pcs for people october 2012 broadband taskforce presentation

Copyright © 2012 PCs for People All rights reserved.1 PCs for People

PCs for PeopleBridging the Digital Divide


About Us

Casey Sorensen

•PCs for People - CEO•Bachelors in Computer Information Systems•Analyst with Deloitte Consulting

www.pcsforpeople.com

Andrew Elofson M.S., L.S.W.

•PCs for People Founder•Blue Earth County Social Worker •Youth Development, Child Mental Health, Adult Mental Health


Mission

To create new opportunities by providing personal computers and education to people who have limited experience with technology due to social, physical and/or economic circumstances.


History – Mankato Early Years

1998: Youth Expelled from school1998: Blue Earth County donates 30 Computers; PCs for People Founded1999: Established Microsoft Authorized Refurbisher, sponsor provides 501(C)(3) status2001: Internship programs created with local community colleges2004: 275 Computers distributed, a new record.


Starting the Twin Cities Office1. How I got involved –1991 and a 486 IBM PC

2. Volunteer PCs for People - Mankato

3. 2008 left Deloitte to Incorporate PCs for People

4. 501(c)3 status acquired now to start a business on a $0 budget

• 100% Free Furniture and Shelving – Craigslist, Twin Cities Free Market, Freecycle

4. Tremendous Demand for services offered – 1,000 family waiting list 3 months after opening.

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History – Expansion and Growth

2008: Incorporation, 501(C)(3) status and expansion to the Twin Cities2009: Over 2,000 computers distributed resulting in over 6,000 people with home computer access; Started transitional worker program2010: St. Paul Expansion; Working with Blandin Foundation and MIRC; Started working with United Way; Waiting list eliminated!2011: Affiliate program launched2012: Mobile computer refurbishing, internet offering

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2008 2009 2010 2011 2012 2013

Computers Distributed


Kids - We look to Even the Playing Field

Provide the same opportunities to low-income families that are taken for granted by higher income households.

Home vs. School - Computer Usage

Lower income households are at an academic disadvantage without a home PC.

PCs for People average recipient income: $12,000 per year for a family of 3.


Food, Shelter, Computer? Steps to becoming a productive member of society.

1. Food – 26 million Americans on Food Assistance (we provide computers to Twin Cities food shelves!)

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2. Housing – Shelters Clothes – Thrift Stores and Free Programs

3. Jobs - Self Sufficiency requires Employment

• Computer skills are needed in over 70% of jobs

• 78% of PCs for People's computer recipients are unemployed

• Job listings are online and applications are submitted online

• Before PCs for People there was no organization distributing computers to low income families on a large scale in Minnesota

The Whole Family Benefits

First 40 computers in the Twin Cities went out to residents at Naomi’s Family Center


Barriers to a Digital World

Age, Income and Disability


Rural Minnesota Computer Adoption

•2001 76 percent of home computers were connected to the Internet, but now in 2010, 95 percent of all home computers are connected to the Internet.

•Broadband - dramatic growth trend since 2001 - will slow at it approaches 100% adoption.

Currently 25% of Rural Minnesota households do not own a computer

Growth in computer ownership has stalled. Why? (blue line)


Who Doesn’t Own a Computer - Age

78% of Recipients are unemployed!

Data is for form a survey

of residents in rural MN.!


Who Doesn’t Own a Computer – Low Income

25,000-----------$50,000-----------150,000

Yearly income: $12,000 Family Size: 3

80% of Recipients have never owned a computer!


PCs for People

What we do to help


Operations – Multiple Businesses Multiple Benefits

Sourcing

85%

15%

Refurbish SupportDistribution

90 Day Warranty

Life-time Support

Outside Repairs

Individual Donations

Businesses, Government & Non-profits

Clients

Microsoft Authorized Refurbisher

Program

Eligibility Verification

and Distribution

Waiting List

Free Data Sanitization

Free Pickup, Data Wiping and Recycling

Employees, Transitional Workers and Volunteers

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The United States Department of Commerce recently announced that the Blandin Foundation and 19 coalition partners have been awarded a federal Broadband Technology Opportunities Program (BTOP) grant.

Our involvement:

•In 2011 we distributed over 1,000 computers to greater Minnesota as part of this grant.

•In 2012 we have traveled to 13 communities to collect and distribute over 1,000 computers

•We look to continue to grow our presence in rural MN

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Working With Organizations and Communities1. Mobile Refurbishing – Three day events. Computers

are collected, refurbished and distributed right back to the local community. 100 PC Minimum.

2. PC Delivery – Place an order with PCs for People. Cost varies based on order size, location and PCs for People’s involvement. We can do reoccurring deliveries. Minimum depends on distance 20-100.

3. PCs for Kids - Partner with Schools to make sure every family in the school has a home computer.

1. Sponsored Events - Find a sponsor to cover the cost; minimum 50 PCs.

2. Paid Vouchers – If an affiliate or PCs for People is in the area a school or organization can buy vouchers. The vouchers are given to students to turn in for a free PC. Minimum 20 vouchers.

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Cost is generally $50 per PC plus delivery fees. PCs for People can manage recipient distribution events for an additional charge.


PCs for Kids• Partner with schools to make sure every family in the school has a home computer

•Launched in Mankato with Jefferson Elementary School in 2010

•We have worked with 8 schools in Rural Minnesota

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PCs for Kids – Twin Cities

2013 Sponsor Opportunity – New Project

1. 3,000 PCs - Refurbish and Distribute computers to low income families

2. Assure all 5th grade students in selected schools have a working home PC and internet

3. Work with up to 80 schools in Minneapolis and St. Paul that have 80% or more students on free and reduced lunch

4. Provide 9,000 people with home internet access

5. Train 6,000 people on computer basics

6. Work with 80 educators to leverage new technology

7. Reuse 112.5 tons of computer equipment

8. Provide ongoing support to recipients (warranty and repairs)

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Affiliate Program

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•Annual Affiliate Fee – paid by the affiliate partner, which has generally been an existing Business, to get a “PCs for People in a box”. •Affiliate - provides the physical location and day to day management that a PCs for People office requires.

•PCs for People - provides the technology, processes and overview to make sure the office is successful. As a result hundreds more families in rural Minnesota have home computers.

Affiliate Office

PCs for People Office


On our busiest day we distributed 142 PCs.Provided 200 Families with high speed internet in the last 30 days.

To Date (1998-2012)•15,000 PCs distributed

•Provided home computer access: 45,000 people

•Discounted Repairs: 4,000

•Electronics Reused: 1,000,000 pounds!

•Hours of phone support: 4,440

•Volunteers Trained: 213

•80% have never owned a home computer

•78% of recipients are Unemployed

•Over 90% of recipients get high speed internet

Program Impact

Future (next 5 years)•Distribute 45,000 PCs

•Provided home computer access: 120,000+ people

•Discounted Computers Repaired:

•Electronics Reused: Over 2.7 million pounds

•Hours of phone support: 8,000

•Volunteers trained 200-400


Helping the Environment

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We fill this truck twice a month with 120,000 pounds of recycling each year.


PCs for People

Partners make our work possible


Recent/Key Partners

• Sponsor community recycling events

• Collection point for laptops at their 24 locations

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• Responsibly recycle all non-functional electronics at no cost; Zero landfill policy

• Have played a big part in growth across the State of Minnesota

Various Computer Distributers

• Refer clients to donate end-of-lifecycle computers


Recent Computer Donors


Why Companies and Organizations Donate

We not only provide corporations with a great way to help the community we strive to save them money.

Free Pickup

•PCs for People will send a truck and volunteers to business locations statewide to pickup computer donations free of charge

Free Data sanitization

•Certified, compliant with National Institute of Standards and Technology (NIST), Publication 800-88

Distribution to desired demographic or client base

•This is ideal for non-profits or government organizations looking to provide computers to an existing client base or geographic region.


Our Biggest Donor – Pawn America Recycling Event

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Press Conference with Mayor R.T. Rybak

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Volunteer and Worker Partnerships

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Recipients


Computer Recipients

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Computers are distributed to Minnesota low-income families and people with disabilities.• On government assistance or 150% of the Poverty level• Have a documented disability and live in an are with limited access to technology


United Way and Food Shelves

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150 Computers for Twin Cities food shelves.

Almost all our computers go to families, but as supplies allow we are working on new projects.


Typical Systems – 3 to 8 Years Old

We are able to provide a tool that is essential in today’s technology driven society at a low or no cost to a recipient.

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Computer System Support

Installed Software•Operating System: Windows 7 or XP Professional *new license•Office Productivity: OpenOffice•Antivirus: Microsoft Security Essentials, Malwarebytes, CCleaner•Web: Adobe Reader, Flash and Java, Mozilla Firefox•Media: 7-Zip, Picasa, VLC Media Player, K-lite Codecs

$25 Repairs


Getting a PC

When receiving a computer a recipient can provide a donation if they choose.

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Type Count (past 8 months)

Free Computers 800

PCs $1-70 1,400

Laptops 400

What to bring

1.Proof of Eligibility – benefit statement from the County, recent pay stubs (150% poverty level)2.Picture ID3.Cash Donation ($ for accessories)

Check www.pcsforpeople.com for more information.

http://www.pcsforpeople.com/


Success Stories

Many people take PCs for granted, yet over 80% of recipients have never owned a computer!

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Recipients with DisabilitiesVisually Impaired Couple

PCs for Kids

Free Will Donation

Get computers to kids with disabilities who are unable to regularly attend classes; a home computer allows them to take high school courses over the internet and keep up with school work.

No more waiting….


St. Paul Office Storage – 600 working monitors waiting to be used (All gone now!)

Questions?

[email protected]

www.pcsforpeople.org

651-354-2552



pcs for people october 2012 broadband taskforce presentation

Documents

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people founded1999

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home computer access