PUMABATA

Laveraging the brand equityHeadphones, Bluetooth speakers, jersey, pants, eyewear, watches, football accessories, tennis racket, etc

Brand extension

Leveraging process defined as linking the brand to some other entity that creates a new set of associations from the brand to the entity as well as affect existing brand associations. In line with the main company vison, To be the Fastest Sports Brand in the world, PUMA started to extend their brands to other sports products. In year 1985, PUMA start to produce tennis racket to a 17-year-old Boris Becker, which is a tennis player, and he won the tournament that was been held in Wimbledon. Starting that point, PUMA produces other products apart from shoes such as, football accessories, watches, jersey and pants, and eyewear. Currently, PUMA established high technology gadgets to attract their fans which is headphones and Bluetooth speakers. Bluetooth speakers (SOUNDCHUCK), is one-of-a-kind wireless speaker system that are waterproof, adjustable, and portable. SOUNDCHUCK also comes with special features that can offer the comfortably for the consumers.