e-commerce - market potential in vietnamklacforum.org/klac2017/2017_pdf_download/6_30/2-5. fealc_le...
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E-COMMERCE - MARKET POTENTIAL IN VIETNAMLE MAI ANH30 June 2017
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ABOUT SMARTOSC
2006Founded in
APAC, UK, USAPresence in 9 cities across
> 40%YOY Growth in 2016
400+Employees in Jun 2017
ISO 9001:2008Process oriented
500+Clients to date
Internet Shopping Assess
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DigitalMarketing
AREAS WE CAN PARTNER
Technology& Delivery
B2B & B2C E-commerce
Mobile first &Responsive design
Omni-Channel Solutions
CRM &Loyalty programs
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WHAT WE GONNA TALK ABOUT TODAY
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E-COMMERCE KEY FACTORS TO LOOK AT
Vietnam Economy
Internet Shopping
Assess
Geography/Population
Distribution
Payment Method
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VIETNAMESE ECONOMY
ASEAN’s fastest-growing real consumer spending
Source: Euromonitor
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ACCESS TO ONLINE SHOPPING
Source: Euromonitor
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GEOGRAPHY AND POPULATION DISTRIBUTION
Source: Euromonitor
Is VN geography and population distribution “ecommerce friendly”?
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GEOGRAPHY AND POPULATION DISTRIBUTION
Source: Euromonitor
Vietnam is neither easier or more complex to tackle vs. TH, ID or PH. Particularity of Vietnam population is in being ‘bipolar’.
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PAYMENT METHOD
Source: Euromonitor
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3 STRUCTURAL ECOMMERCES CHALLENGES
Source: Euromonitor
LOGISTICS
● Undeveloped infrastructure
● Geographic diversity
● Scattered logistics networks
PAYMENTS
● Low credit card penetration
● Local alternatives preferred
● Cash-on-delivery needed
RETAIL ECOSYSTEM
● Inexperience local merchants
● Lack of resources
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THINGS TO CONSIDER
Source: Euromonitor
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IN VIETNAM, IN PARTICULAR, THE NUMBERS ALSO SHOW AN OPTIMISTIC TREND
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Ecommerce Market size is constantly growing in the last 5 years
Source: Euromonitor, Statista
● Vietnam is in top 3 emerging internet market in 2015 with more than 39% of growth.
● Revenue in the "e-Commerce" market amounts to US$2,187m in 2016.
● Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 16.5 % resulting in a market volume of US$4,024m in 2021.
● The market's largest segment is the segment "Electronics & Media" with a market volume of US$842m in 2016.
● User penetration is at 50.5 % in 2016 and is expected to hit 58.0 % in 2021.
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THE GROWTH IS ACROSS ALL SECTORS
Source: Statista
(*) The data exclude hotel booking, travel packages, online insurance & movies tickets
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THE ECO SYSTEM OF E-COMMERCE IS BEING ESTABLISHED
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A GROWING NUMBER OF PARTNER TO CREATE A STRONG ECOMMERCE ECOSYSTEM
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DO YOU BELIEVE IN MASSIVE E-COMMERCE IN VIETNAM?
THE ANSWER IS YES
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THANK YOU