2017 Hong Kong Effie Awards – List of Finalists

Alcoholic Beverages / Non Alcoholic Beverages

Campaign Black is Colourful Brand Vitasoy International Holdings Ltd. Entrant Dentsu Hong Kong Limited Apparel Campaign Let Time Tell Love - one song that supported USD60 million sales Brand SOLVIL ET TITUS Entrant McCann & Spencer Banking and Financial Services / Insurance Campaign DBS Black Card iGO Rewards Sustaining Campaign Brand DBS Black Card iGO Rewards Entrant IPG Mediabrands Corporate Image Campaign Let's Work Together Brand AIA Pension & Trustee Co. Ltd. Entrant Hungry Digital Limited Fast Moving Consumer Goods (FMCG) Campaign There is a kind of love called Letting Go Brand Aptamil Entrant Havas Hong Kong Government Services / Non Profit Organizations or Activities Campaign Wardrobe Apartment Brand Society for Community Organisation Entrant BBDO Hong Kong Health / Beauty / Personal Care / Hygienic Products

Campaign Kotex Comfort Soft Brand Kotex Comfort Soft Entrant mcgarrybowen Hong Kong Pharmaceuticals / Medical Care Campaign Sing It Out Brand Canesten Gyne Entrant J. Walter Thompson Hong Kong

Supermarkets / Restaurants / Fast Food / Shops and Stores

Campaign Finger Lickin’ Good Edible Nail Polish Brand KFC Entrant Ogilvy & Mather Group, HK Campaign Why Can't Happiness Be Simple? Brand Cafe de Coral Entrant McCann & Spencer Retail Campaign Turning Athletes Into Advocates Brand Nike Women Entrant Ogilvy & Mather Group, HK The Brand Experience Campaign Anmum YOU&B Brand Anmum Entrant Mediacom Hong Kong Campaign There is a kind of love called Letting Go Brand Aptamil Entrant Havas Hong Kong Campaign Sing It Out Brand Canesten Gyne Entrant J. Walter Thompson Hong Kong Campaign Turning Athletes Into Advocates Brand Nike Women Entrant Ogilvy & Mather Group, HK Campaign Wardrobe Apartment Brand Society for Community Organisation Entrant BBDO Hong Kong Good Works Campaign Let's Work Together Brand AIA Pension & Trustee Co. Ltd. Entrant Hungry Digital Limited Campaign Rainbow Lions Brand HSBC Entrant Grey Advertising Hong Kong Limited Campaign Wardrobe Apartment Brand Society for Community Organisation Entrant BBDO Hong Kong

Small Budgets Campaign Finger Lickin’ Good Edible Nail Polish Brand KFC Entrant Ogilvy & Mather Group, HK Campaign Wardrobe Apartment Brand Society for Community Organisation Entrant BBDO Hong Kong Campaign Pokemon Go Hijack Brand ManulifeMOVE Entrant mcgarrybowen Hong Kong Sustained Success (2 years) Campaign Happy Books: How McDonald's Put the Fun Back into Reading Brand McDonald's Entrant DDB Group Hong Kong Media Idea Campaign The McDonald's Time Machine: Gaining Relevance in The Present by Reliving The Past Brand McDonald's Entrant DDB Group Hong Kong Campaign Making the Parental Journey More Enjoyable With Big Data Brand Wyeth Nutrition Entrant OMD Hong Kong Campaign Wardrobe Apartment Brand Society for Community Organisation Entrant BBDO Hong Kong

Campaign I get you, and I've got your back 明!撐你!

Brand PrimeCredit Entrant Maxus Hong Kong Branded Content Campaign Let Time Tell Love Brand SOLVIL ET TITUS Entrant McCann & Spencer Campaign There is a kind of love called Letting Go Brand Aptamil Entrant Havas Hong Kong

Single Impact Engagement Campaign Rainbow Lions Brand HSBC Entrant Grey Advertising Hong Kong Limited Campaign DBS Black Card iGO Rewards Sustaining Campaign Brand DBS Black Card iGO Rewards Entrant IPG Mediabrands Campaign Wardrobe Apartment Brand Society for Community Organisation Entrant BBDO Hong Kong Campaign Let Time Tell Love - one song that supported USD60 million sales Brand SOLVIL ET TITUS Entrant McCann & Spencer Campaign AIA Vitality – “Earn Rewards for Your Healthy Lifestyle” Campaign 2016 Brand Society for Community Organisation Entrant Uth Creative Group Limited Campaign There is a kind of love called Letting Go Brand Aptamil Entrant Havas Hong Kong Seasonal Campaign Chinese New Year Through Children's Eyes Brand McDonald's Entrant DDB Group Hong Kong Engaged Community

Campaign “We’re all Smurfs!” Art Exhibition @ Harbour City

Brand Harbour City Entrant Harbour City Estates Limited Campaign Let's Work Together Brand AIA Pension & Trustee Co. Ltd. Entrant Hungry Digital Limited Campaign Move As Young As You Feel Inside With Anlene Brand Anlene Entrant Mediacom Hong Kong Campaign Anmum YOU&B Campaign Brand Anmum Hong Kong Entrant mcgarrybowen Hong Kong