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Page 1: PDF Compressor...service? The answer is clear and simple: It's all in the attitudes that we project to the customer. How we are remembered will be determined by what attitudes we displayed

Behaviour, Attitudes, & Persuasion: Lecture #4 topics How we measure attitudes Persuasion by communication Persuasion by our own actions

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Metamemory and memory efficiency in older adults...If we remembered everything, we should on most occasions be as ill off as if we remembered nothing. William James (1890, p. 680)

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Introduction Designing messages that effectively reaches the target audience. Designed to change or shape attitudes. Must be remembered. Should lead to

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