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CIM Certificate in Professional Marketing
The London Guildhall Faculty of Business & Law
The London Guildhall Faculty of Business & Law aims to ensure students are supported through their CIM certificate in professional marketing whilst offering a rewarding educational experience.
Students will receive high quality teaching and the opportunity to undertake exam and assessment practice. Our experts offer valuable feedback and advice to enable students to maximise their time on the course.
The CIM has commended Guilhall for the excellent performance of its students during the recent assessment session.
The Chartered Institute of Marketing
As the world’s largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.
The aim of this qualification is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Who is this course for?This newly redesigned course is aimed at the aspiring professional marketer who wishes to gain the knowledge and skills to succeed and progress within a career in marketing. The qualification provides a practical insight into the principles and application of marketing at a tactical level.
How long does the course last for?Typically students complete this course in 12 to 18 months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.
Where will I study?All classes take place at our new refurbished Moorgate campus with evening classes running from 6pm - 9pm and block courses running from 9.30am - 4.30pm.
How much are the fees?When you enrol for a minimum of two modules, each module is charged at £650 each. Alternatively if you enrol for just one module it will be charged at £700. Please note additional fees are payable direct to the CIM for their studying membership and for each assessment undertaken.
How am I assessed?You will be assessed across the modules using a blend of assignments, examinations and portfolio work.
What will I study?To gain the full qualification you are required to complete three of the four following modules:
• Marketing • Integrated Communications• Customer Experience (Elective)• Digital Marketing (Elective)
What are the entry requirements?To gain entry to this qualification students require one of the following; CIM Level 3 Introductory Certificate in Marketing qualification, any UK degree or international equivalent or an International Baccalaureate (equivalent to NQF Level 3 and above). We also accept students who have experience in professional practice.
What if I have completed modules on the previous syllabus?You are exempt from the ‘Marketing’ module on the new syllabus if you have previously completed Marketing Essentials and Assessing the Marketing Environment after 2008 on the previous Certificate.
How do I apply?All applications must be made online via http://www.londonmet.ac.uk/courses/professional-courses/
Contact:Fleur Dow - CIM Course LeaderEmail: [email protected]
Structure of Level 4 QualificationCertificate in Professional Marketing
Timetable of Level 4 QualificationCertificate in Professional Marketing
Marketing (CORE)
The Marketing ConceptAnalysis and InsightMarketing Mix
Assessed by Exam
Integrated Communications (CORE)
Internal MarketingValue PropositionsMarketing Communications
Assessed by Assignment
Customer Experience(ELECTIVE)
Customer ContentCustomer ExperienceMeasuring and Monitoring
Assessed by Assignment
Digital Marketing (ELECTIVE)
The Digital Landscape Digital ToolkitDigital in Action
Assessed by Portfolio
Module StartMarketing JanuaryIntegrated Communications FebruaryCustomer Experience April (Block)Digital Marketing February
Fleur DowCIM Course LeaderLondon Guildhall Faculty of Business & Law84 MoorgateLondonEC2M 6SQ
Email: [email protected]