000 around 5 years ago.

Electric Fans replaces “paypay” method for faster grilling time

Input

Input

Capital Materials

Supplier is reliable, located at Alabang Market (2-3Kms away)

Main Products: Chicken/pork intestines, pig ear, chicken feet

(adidas), meat Other Products:

Rice, Softdrinks, Beer Supplies:

BBQ sticks, Charcoal, Soap

Throughput

Throughput

Supplier - trusted and already a “suki” thus mang Raul always gets clean and quality raw materials.

Recipe – simple yet savory

Cooking method – right timing, not over burnt

Clean Raw

materialsTh

rou

gh

pu

t

Location

Near Church

Main road

15 parking slots

Dining areas

Menu

Famous sauces

Clean preparation and storage

The enthusiastic and hardworking staffs

Offers bulk orders for parties or any occasion

Social Network marketing thru Facebook

Output

High Foot traffic (Church, neighborhood) + Parking

Target Market = high disposable income Since Micro-Business, they can price

lower than regular restaurants BBQ - 17.00 Adidas- 6.00 Yema -

6.00 Tenga - 9.00 Balat - 6.00 Pastillas- 6.00 Isaw Baboy - 9.00 Hotdog - 18.00 ChocoVron - 8.00 Isaw Manok - 6.00 Rice - 12.00

Output

Sells an average of 1,000 sticks per day with an estimate gross margin of 30% (can shoot up to more than 1,500 on good days) 10,000-20,000php Sales/day 1,500 – 5,000php Net Income

Loyal Customers from neighborhood