Supporting your business strategy with IBM Tivoli Storage ManagerThomas Bak

Sales Director and Partner

Front-safe A/S

© 2012 IBM Corporation

Optimizing the World’s InfrastructureCopenhagen the 22nd of May 2012

1

Front-safe: Start-up

• Start-up in 2006

• Core business: Remote Backup

• Technology: IBM Tivoli Storage Manager

The market year 2006

3

The market

• A Red ocean

• Many competitors

• Pricing going down

• Mostly low-end software

• Big Growth potential– IDC and Gartner (1-8 % in traditional backup / 35+ % in

outsourced backup)

The strategy

5

The strategy

• High end technology

• Strong distribution model

• Self-Service web portal enabeling the business

• Fast growth => economies of scale

6

The strategy

7

Front-safe: Today in Denmark

• 10 employees

• 2500+ end Customers

• 150+ Business Partners

• TSM: 7500+ Nodes under management

IBM Tivoli Storage Manager

9

Tivoli Storage Manager- SCALABILITY

• Support for Growth

• Few ressources

• Build for enterprise

• Clients for desktop

• Effective data transfer (compression + incr. forever)

• Hierarchical Storage Pools

10

Tivoli Storage Manager- FLEXIBILITY

• Heterogeneous Customer base

• Multiple needs

• Multiple platform support

• TSM Versioning

• Hierarchical Storage Pools

11

Tivoli Storage Manager- RELIABILITY

• 100s and 1000s of Clients

• 100s and 1000s of TB

• None/Rare Client side updates

• Effective automated database management– Reclamation

– Migration (i.e. SAS -> SATA -> TAPE)

– And much more…

12

Tivoli Storage Manager- IBM

• Beat the low end competition

• Sales and marketing

• Technical support and education

• Tivoli name and reputation

• IBM brand / Sales and Marketing support

• Technical Support

• Technical Roadmap

13

Tivoli Storage Manager- VERSION 6

• Scalability / database size

• Deduplication

• TSM for VE (Snapshot Technology)

• Node replication

14

Tivoli Storage Manager- VERSION 6

• Node replication

15

Tivoli Storage Manager- UNIFIED RECOVERY SUITE

• Capacity pricing

• Primary storage pool capacity

• Includes multiple Client support

16

Front-safe: the future

• World wide strategy

• The TSM Portal software

• TSM Public- and Private Cloud enabler

17

TSM Portal – public cloud for service providers

18

TSM Portal – private cloud for enterprise

19

Front-safe: the future

• Delivered in 8 countries outside Denmark

• STRATEGY SUPPORTED BY IBM

20

PULSE in Las Vegas 2012- Excellence award winner

QUESTIONS?

Thomas Bak+45 4090 6979tba@front-safe.dk