pdf individual project 1 mark 4650
TRANSCRIPT
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EMAILSERVICEPROVIDER BY: TAYLORSHRIVER
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AboutAlan’s
• Alan’sisthegotoupscaleyetinformaldeli/bakery/confecKonarylocatedintheMetroAtlantaarea
• With10locaKons,Alan’sencompassesdowntownAtlantaaswellasthenorthernsuburbs
• Frombreakfastandlunchtocateringmealsonsite,Alan’shasitcovered
• WithsomeofthebestcakesanddesertsintheAtlantaarea,it’snowondersomanybridesandpartyhostsflocktoAlan’s
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BusinessObjec2vesMainobjec2ve:tofindanemailserviceproviderthatallowsAlan’stocommunicateandmarkettohiscustomersinordertocreatealasKngrelaKonship• Alanisseekinganemailserviceproviderthathasthefollowing
characterisKcs:• Easy-to-useinterfacewithanarrangeofprofessionalaswellas
appealingtemplates• AbilitytotracktheeffecKvenessofyouremailmarkeKngefforts• Capabilityofstoring200,000pluscustomerssegmentedby
locaKon,eventdate,etc.• Abilitytoperformdaily,weekly,monthly,andyearlyautomated
emails• Reasonablepricethatreflectsthefeaturesoffered
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TargetAudience• LargeofficebuildingsinDowntownAtlanta• LocalswithintheMetroAtlantaarea-bothresidentsand
touristswithinthecityandthesuburbs• Bridesseekingcakesorotherdesertsforweddingsand
recepKons• Party-throwersandhostsseekingcaterers,cakes,ordeserts
fortheiroccasions• CompaniesseekingcaterersforbusinessmeeKngs,
luncheons,orotherevents
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BusinessStrategies• PromoteAlan’stolocals,nearbybusinessowners,andsurrounding
companies• Emailssendoutatleasttwiceaweektothetypicallunchcrowd-
containingthespecialsofthedayandallowingcustomerstoplacetheirordersonline
• AbilitytosegmentbridesbasedonweddingmonthandsendbridesemailsofferingwineandcaketasKngspecials
• InvitethebestcustomerstoVIPevents• EmailinformaKonaboutcateringparKes,luncheons,andgatheringsto
companies,businesses,andotherlocals• Trackanniversariesofcustomers’specialevents,pastpurchases,and
websiteclicksinordertodofollowups,sendspecialoffers,aswellasanalyzeyouroverallmarkeKngeffecKveness
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FeaturesComparison
• SegmentaKon• Pricing• ReporKng• Ease-to-useinterface• CustomerService/Support• Otherfeatures
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Segmenta2on
• SendperKnentinformaKontoonlythecustomersitisperKnentto
• Targetcustomersbasedonbehavior,preferences,andprevioussales
• Addhiddengroupstosegmentbyinternaldata
• SendatargetedeventinvitaKontoacertaingeographiclocaKon
• Emailonlyyourmostloyalcustomers
• Segmentbydateaddedtosendawelcomeemail
• Segmentbypurchasesinordertosendoutnewproductemails
• Createanauto-updaKngsegmentwithanycriteria
• Sendcustomizedmessagestoeachtargetedlist
• Targetcustomersbasedoninterests,demographics,contactdetails,surveyresponses,oremailreports
• Getmorecustomersopeningtheemailsbecauseoftherelevance
• AddtagstocontactsinordertorecordimportantinformaKonaboutthecustomer
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Pricing
• FreestartupopKon• PlansoffermonthlyopKonsaswellaspayasyougoopKons
• $875.00/monthfor185,001-200,000subscribersand2,400,000emailspermonth
• Free60dayproducttrial
• Nocontracts,cancancelatanyKme
• $895/monthfor150,000-200,000subscribers
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Repor2ng
• Trackhowmanyemailsyousent,howmanypeopleopenedordidnotopenyouremailcampaigns,andwhattheyclicked
• AnalyzelistgrowthoverKme,viewsubscriber’slocaKon,andtrackengagementbylocaKon
• Datatolearnwhatabractscustomerstoyourbusiness
• Findoutwhatemailswerenotabletobedeliveredtocertainaddressesaswellasuserswhounsubscribedfromyouremails
• Compareyourcampaignresultswithotherindustries
• Revenuereportstofindoutwhichcustomersmadeapurchase
• Allreportsareprintable
• Measurehowyouraudienceisengaging
• Seetherevenuereportgeneratedfromemailcampaigns
• Seecontactlistgrowththatisgeneratethroughavarietyoflist-buildingtoolsthatareoffered
• Trackhowmanyemailsareopenedonmobiledevicescomparedtohowmanyareopenedondesktops
• AbilitytocheckreportsanywherewiththeConstantContactappthatcontainsfeaturessuchasone-clickediKng,socialintegraKon,andcomprehensivetracking
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Ease-to-use/CustomerReviews
“SimplythebestandeasiestwaytodoemailmarkeKng.”-TrevorC.
“IabsolutelyloveMailChimp,it'ssupereasytouse,theinterfaceisuserfriendly.”-AnastasiaB.
“Youdon’thavetospendhourstryingtofigureitout.”-AnnS.
“Couldn’tbeeasier!”-Anonymous
“Userfriendly,easytofollow,analyKcseasytounderstand.”-AmandaM
“SimpleandintuiKvetouse,yetsopowerful.”-VeeS.
Reviewsfromusersong2crowd.com
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Ease-to-use/CustomerReviews
“AtCapterra,werecentlyconductedapollof60smallbusinessesthatuseeitherMailChimporConstantContactfortheiremailmarkeKngneeds.Shockingly,morethanhalfoftherespondentshadusedbothsystemsatsomepointinKme,whichspeakstotheenormousmarketsharethesetwoleadingemailmarkeKngsohwareprovidershave.ThemoreinteresKngfindingfromourstudy—ofthebusinessesthathadusedboth,75%ofrespondentspreferredMailChimpoverConstantContact.” -QuotefromKaKeHollar
hbp://blog.capterra.com/mailchimp-vs-constant-contact/
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CustomerService/Support
• Freeaccountsdonotofferaccesstoemailsupport
• OffersaknowledgebaseforallcustomersthatcontainsavarietyofspecificissuesaccompaniedwitharKclesandvideostohelpresolveissues• ThesearKclesandvideos
addressissuessuchasaccountsemngs,billingissues,templates,reports,etc.
• OffersanaccesstosupportatanyKmeforthestarKngat$9
• Offersavarietyofcontactmethodssuchasphonecalls,livechat,emails,tweets,andyoursupporthistory
• Customersupportaccessiblefrom7am-11pmonMondaythroughThursdayand7am-9pmonFridays
• Freecustomersupport• Videotutorialsoffering
explanaKonsontypicalissues• WidevarietyofFAQsavailable
forcustomers
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OtherFeatures
• OpKontoconnectyourbusinesswithoneofMailChimp’secommerceintegraKonssuchasShopify,Salesforce,orTwibertolearnwhatyourcustomersarepurchasingandtheresultsofyourcampaigns
• DesignyourowntemplateforeachemailcampaignwithavarietyofdesignopKons
• MailChimpsnapallowsyoutosendphoto-basedemailsfromanywhere
• IdenKfiesthebestKmetosendacampaign
• RSS-to-emailfeature
• Easytoedittemplates• Autorespondermakesitsimple
tosendpersonalizedemailstocustomers
• UploademaillistsfromExcel,Gmail,Outlook,etc.
• IntegrateswithappssuchasSalesforceandMindbodyinordertosyncnewcontacts
• Imageanddocumentstorage• OffersPLUSfeaturesthatallow
youtoconnectwithcustomerswithliveevents,traceablecoupons,surveys,etc.
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ComparisonSummary
• $895/monthfor150,000-200,000subscribers
• Phone,email,andchatserviceavailableMondaythroughFriday
• Widevarietyoftemplatesanddesigntools
• Freeforupto5files,butaccesstostockimages
• ImportcontactsfromemailserversBOTH
• $875/monthfor$185,001-200,00users
• Onlineknowledgebaseformainlyself-servicesupport
• MoreuserspreferredMailChimp’slayout
• Unlimitedfreeimagestorage• RSS-to-emailfeature
• Highdeliverabilityrates• ManyintegraKonswithotherbusinesssohwaresystems• Offersplansforcompaniesofallsizes• Ease-of-useforusers• Customizableemailtemplatesforeachemailcampaign• CanexportcontactsfromotherapplicaKons• AbilitytosegmentbydifferentcharacterisKcs• Downloadableapp
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FinalRecommenda2ons
BothMailChimpandConstantContactofferauserfriendlyemailservicedesignedtopromotebusinessesandensurelasKngcustomerrelaKonship.BothMailChimpandConstantContactarecapableofsendingsegmentedaswellasautomatedemailcampaignstoAlan’s200,000customerdatabase.BothalsoprovidemanytypesofreportsthathelpdeterminetheeffecKvenessofthecampaigns,allowforpersonalizaKonoftemplatesforemails,andusetheintegraKonofotherapplicaKons.Therearehowever,smalldifferencesbetweenthetwoproviders.Aherexaminingbothoftheseproviders,IbelievethatMailChimpisthesuperiorchoicebetweenthetwo.Tostart,MailChimpistheoverallcheaperchoice.Italsooffersprintablereports,RSS-to-email,andanyecommerceintegraKons.ThecustomerreviewsofMailChimprepresentanextremelysaKsfiedclientele,andIbelieveAlan’swillhavethesamesaKsfacKon.MailChimpwillbeabletosuccessfullyfulfillAlan’sbusinessobjecKvesandstrategies.IbelievethisopKonwillexcelinsendingoutweeklyspecials,segmenKngbridesandothercustomers,trackingcustomerinformaKon,andtheoverallpromoKonofAlan’stothesurroundingMetroAtlantaarea.IbelieveAlan’swillbecomesuccessfulintheiremailmarkeKngendeavorswiththeassistanceofMailChimp.